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Course profile

Consumer and Firm Behaviour (ECON7110)

Study period
Sem 1 2025
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 1, 2025 (24/02/2025 - 21/06/2025)
Study level
Postgraduate Coursework
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Economics School

This course builds on the economic theory developed in ECON7000 introducing a more advanced level of analysis of consumer and producer behaviour with additional tools and models. Topics may include partial and general equilibrium theory, producer and consumer theory, imperfect competition including monopoly and oligopoly, as well various aspects of externalities, risk and uncertainty.

Public awareness of the importance of micro-economic theory has increased during the last few decades. This is evidenced by the level of content and discussion about both the global and the domestic economy in the media. The primary aim of this course is to provide students with a clear understanding of microeconomic theory and its application in a real-world context.

Course requirements

Assumed background

The mathematical requirements of this course are modest.ᅠBasic arithmetic and calculus, as well as an ability to understand and manipulate simple graphs, are required.

Prerequisites

You'll need to complete the following courses before enrolling in this one:

ECON1010 or 7000

Recommended prerequisites

We recommend completing the following courses before enrolling in this one:

ECON1050 or 7150

Incompatible

You can't enrol in this course if you've already completed the following:

ECON2010 or 7010 or 7012

Course contact

School enquiries

School Enquiries, School of Economics

All enquiries regarding student and academic administration (i.e. non-course content information, e.g., class allocation, timetables, extension to assessment due date, etc.) should be directed toᅠenquiries@economics.uq.edu.au.ᅠ

Enquiries relating specifically to course content should be directed to the Course Coordinator/Lecturer.

Course staff

Lecturer

Tutor

Ms Lou Oxford
Ms Claire Sturm
Miss Natasha Rose Rao
Mr Linn Htet Oo
Mr Thanh Nhan Nguyen

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Lectures commence in Week 1

Tutorials commence in Week 2

Please see the Learning Activities section of this Course Profile for the timetabling implications of public holidays.

Important Dates:

·        Public Holidays: Fri 18 April (Good Friday), Mon 5ᅠMay (Labour Day).

·        Mid-Semester Break: 21ᅠApril - 25ᅠApril. Semester 1 classes recommence on Mon 28ᅠApril.

Students should refer to the timetable prior to the commencement of classes to ensure that they have the most up to date information, as from time-to-time late room changes may occur.

Aims and outcomes

The course equips students with the core economic principles that are necessary to understand how decision-makers make optimal choices when they face limited resources.ᅠAt the end of the course, students should be able to apply theoretical tools in real-world situations.ᅠThroughout the course, the emphasis will be on a suitable blend of theory and applications. Understanding and application of the concepts learned, rather than rote learning, will be emphasised. ᅠ

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Formalise intuitive concepts associated with daily economic problems.

LO2.

Apply microeconomic principles and mathematical tools to solve formal economic problems.

LO3.

Analyse the framework of many economic institutions, to define and solve economic problems using a theoretical analysis.

LO4.

Conduct independent research using a critical analysis and an effective communication.

Assessment

Assessment summary

Category Assessment task Weight Due date
Tutorial/ Problem Set Problem Sets
  • Identity Verified
20% (Best 10 of 12)

3/03/2025 - 26/05/2025

Due weekly on Monday by 9:00 AM, starting from week 2

Essay/ Critique, Project Analysis of economic articles in newspapers
  • Identity Verified
40%

6/06/2025 3:00 pm

Essay/ Critique, Project Analysis of a Firm
  • Identity Verified
40%

6/06/2025 3:00 pm

Assessment details

Problem Sets

  • Identity Verified
Mode
Written
Category
Tutorial/ Problem Set
Weight
20% (Best 10 of 12)
Due date

3/03/2025 - 26/05/2025

Due weekly on Monday by 9:00 AM, starting from week 2

Other conditions
Time limited.

See the conditions definitions

Learning outcomes
L01, L02, L03

Task description

Throughout the course, there will be twelve (12) written tutorial exercises. You can earn two (2) marks for turning in each tutorial exercise. Only the best ten (10) exercises will be counted.

In order to be awarded 2 marks for an exercise, you must submit a reasonably completed (but not necessarily completely correct) exercise online through the course Blackboard site. All answers must be submitted before their specific due dates and times, which will be advised when the exercises are given. If the exercise is typed (with a word processing software), it should be saved as a pdf file before submission. If it is hand-written, you can either scan or take a photo of it, save the scan or photo as a pdf, png or jpeg file, and submit the file. In this case, however, the hand-writing (in the image file submitted) should be legible.

Problem sets will be graded on a 0, 1, or 2 scale. A student will receive 2 points for a complete attempt of all questions, 1 point for an incomplete submission, and 0 points for late submissions.

Please note that there is no need to attend a tutorial in order to submit an exercise.

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Important: Because weekly problem sets will be solved in each tutorial session, extensions to this tasks cannot be granted once the solution has been released and reviewed.

