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Course profile

Business Analytics Foundations (BSAN7205)

Study period
Sem 2 2025
Location
External
Attendance mode
Online

Course overview

Study period
Semester 2, 2025 (28/07/2025 - 22/11/2025)
Study level
Postgraduate Coursework
Location
External
Attendance mode
Online
Units
2
Administrative campus
St Lucia
Coordinating unit
Business School

Business Analytics Foundations concerns the organisations' use of digital data assets for strategic value creation. It provides detailed and systematic insights into the process of value creation from data: formulating analytics projects, amassing and curating data, generating and communicating insights, automating analytical insights and taking competitive actions, and finally closing the loop by measuring data's strategic value.

This is the first course offered as part of the UQ's Master of Business Analytics program. It uses an interdisciplinary approach that merges business and IT to teach how data and analytics could be used for value creation for a variety of stakeholders. The course promotes three unique approaches for analytics development and use: (1) a product development mindset to develop analytics solutions that are adopted and pervasively used by different stakeholders, (2) a multidisciplinary team approach that merges skills from different domain areas, and (3) a responsible data use approach to make sure analytics solutions benefit rather than harming stakeholders.

The course is divided into six modules:

  1. Winning the Data Race
  2. Business Purpose
  3. Data
  4. Insight and Action
  5. Value
  6. Becoming Data-Savvy

This course offers a fully online student experience that engages students through interactive content built into a learning platform. The content engagement is further enhanced with live sessions, coding bootcamps, and debates on a social platform. Every module will have live case analysis sessions, for which students need to prepare their case analysis individually and engage in critical discussions with their peers. To build programming skills, the course offers coding bootcamps focused on data exploration, transformation and insight generation. All the live sessions will be recorded and provided to students to enable flexible learning.

The course also has a focus on using a team-based approach to performing analytical tasks that encourages sharing and peer learning.

Course requirements

Incompatible

You can't enrol in this course if you've already completed the following:

DATA2001 or 7001

Restrictions

Restricted to students in the MBusAn program

Course contact

Course staff

Lecturer

Associate Professor Ida Asadi Someh

Tutor

Teaching assistant

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:

  • Full name
  • Student ID
  • Course Code

Aims and outcomes

This course aims to introduce students to business analytics concepts, techniques and development methodologies. Students will develop deep business knowledge on how analytics is changing the nature of work, together with hands-on programming and visualization skills to explore and transform data as well as generate actionable insights from it.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Evaluate a business analytics problem as a team using design thinking approaches

LO2.

Develop insights for stakeholders by applying business analytic tools and approaches

LO3.

Reflect on how Business Analytics frameworks enable problem solving and value creation

Assessment

Assessment summary

Category Assessment task Weight Due date
Product/ Design Design Thinking Output
  • Team or group-based
20%

25/08/2025 1:00 pm

Project Exploring and Transforming Data 30%

7/10/2025 1:00 pm

Project Business Analytics Solution 50%

12/11/2025 1:00 pm

Assessment details

Design Thinking Output

  • Team or group-based
Mode
Product/ Artefact/ Multimedia
Category
Product/ Design
Weight
20%
Due date

25/08/2025 1:00 pm

Other conditions
Peer assessed.

See the conditions definitions

Learning outcomes
L01

Task description

In this assessment, students will be using design-thinking tools to propose an analytics solution in an education context. Student teams are commissioned by the Brisbane-based analytics firm Aginic to develop this solution for the Edenglassie Department of Education: students are asked to investigate the role of data in transforming the education field and, accordingly, develop a business case and an initial prototype for an analytics solution that could enable teachers and corporate staff to make data-driven decisions that improve students’ learning experience.

This assessment is group-based. Students are supported by an online white board that enables asynchronous contributions from each team member.

Students will be required to complete a self and peer evaluation as part of this assignment. A series of review questions will be available on Blackboard and should be completed on submission of your teams manual. The evaluation process assists the teaching team to understand how each student contributed and the findings are confidential. The peer evaluation can affect each student's mark for this assignment. Further details will be provided in class and on Blackboard. This assessment builds student employability by providing an opportunity to access knowledge, think critically, problem solve and work in a team.

