Course overview
- Study period
- Semester 1, 2025 (24/02/2025 - 21/06/2025)
- Study level
- Postgraduate Coursework
- Location
- External
- Attendance mode
- Online
- Units
- 2
- Administrative campus
- Gatton
- Coordinating unit
- Agriculture and Food Sustainability School
Investigates theory and practice of value chain formation, management & performance in enhancing competitiveness in a particular market.
Value Chain Management has become a much-discussed topic within the business sector as companies attempt to redefine their strategies in a dynamic and uncertain global competitive market. Three main themes dominate the discussion on value chain management:
- Theme 1 - how do the members of a value chain understand, create, deliver and share value as defined by consumers,
- Theme 2 - how do the members of a value chain coordinate their activities to improve their efficiency through the elimination of waste and avoidance of duplication, and
- Theme 3 - what is the optimal configuration and governance structure of a value chain so that its competitiveness is enhanced in a particular market?
This course sets out to explore these themes from a theoretical perspective, and the major issues of value chain management are discussed using the context of current agribusiness management practice.
Course requirements
Incompatible
You can't enrol in this course if you've already completed the following:
MGTS7960
Jointly taught details
This course is jointly-taught with:
- Another instance of the same course
This course shares content with AGRC7050 In Person, with activities and assessment that may vary (Online modules) to suit the mode and campus of study.
Timetable
Additional timetable information
The weekly three-hour scheduled learning activities include lectures and tutorials. Lecture sessions are designed to be delivered in hybrid mode (simultaneous on-campus and online via Zoom). These sessions will not be timetabled for external students, but they can attend the lectures scheduled for internal students via live Zoom. Students can complete the tutorial activities online or in class per their enrolment mode. Dedicated online drop-in sessions will be available, upon request, to external students who wish to discuss their learning progress with the course staff. The drop-in session dates and times will be available on the course BB site, and these additional sessions will not be recorded. Guest lecture sessions are integral to this course to bring industry insights into the classroom. Depending on the availability and practicality, the guest lecture delivery mode would remain flexible, and their schedules could change with short notice, which will be announced via the course blackboard site.
Aims and outcomes
This course aims to provide you with an opportunity to:
1. Critically reflect on the theory behind the formation and management of value chains of agricultural food and fibre products, and
2. Apply the theory in analysing the value chain management practices of an agribusiness chain.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Evaluate the drivers of change occurring in the agribusiness sector including how these changes would influence the formation and management of agribusiness value chains,
LO2.
Discuss the underlying principles behind value chain management,
LO3.
Evaluate the theoretical concepts which underpin the formation, operation and performance of co-ordinated value chains and the practical application in agribusiness, and
LO4.
Critically analyse and report on the value chain management practices of an agribusiness chain and communicate the findings with critical reasoning.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Paper/ Report/ Annotation | Proposal - Value Chain Analysis of an Agribusiness Chain | 20% |
17/03/2025 4:00 pm |
| Project | Value Chain Analysis - Report | 40% |
12/05/2025 4:00 pm |
| Presentation |
Presentation followed by QA - Value Chain Analysis and Management
|
40% |
21/05/2025 - 28/05/2025
The presentation will be scheduled on lecture days and during contact hours as per In Person timetable, with the possibility of extending beyond the regular contact hours. |
A hurdle is an assessment requirement that must be satisfied in order to receive a specific grade for the course. Check the assessment details for more information about hurdle requirements.
Assessment details
Proposal - Value Chain Analysis of an Agribusiness Chain
- Mode
- Written
- Category
- Paper/ Report/ Annotation
- Weight
- 20%
- Due date
17/03/2025 4:00 pm
- Learning outcomes
- L01
Task description
Students are required to select an agribusiness and its core product, and develop a 1500-word proposal outlining how they plan to analyze the product value chain for the agribusiness. The assessment task is best suited to an agribusiness that is not vertically integrated. If unsure, students can discuss with the lecturer or course tutor to confirm the appropriateness of their preferred agribusiness and its product for this assignment. The proposal is the foundation for the successive assessment tasks. A more detailed assessment task description will be available on the course blackboard site.
This task has been designed to be challenging, authentic and complex. Whilst students may use AI and/or MT technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.
Submission guidelines
You must submit your Assessment task, in Blackboard, via the Turnitin link by the submission deadline. You should also retain an electronic copy of every piece of assessment you submit.
Legal Declaration
By submitting your work via this website, you formally declare that (1) it is your own original work, and no part of the work has been copied from any other source or person except where due acknowledgement is made; (2) no part of the work has been previously submitted for assessment in this or any other institution; and (3) you have read the Student Integrity and Misconduct Policy (https://policies.uq.edu.au/document/view-current.php?id=149) and understand its implications.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Assessment deadlines are firm and must be met. Late submission without permission or non-submission of assessable work will result in penalties being applied. Late submission of assessment will only be granted for documented medical reasons, accident, bereavement, jury service and other circumstances allowed in the UQ Policies and Procedures Library (PPL).
Submission of an Extension of Assessment Due Date (EADD) should be completed online through your My Requests tab via my.UQ Dashboard before the due date of the assessment item.