Submission guidelines

The assignment must be submitted electronically via the Online Submission Folder on the course Blackboard site.

Deferral or extension

You cannot defer or apply for an extension for this assessment.

No extensions or deferrals will be granted for this assessment, as solutions will be released immediately after the due date. Additionally, only the best 10 out of 12 problem sets will be counted, which provides flexibility in case of unforeseen circumstances.

Late submission

You will receive a mark of 0 if this assessment is submitted late.

Late submissions will receive a grade of zero.

Analysis of economic articles in newspapers

  • Identity Verified
Mode
Written
Category
Essay/ Critique, Project
Weight
40%
Due date

6/06/2025 3:00 pm

Learning outcomes
L01, L02, L03, L04

Task description

Preliminaries

Each student will be randomly assigned to one of several categories (e.g., financial economics, public economics, political economy, etc.) by the end of the second week.

The purpose of this individual essay is to analyze a local or international news article within your assigned category. You must apply the concepts and tools learned in the course to complete this task successfully.

Essay Structure

Your essay must include the following sections:

  1. Summary – A bullet-point summary of the chosen news article.
  2. Background – Contextual information relevant to the news.
  3. Analysis A & Analysis B
  • Who is affected? Identify the parties impacted by the policy in the news and explain how they are affected.
  • Influence of government or third parties – Explain how and why the government or another entity influenced the outcome.
  1. Recommendation – Your policy or economic recommendations based on your analysis.
  2. Appendix
  • List of Figures
  • References
  • News Attachment (attach the full article).

News Article Requirements

  • The news article must be published in English and dated January 2025 or later.
  • No two students within the same category may select the same or a highly similar news article. Penalties will apply in such cases (see below).

Reserving a News Article

News article selection is first-come, first-served within each category.

  1. The course coordinator will create a "Reserved Article" forum for each group. Do not create another forum.
  2. Each student must create a thread within the "Reserved Article" forum to reserve their article.
  3. Use the provided template to enter:
  • Headline
  • Source
  • Publication Date
  • Link (if available)
  1. It is your responsibility to ensure that your article is not the same or too similar to those already reserved. If unsure, consult the course coordinator.

More details are available in the forum.

Rules (Must Read)

  • Category Compliance – Your article must match your assigned category. Failure to do so may result in penalties.
  • Technical Issues Are Not Excuses – Computer or internet problems will not be accepted as valid reasons for missing deadlines. Submit your essay at least one day before the deadline.
  • Citations & Academic Integrity
  • All sources must be properly cited.
  • Any figures or content taken from other sources must be referenced appropriately.
  • Failure to cite sources correctly may result in an academic integrity investigation.
  • Formatting & Word Limit
  • Use APA (American Psychological Association) citation style.
  • Word count: 2,500–3,000 words (excluding references, figures, and the news attachment).
  • Any analysis beyond 3,000 words will not be considered.
  • Turnitin Submission
  • Check carefully before submitting.
  • You may re-upload your file multiple times before the deadline.
  • No submissions via email or hard copy will be accepted.
  • Uploading the wrong file is not a valid excuse for resubmission after the deadline.

Academic Integrity

This assessment evaluates your individual abilities, skills, and knowledge without the aid of Artificial Intelligence (AI).

  • The use of AI technologies to generate responses is strictly prohibited.
  • Any misuse of AI tools may be considered academic misconduct under the Student Code of Conduct.

More details on this assessment will be available on Blackboard.

Submission guidelines

The assessment must be submitted electronically in pdf format ONLY via the Turn-it-in folder on the course Blackboard site by the due date and time.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Extensions for this essay will be granted only in accordance with the University of Queensland (UQ) policies. Students requesting an extension must provide evidence of exceptional circumstances and submit their application through the formal protocols in place at MyUQ.

Please ensure you follow the required procedures if you need to apply.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Analysis of a Firm

  • Identity Verified
Mode
Written
Category
Essay/ Critique, Project
Weight
40%
Due date

6/06/2025 3:00 pm

Learning outcomes
L01, L02, L03, L04

Task description

Guidelines for the Individual Report

Purpose

This individual report requires you to analyze the structure and market of a company.

  • If the company operates in multiple industries, focus on a single market in which it operates.
  • You must apply the concepts and tools learned in the course to complete this task successfully.

Report Structure

Your report must be well-organized and include the following sections:

  1. Title – Clearly indicate the subject of your report.
  2. Abstract – A concise summary (maximum 200 words).
  3. Introduction – Provide background on the company and the selected market.
  4. Main Analysis – Apply course concepts to analyze the company’s market structure and strategy.
  5. Conclusion – Summarize key findings.
  6. References & Figures – Cite all sources appropriately.

Formatting & Submission

  • The report must be submitted in PDF format via the Turnitin folder on Blackboard.
  • Word Limit: Maximum 3,000 words (excluding references and figures).

Academic Integrity

This assessment evaluates your individual abilities, skills, and knowledge without the aid of Artificial Intelligence (AI).

