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Course profile

Microeconomics for Business (ECON2012)

Study period
Sem 1 2025
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 1, 2025 (24/02/2025 - 21/06/2025)
Study level
Undergraduate
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Economics School

This course provides students with tools of microeconomic analysis. These tools are developed from an introductory to an intermediate level using models of perfect and imperfect competition with emphasis on benefits, costs, optimisation and welfare.

ECON2012 is the introductory course in Microeconomics for the Advanced Business Bachelors degree. This course is taught at an accelerated pace, combining both introductory and intermediate level material (e.g. material that would normally be taught in ECON1010 and ECON2010). Foundational concepts of microeconomic decision making will be covered, including how individuals make choices to maximize their wellbeing when subject to constraints, howᅠfirms make decisions about production and sales, and the efficiency of markets and government policies affecting markets.

Due to the accelerated nature of the course, continuous assessment will encourage students to remain actively engaged with the material throughout the semester. Weekly tutorials will allow for more in depth problem-solving practice.

Course requirements

Incompatible

You can't enrol in this course if you've already completed the following:

((ECON1010 or 1011) + 2010) or ECON2011

Restrictions

Course is restricted to students enrolled in the BAdvBus(Hons) program

Course contact

School enquiries

School Enquiries, School of Economics

All enquiries regarding student and academic administration (i.e. non-course content information, e.g., class allocation, timetables, extension to assessment due date, etc.) should be directed toᅠenquiries@economics.uq.edu.au.ᅠ

Enquiries relating specifically to course content should be directed to the Course Coordinator/Lecturer.

Course staff

Lecturer

Tutor

Mr Tilak Vakkalagadda
Mx Robin Phillips
Mr Milad Jamalkhani

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Lectures commence in Week 1.

Tutorials commence in Week 2.

Please see the Learning Activities section of this Course Profile for the timetabling implications of public holidays.

Important Dates:

·        Public Holidays: Fri 18 April (Good Friday), Mon 5ᅠMay (Labour Day).

·        Mid-Semester Break: 21ᅠApril - 25ᅠApril. Semester 1 classes recommence on Mon 28ᅠApril.

Students should refer to the timetable prior to the commencement of classes to ensure that they have the most up to date information, as from time to time late room changes may occur.

Aims and outcomes

This course aims to teach you how to think like an economist to analyze trade-offs and make better decisions. The core principles of microeconomics are relevant to all human decisions, whether made as an individual, as part of a firm in a marketplace, as part of a group that is trying to coordinate their efforts, or as part of the government. The course aims to teach you the basic tools of economic analysis that form the foundation of moreᅠcomplex analysis in more advanced and specialized courses you may be interested in, such as labor, environmental, development, behavioral, industrial, or health economics.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Explain the assumptions that underlie economic analysis and the basic principles of economics analysis such as marginal thinking.

LO2.

Analyze individual consumer choice problems, including under uncertainty.

LO3.

Identify the cost of production categories that are relevant for critical business decisions such as pricing, capacity abandonment, and new market entry. Develop the firms cost curves and demonstrate how they underlie the firm's supply curve. Explain how firms' decisions about prices and quantities depend on the market structure.

LO4.

Analyze aggregate demand, aggregate supply, market equilibrium and welfare in market equilibrium.

LO5.

Analyze deviations from the perfectly competitive market, including cases of monopoly firm behavior, asymmetric information, externalities, and public goods.

LO6.

Apply basic concepts of game theory to oligopoly markets.

Assessment

Assessment summary

Category Assessment task Weight Due date
Examination, Tutorial/ Problem Set In-semester exam
  • In-person
30%

29/03/2025 - 12/04/2025

Date and time to be confirmed.

Paper/ Report/ Annotation Company Report
  • Online
30%

30/05/2025 1:00 pm

Examination Final Exam
  • In-person
40%

End of Semester Exam Period

7/06/2025 - 21/06/2025

Assessment details

In-semester exam

  • In-person
Mode
Written
Category
Examination, Tutorial/ Problem Set
Weight
30%
Due date

29/03/2025 - 12/04/2025

Date and time to be confirmed.

Learning outcomes
L01, L02, L03

Task description

The exam consists of problem-solving and/or short answer questions that assess understanding of the topics studied in the lectures and tutorials.

This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) or Machine Translation (MT) tools will not be permitted. Any attempted use of AI or MT may constitute student misconduct under the Student Code of Conduct.

Exam details

Planning time 10 minutes
Duration 90 minutes
Calculator options

(In person) Casio FX82 series only or UQ approved and labelled calculator

Open/closed book Closed Book examination - no written materials permitted
Exam platform Paper based
Invigilation

Invigilated in person

Submission guidelines

Deferral or extension

You may be able to defer this exam.

Company Report

  • Online
Mode
Written
Category
Paper/ Report/ Annotation
Weight
30%
Due date

30/05/2025 1:00 pm

Learning outcomes
L01, L02, L03, L04, L05, L06

Task description

The purpose of this INDIVIDUAL report is to analyse a company chosen from a prescribed list. For large companies that operate in multiple industries, you should focus on a single market in which the company is operating. You should use the concepts and tools learned in the course to complete this task. The assessment must be submitted in PDF format via the Turn-it-in folder on the course Blackboard site.