Value Chain Analysis - Report
- Mode
- Written
- Category
- Project
- Weight
- 40%
- Due date
12/05/2025 4:00 pm
- Learning outcomes
- L01, L03, L04
Task description
Students are required to submit a 4000-word value chain analysis report for the selected agribusiness (and its core product) and its associated chain partners. Students will prepare the report based on secondary information about the agribusiness, its product, and its chain partners. A detailed task description will be made available on the course blackboard site.
This task has been designed to be challenging, authentic and complex. Whilst students may use AI and/or MT technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.
Submission guidelines
You must submit your Assessment task, in Blackboard, via the Turnitin link by the submission deadline. You should also retain an electronic copy of every piece of assessment you submit.
Legal Declaration
By submitting your work via this website, you formally declare that (1) it is your own original work, and no part of the work has been copied from any other source or person except where due acknowledgement is made; (2) no part of the work has been previously submitted for assessment in this or any other institution; and (3) you have read the Student Integrity and Misconduct Policy (https://policies.uq.edu.au/document/view-current.php?id=149) and understand its implications.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Assessment deadlines are firm and must be met. Late submission without permission or non-submission of assessable work will result in penalties being applied. Late submission of assessment will only be granted for documented medical reasons, accident, bereavement, jury service and other circumstances allowed in the UQ Policies and Procedures Library (PPL).
Submission of an Extension of Assessment Due Date (EADD) should be completed online through your My Requests tab via my.UQ Dashboard before the due date of the assessment item.
Presentation followed by QA - Value Chain Analysis and Management
- Hurdle
- Identity Verified
- In-person
- Online
- Mode
- Oral
- Category
- Presentation
- Weight
- 40%
- Due date
21/05/2025 - 28/05/2025
The presentation will be scheduled on lecture days and during contact hours as per In Person timetable, with the possibility of extending beyond the regular contact hours.
- Learning outcomes
- L01, L02, L04
Task description
Students are required to make a 10-minute oral presentation on their value chain analysis report (10 marks), followed by a Q&A session on principles and practices of value chain management and analysis (30 marks). The presentation and follow-up Q&A will be recorded and marked by at least two examiners.
The final version of your presentation slides (which will be assessed as a part of the oral presentation) should be submitted through Turnitin in the course blackboard site by the presentation date and time. Students will then give the oral presentation during the scheduled presentation time. The presentation schedules, guidelines, and marking criteria will be posted on the Blackboard site.
This is an identity-verified assessment task; therefore, this task is to be completed in person (in class by in-person students and online via Zoom by external students).
This task has been designed to be challenging, authentic and complex. Whilst students may use AI and/or MT technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.
Hurdle requirements
Refer to Additional course grading information – ‘Course Grading Rules and Assessment Hurdles’.Submission guidelines
You must submit your Assessment task, in Blackboard, via the Turnitin link by the scheduled presentation deadline. You should also retain an electronic copy of every piece of assessment you submit.
Legal Declaration
By submitting your work via this website, you formally declare that (1) it is your own original work, and no part of the work has been copied from any other source or person except where due acknowledgement is made; (2) no part of the work has been previously submitted for assessment in this or any other institution; and (3) you have read the Student Integrity and Misconduct Policy (https://policies.uq.edu.au/document/view-current.php?id=149) and understand its implications.
Deferral or extension
You may be able to apply for an extension.
Late submission
The presentation slides component of this assessment item - students who submit their presentation slides after the identified due date and time listed above OR where students have been approved for an extension (see 'Extension and or Deferral'), and submit your assessment item after your approved due date and time, your assessment submission will be subject to the following late submission penalty:
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Assessment deadlines are firm and must be met. Late submission without permission or non-submission of assessable work will result in penalties being applied. Late submission of assessment will only be granted for documented medical reasons, accident, bereavement, jury service and other circumstances allowed in the UQ Policies and Procedures Library (PPL).
Submission of an Extension of Assessment Due Date (EADD) should be completed online through your My Requests tab via my.UQ Dashboard before the due date of the assessment item.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Description |
|---|---|
| 1 (Low Fail) |
Absence of evidence of achievement of course learning outcomes. Course grade description: 0 - 34% |
| 2 (Fail) |
Minimal evidence of achievement of course learning outcomes. Course grade description: 35% - 46% |
| 3 (Marginal Fail) |
Demonstrated evidence of developing achievement of course learning outcomes Course grade description: 47% - 49% OR failure to meet the identified assessment hurdle below. |
| 4 (Pass) |
Demonstrated evidence of functional achievement of course learning outcomes. Course grade description: 50% - 64% |
| 5 (Credit) |
Demonstrated evidence of proficient achievement of course learning outcomes. Course grade description: 65% - 74% |
| 6 (Distinction) |
Demonstrated evidence of advanced achievement of course learning outcomes. Course grade description: 75% - 84% |
| 7 (High Distinction) |
Demonstrated evidence of exceptional achievement of course learning outcomes. Course grade description: 85% - 100% |
Additional course grading information
Course Grading Rules and Assessment Hurdles
- To pass the course students must receive at least 50% marks in total AND receive passing marks for Assessment 3 (Presentation).