AI Statement:

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Exploring and Transforming Data

Mode
Product/ Artefact/ Multimedia
Category
Project
Weight
30%
Due date

7/10/2025 1:00 pm

Learning outcomes
L02

Task description

In this assignment, students will enter the delivery phase of developing their analytics solution, by exploring and preparing/processing data available from the Department of Education. They will need to engage with the Data module and use their knowledge of data exploration and transformation to make the dataset fit-for-use in the process of building their analytics solution. The final dataset needs to meet stakeholder needs and support the prototype proposed in the first assignment.

Students are provided with several tables by Aginic pertaining to students’ assessment, attendance, and activities. They will need to explore the dataset and identify as many of the possible data quality issues as you can, then perform transformations to address the issues they have identified. Finally, they also need to justify why your transformed dataset is fit-for-use. This assessment builds your employability by developing your coding and data exploration skills.

AI Statement:

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Business Analytics Solution

Mode
Product/ Artefact/ Multimedia, Written
Category
Project
Weight
50%
Due date

12/11/2025 1:00 pm

Learning outcomes
L02, L03

Task description

In this assignment, students will deliver a business analytics solution – a digital dashboard. They need to build on the prototype they had proposed for Assessment 1 and use the curated data that was prepared for Assessment 2. The business-analytics solution must respond to the information needs specific to the categories of users represented and must enable users to perform a range of dimensional analyses of data (drilling down, rolling up, etc.).

For the delivery of the business analytics solution, students are asked to showcase how their solution can benefit the users too. Therefore, they have to generate insight via the data, engage in storytelling with analytical insights and propose actions, and close by reflecting on the solution’s value. This assessment builds your employability by developing your skills in designing digital platforms as a visual technique to communicate solutions to industry.

AI Statement:

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 46

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

Grades will be allocated according to University-wide standards of criterion-based assessment.

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
Seminar

Module 1.1: The Data Race Framework

This topic builds on a practical framework called Data Race to explain how businesses can create value from their digital data assets.

Live Welcome Session: This session will focus on staff and student introductions, outlining course objectives, reviewing assessments, and discussing the Data Race Framework.

Self-directed learning: Students need to complete this week's self-directed material before the live session.

Learning outcomes: L01

Week 2
Seminar

Module 2.1: Business Purpose

This topic focuses on how companies can formulate analytics business cases, using a user-centric approach.

Live Case Analysis Session: This case analysis session focuses on the journey of IDEO, a design thinking firm, and how their approaches can be used to develop user-centric analytics solutions.

Preparation: Students need to read and analyse the case study before the live session and discuss it with their peers on the discussion board.

Learning outcomes: L01

Week 3
Seminar

Module 2.1: Business Purpose (continued)

The focus on this week is to progress the project work and unpack the business problem.

Live Industry Session: The session gives students opportunity to ask assignment-1 data related questions to Aginic employees.

Self-Directed Learning: Students need to work on assignment 1 and prepare questions for the industry session.

Learning outcomes: L01

Week 4
Seminar

Module 3.1: Understanding Data

This topic takes a deep dive into understanding data, its evolution, data sources and types, data's quality issues and meta data.

Live Case Analysis Session: This session provides a discussion on the cases of Netflix and Walmart and how they explore their data assets to generate value for users.

Self-Directed Learning: Students need to complete this week's self-directed material before the live session.

Learning outcomes: L02

Week 5
Seminar

Module 3.1 (Continued): Coding Bootcamp Prep

This topic uses a hands-on programming approach to demonstrate how data can be explored and transformed to make it fit for use.

Live Coding Bootcamp Session (Prep): This session will introduce you to the Python coding environment in Jupyter Notebook.

Self-Directed Material: Students need to complete this week's self-directed material before the live session.

Learning outcomes: L02

Seminar

Module 3.1 (Continued): Generative AI for coding

In this session, students will be introduced to generative AI and how it can be used for coding using prompt engineering.

Live session: Students will learn how to generate code using generative AI and how to evaluate the accuracy of the code.

Self-Directed Material: Students need to complete this week's self-directed material before the live session.