  • The use of AI technologies to generate responses is strictly prohibited.
  • Any misuse of AI tools may be considered academic misconduct under the Student Code of Conduct.

More details on this assessment will be available on Blackboard.

Submission guidelines

Turnitin via Blackboard by the due date & time.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Extensions for this essay will be granted only in accordance with the University of Queensland (UQ) policies. Students requesting an extension must provide evidence of exceptional circumstances and submit their application through the formal protocols in place at MyUQ.

Please ensure you follow the required procedures if you need to apply.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0% - 29%

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30% - 46%

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47% - 49%

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50% - 64%

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65% - 74%

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75% - 84%

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85% - 100%

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

A student’s final overall end of semester percentage mark will be rounded to determine their final grade. For example, 64.5% rounds to 65%, while 64.4% rounds to 64%.

Supplementary assessment

Supplementary assessment is available for this course.

Additional assessment information

Plagiarism

The School of Economics is committed to reducing the incidence of plagiarism. Further information on plagiarism and how to avoid an allegation of plagiarism is available in this course profile under Policies and Procedures. Please refer to the Academic Integrity Modules (AIM). It is strongly recommended that you complete the AIM if you have not already done so.

SUBMISSION OF ASSIGNMENTS

All assignments must be submitted by the due date and time stated in the course profile. For this course, students are required to submit their assignments via Turnitin, on the course Blackboard site.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Additional learning resources information

The required textbook has an online MyLAB course that has additional content such as videos and study questions.ᅠ

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1

(24 Feb - 02 Mar)

Lecture

Week 1: Review of mathematical tools

Definition of functions and derivatives. Rules of differentiation. Definition of increasing, decreasing, convex, and concave functions. Unconstrained Optimization

Learning outcomes: L01, L02

Week 2

(03 Mar - 09 Mar)

Lecture

Week 2: The Supply and Demand Model

Demand, supply, and market equilibrium. Shocks to the market equilibrium. Demand and supply elasticity. Applications of the supply and demand model.

Learning outcomes: L01, L02

Week 3

(10 Mar - 16 Mar)

Lecture

Week 3: Consumers' Preferences

Definition of preferences. Properties of preferences. Indifference curves. Utility functions.

Learning outcomes: L01, L02, L03

Week 4

(17 Mar - 23 Mar)

Lecture

Week 4: Consumer's choice

Budget sets. Constrained consumer choice. Tangency condition. Optimal consumption bundles.

Learning outcomes: L01, L02, L03

Week 5

(24 Mar - 30 Mar)

Lecture

Week 5: Expenditure minimization problem

The expenditure function. Expenditure Minimization Problem. Cost-of-living adjustment.

Learning outcomes: L01, L02, L03

Week 6

(31 Mar - 06 Apr)

Lecture

Week 6: Derivation of demand function

Hicksian and Marshallian demands. Comparative statics. Engel curves. Price and substitution effects

Learning outcomes: L01, L02, L03

Week 7

(07 Apr - 13 Apr)

Lecture

Week 7: The firm's problem

Cost minimisation problem. Profit maximisation problem. Derviation of the cost function. Total, average, and marginal costs.

Learning outcomes: L01, L02, L03

Week 8

(14 Apr - 20 Apr)

Lecture

Week 8: Competitive Markets

Derivation of the supply curve. Zero profit in the long run. Consumer welfare. Producer welfare. Government interventions (taxes, subsidies, quotas).

Friday, April 18th is the Good Friday Public Holiday. If your tutorial is scheduled for this day, please attend any of the other tutorials scheduled for the week.

Learning outcomes: L01, L02, L03

Week 9

(28 Apr - 04 May)

Lecture

Week 9: Monopoly

Monopoly profit maximisation. Lerner's index. Market power. Welfare effects of monopolistic markets. Contestable monopolies. Government actions that create monopolies.

Learning outcomes: L01, L02, L03

Week 10

(05 May - 11 May)

Lecture

Week 10: Introduction of Game Theory

Formal norm games. Dominant and dominated strategies. Equilibrium in dominant strategies. Prisoner's dilemma. Nash equilibrium.

Monday, May 5th is the Labour Day public holiday. Students with Monday tutorials are advised to attend any other tutorials scheduled for the week.

Learning outcomes: L01, L02, L03

Week 11

(12 May - 18 May)

Lecture

Week 11: Oligopolies

Definition of oligopolies. Bertrand competition. Cournot competition.

Learning outcomes: L01, L02, L03

Week 12

(19 May - 25 May)

Lecture

Week 12: General equilibrium

Endowments. Edgeworth Box. Contract curve. Pareto efficient allocation. Equilibrium prices and allocations.

Learning outcomes: L01, L02, L03

Week 13

(26 May - 01 Jun)

Lecture

Week 13: General Essays Consultation

The time of the lecture will be devoted to answering questions about the two essays students have to deliver for the course.

Learning outcomes: L01, L02, L03, L04

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.