If a student obtains an overall percentage greater than the cut-offs set to achieve a 4 or higher for the course based on marks from a combination of progressive assessment and the student does NOT score a passing mark in Assessment 3 (Presentation), they are unable to achieve a grade higher than a 3 (failing grade) for the course.
Supplementary assessment
Supplementary assessment is available for this course.
Should you fail a course with a grade of 3, you may be eligible for supplementary assessment. Refer to my.UQ for information on supplementary assessment and how to apply.
Supplementary assessment provides an additional opportunity to demonstrate you have achieved all the required learning outcomes for a course.
If you apply and are granted supplementary assessment, the type of supplementary assessment set will consider which learning outcome(s) have not been met.
Supplementary assessment can take any form (such as a written report, oral presentation, examination or other appropriate assessment) and may test specific learning outcomes tailored to the individual student, or all learning outcomes.
To receive a passing grade of 3S4, you must obtain a mark of 50% or more on the supplementary assessment.
Additional assessment information
Please note the following when writing assignments
You must not re-use past work from previous assessments in your assignments.
Academic Integrity and Plagiarism
All reported work must be done by the individual student. Assignments that look and sound alike will be reported as plagiarism – a serious offence at UQ. Please note the university’s policy on academic integrity and plagiarism which can be accessed at Student Integrity and Misconduct Policy.
TurnItIn Assignments
Assignments that are required to be submitted through TurnItIn, must only be uploaded to the assessment specific Turnitin link on the relevant course Blackboard site. If you submit any version of your assessment item to any alternative Turnitin link, this is considered cheating and you will be held liable for this action.
Results
Unless specifically indicated by the course coordinator, every attempt will be made to have the results for progressive assessment available within 3 weeks of submission. For items of assessment submitted in the last 2 weeks of the semester, the results will not be available until grades release day. Results and feedback availability will be advised to you by email or announced via the course Blackboard site.
Feedback in this course
Feedback will be provided after each assessment item. Students are encouraged to contact the course coordinator to receive specific feedback during the semester as they progress through the modules and the assessment tasks, particularly for the case study presentation and final report.ﾠ
Feedback is welcome in this course as any information on how students find this learning experience is constructive.
Please use the evaluation form provided to you at the end of semester.
Re-mark Applications – refer to the University's Re-mark Policy to check your eligibility
Before applying for a remark, students should consider the following:
- You have consulted the course coordinator for feedback
- Your academic grounds for remark have been discussed and are valid
- Wanting a higher grade is not grounds for a remark. A remark can decrease your grade.
Remark applications will not be considered without first having contacted your course Co-ordinator.ﾠ
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Other course materials
If we've listed something under further requirement, you'll need to provide your own.
Required
| Item | Description | Further Requirement |
|---|---|---|
| AGRC7050 Blackboard Site | Blackboard is the main method of communication for this course. | |
| AGRC7050 Course Profile | Provides details of specifications, rationale, aims and structure of the course. It also informs you of the assessment for this course, including weighting and due dates. |
Additional learning resources information
Students will be directed to the relevant readings associated with each module via the course Blackboard site.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Multiple weeks From Week 1 To Week 11 |
Lecture |
Lecture Series The weekly three-hour scheduled learning activities include lectures and tutorials. Lecture sessions are designed to be delivered in hybrid mode (simultaneous on-campus and online via Zoom). These sessions will not be timetabled for external students, but they can attend the lectures scheduled for in-person students via live Zoom. Lecture sessions are recorded and available through the course Blackboard site after the scheduled lecture hours. Lecture sessions focus on foundational and advanced knowledge and understanding of the course contents. They are delivered using multiple teaching-learning methods, including PowerPoint presentations, interactive quizzes, case studies, case/problem-based learning, flip learning, panel discussion, group discussion, and guest presentation. Guest lecture sessions are integral to this course to bring industry insights into the classroom. Depending on availability and practicality, the guest lecture delivery mode will remain flexible, and their schedules could change with short notice, which will be announced via the course blackboard site. Please refer to the full timetable in the course Blackboard site. Sub-activity: Course overview and changing nature of agribusiness Value chain management (VCM): underlying principles, practices and concepts Value chain case study from developing country contexts Consumer Value and value creation Value chain analysis - process and dimensions Value chain case study: application of VCM principles and practices in developed economy context Value chain management: achieving competitiveness Value chain management: building and sustaining relationships Inclusive Value Chains: power, governance Enabling roles of policies and barriers and drivers of implementing value chain strategies Learning outcomes: L01, L02, L03, L04 |
Tutorial |
Tutorial series The tutorial sessions are designed to allow follow-up discussions of lecture contents and assignments. Students attend these sessions as per their enrolment mode. In Person students attend the tutorial sessions in-person, whereas external students can complete the tutorials online (via synchronized Zoom sessions with in-person students) or offline (via Discussion Board). Depending on the enrolment mode, tutorial activities involve independent task completion, workshops, group discussions, guest insights, formative assessments, student presentations, and preparation for assignments and the final exam. Learning outcomes: L01, L02, L03, L04 |
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.