Learning outcomes: L02

Week 6
Seminar

Module 3.2: Exploring Data (Coding Bootcamp 1)

This module introduces you to techniques to identify and address data quality issues in your data.

Live Coding Bootcamp Session: This session will introduce you to how to explore data using Python.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L02

Tutorial

Module 3.2 (Continued): Coding Practice 1a

This session is to help you practice your coding skills and troubleshoot any errors.

Learning outcomes: L02

Tutorial

Module 3.2 (Continued): Coding Practice 1b

This session is to help you practice your coding skills and troubleshoot any errors.

Learning outcomes: L02

Week 7
Seminar

Module 3.3: Transforming Data (Coding Bootcamp 2)

Module 3.3 is the final topic for the second step in the Data Race, focusing on Transforming Data.

Live Coding Bootcamp Session: This session is a coding bootcamp focusing on using Python for data transformations.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L02

Tutorial

Module 3.3 (Continued): Coding Practice 2a

Learning outcomes: L02

Tutorial

Module 3.3 (Continued): Coding Practice 2b

Learning outcomes: L02

Week 8
Seminar

Module 4.1: Performance Management (Coding Bootcamp 3)

This Module describes how data and analytics can help companies manage their business performance.

Live Coding Bootcamp Session: This session is a coding bootcamp focusing on using Python for generate insights from the data.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L02

Tutorial

Module 4.1 (Continued): Coding Practice 3a

This session focus on data exploration and transformation using Python.

Learning outcomes: L02

Tutorial

Module 4.1 (Continued): Coding Practice 3b

This session is to help you practice your coding skills and troubleshoot any errors.

Learning outcomes: L02

Week 9
Tutorial

Assessment 2 Q&A Session 1a

This session will help you practice your coding skills and prepare for Assignment 2 submission.

Learning outcomes: L02

Tutorial

Assessment 2 Q&A Session 1b

This session will help you practice your coding skills and prepare for Assignment 2 submission.

Learning outcomes: L02

Mid Sem break
No student involvement (Breaks, information)

In-Semester Break

Week 10
Not Timetabled

Module 4.2: Introduction to Machine Learning

This topic explains the process of machines learning, together with a number of machine learning algorithms and how they are used in business.

No Live Session due to public holiday.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L02

Tutorial

Module 4.2 (Continued): Dashboarding workshop 1a

This session provides a hands-on experience to build digital dashboards with a popular tool.

Learning outcomes: L02

Tutorial

Module 4.2 (Continued): Dashboarding workshop 1b

This session provides a hands-on experience to build digital dashboards with a popular tool.

Learning outcomes: L02

Week 11
Seminar

Module 4.3 & 4.4: Visual Storytelling and Data-driven Action

This topic shows how analytics professionals can build effective narratives that influence their audience and inspire competitive action or automation of business processes.

Live Session: This session will focus on trust in data and how best inspire action based on data-driven insights.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L02

Tutorial

Module 4.4 (Continued): Dashboarding workshop 2a

Learning outcomes: L02

Tutorial

Module 4.4 (Continued): Dashboarding workshop 2b

Learning outcomes: L02

Week 12
Seminar

Module 5.1: Value

This module explains how analytics value can be defined and measured and how its negetive consequences can be avoided.

Live session: This session will discuss the Guess case study and how they measured analytics value. It will also involve a discussion of surveillance captalism By Shoshana Zuboff.

Self-Directed Learning: You will need to work through the self-directed learning material for this module.

Learning outcomes: L01, L02, L03

Tutorial

Module 5.1 (Continued): Dashboarding workshop 3a

This session provides a hands-on experience to build digital dashboards with a popular tool.

Learning outcomes: L02, L03

Tutorial

Module 5.1 (Continued): Dashboarding workshop 3b

Learning outcomes: L02, L03

Week 13
Seminar

Module 6.1: Becoming Data Savvy

This is a revision week and will include Q&A session for Assignment 3.

Learning outcomes: L02, L03

Seminar

Module 6.1: Becoming Data Savvy

This is a revision week and will include Q&A session for Assignment 3.

Learning outcomes: L02, L03

Tutorial

Module 6.1: Becoming Data Savvy (Continued)

This is a revision week and will include Q&A session for Assignment 3.

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.