The report should be organized coherently and must have a title, an abstract (max. 200 words), a short introduction, a main analysis and a short conclusion. The report is limited to 3,500 words (excluding references, and figures).

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Final Exam

  • In-person
Mode
Written
Category
Examination
Weight
40%
Due date

End of Semester Exam Period

7/06/2025 - 21/06/2025

Learning outcomes
L01, L02, L03, L04, L05, L06

Task description

The exam consists of problem-solving and/or short answer questions that assess understanding of the topics studied in the lectures and tutorials.

This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) or Machine Translation (MT) tools will not be permitted. Any attempted use of AI or MT may constitute student misconduct under the Student Code of Conduct.

Exam details

Planning time 10 minutes
Duration 120 minutes
Calculator options

(In person) Casio FX82 series only or UQ approved and labelled calculator

Open/closed book Closed Book examination - no written materials permitted
Exam platform Paper based
Invigilation

Invigilated in person

Submission guidelines

Deferral or extension

You may be able to defer this exam.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0% - 29%

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30% - 46%

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47% - 49%

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50% - 64%

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65% - 74%

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75% - 84%

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85% - 100%

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

A student’s final overall end-of-semester percentage mark will be rounded to determine their final grade.

For example, 64.5% rounds to 65%, while 64.4% rounds to 64%.

Supplementary assessment

Supplementary assessment is available for this course.

Additional assessment information

Plagiarism

The School of Economics is committed to reducing the incidence of plagiarism. Further information on plagiarism and how to avoid an allegation of plagiarism is available in this course profile under Policies & Procedures. Please refer to theᅠAcademic Integrity Module (AIM). It is strongly recommended that you complete the AIMᅠif you have not already done so.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Additional learning resources information

There are many other introductory and intermediate microeconomic textbooks available (in the library or online) and I recommend you refer to any one that you like if you struggle with the presentation of a particular topic in Goolsbee, Levitt and Syverson.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1

(24 Feb - 02 Mar)

Lecture

L1: Intro to Microeconomics

Learning outcomes: L01

Week 2

(03 Mar - 09 Mar)

Tutorial

Tutorial 1

Problem solving and applications based on lecture 1.

Learning outcomes: L01

Lecture

L2: Consumer choice

Learning outcomes: L01, L02

Week 3

(10 Mar - 16 Mar)

Tutorial

Tutorial 2

Applications and problem solving based on lecture 2.

Learning outcomes: L01, L02

Lecture

L3: Risk and uncertainty

Learning outcomes: L02

Week 4

(17 Mar - 23 Mar)

Tutorial

Tutorial 3

Applications and problem solving based on lecture 3.

Learning outcomes: L02

Lecture

L4: Firms and Production

Learning outcomes: L03

Week 5

(24 Mar - 30 Mar)

Tutorial

Tutorial 4

Applications and problem solving based on lecture 4.

Learning outcomes: L03

Lecture

L5: Competition and market structure

Learning outcomes: L04

Week 6

(31 Mar - 06 Apr)

Tutorial

Tutorial 5

Applications and problem solving based on lecture 5.

Learning outcomes: L04

Lecture

L6: Pricing

Learning outcomes: L04

Week 7

(07 Apr - 13 Apr)

Tutorial

Tutorial 6

Applications and problem solving based on lecture 6.

Learning outcomes: L04

Lecture

L7: Game theory

Learning outcomes: L05, L06

Week 8

(14 Apr - 20 Apr)

Tutorial

Tutorial 7

Applications and problem solving based on lecture 7.

Learning outcomes: L05, L06

Lecture

L8: Oligopoly

Sub-activity: Library workshop regarding the Company Report

Learning outcomes: L05, L06

Mid-sem break

(21 Apr - 27 Apr)

No student involvement (Breaks, information)

No lecture or tutorials

Week 9

(28 Apr - 04 May)

Tutorial

Tutorial 8

Applications and problem solving based on lecture 8.

Learning outcomes: L05, L06

Lecture

L9: Asymmetric Information

Learning outcomes: L05, L06

Week 10

(05 May - 11 May)

Tutorial

Tutorial 9

Applications and problem solving based on lecture 9.

Learning outcomes: L05, L06

Lecture

L10: Network effects and multi-sided platforms

Learning outcomes: L05, L06

Week 11

(12 May - 18 May)

Tutorial

Tutorial 10

Applications and problem solving based on lecture 10.

Learning outcomes: L05, L06

Lecture

L11: Externalities and public goods

Learning outcomes: L05, L06

Week 12

(19 May - 25 May)

Tutorial

Tutorial 11

Applications and problem solving based on lecture 11.

Learning outcomes: L05, L06

Lecture

L12: Applied/empirical microeconomics

Learning outcomes: L05, L06

Week 13

(26 May - 01 Jun)

Tutorial

Tutorial 12

Applications and problem solving based on lecture 12.

Learning outcomes: L05, L06

Lecture

L13: Q&A

An open consultation session to answer any student questions.

Learning outcomes: L01, L02, L03, L04, L05, L06

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.