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Course profile

Consumer and Firm Behaviour (ECON7110)

Study period
Sem 2 2025
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2025 (28/07/2025 - 22/11/2025)
Study level
Postgraduate Coursework
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Economics School

This course builds on the economic theory developed in ECON7000 introducing a more advanced level of analysis of consumer and producer behaviour with additional tools and models. Topics may include partial and general equilibrium theory, producer and consumer theory, imperfect competition including monopoly and oligopoly, as well various aspects of externalities, risk and uncertainty.

Public awareness of the importance of microeconomic theory has increased during the last few decades. This is evidenced by the level of content and discussion about both the global and the domestic economy in the media. The primary aim of this course is to provide students with a clear understanding of microeconomic theory and its application in a real world context.

Course requirements

Assumed background

The mathematical requirements of this course are modest.ᅠBasic arithmetic and calculus, as well as an ability to understand and manipulate simple graphs, are required.

Prerequisites

You'll need to complete the following courses before enrolling in this one:

ECON1010 or 7000

Recommended prerequisites

We recommend completing the following courses before enrolling in this one:

ECON1050 or 7150

Incompatible

You can't enrol in this course if you've already completed the following:

ECON2010 or 7010 or 7012

Course contact

School enquiries

Student Enquiries, School of Economics

All enquiries regarding student and academic administration (i.e. non-course content information, e.g., class allocation, timetables, extension to assessment due date, etc.) should be directed to enquiries@economics.uq.edu.au.

Enquiries relating specifically to course content should be directed to the Course Coordinator/Lecturer.

Course staff

Lecturer

Tutor

Ms Lou Oxford
Miss Natasha Rose Rao
Ms Claire Sturm

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Lectures commence in Week 1.

Tutorials commence in Week 2

Please see the Learning Activities section of this Course Profile for the timetabling implications of public holidays.

Important Dates:

  • Public Holidays: Wed 13 August (Royal Queensland Show Holiday), Mon 6 October (King’s Birthday public holiday).
  • Mid-Semester Break: 29 September – 3 October. Semester 2 classes recommence on Tue 7 October.

Students should refer to the timetable prior to the commencement of classes to ensure that they have the most up to date information, as from time to time late room changes may occur. 

Aims and outcomes

The course equips students with the core economic principles that are necessary to understand how decision-makers make optimal choices when they face limited resources.ᅠAt the end of the course, students should be able to apply theoretical tools in real-world situations.ᅠThroughout the course, the emphasis will be on a suitable blend of theory and applications. Understanding and application of the concepts learned, rather than rote learning, will be emphasised. ᅠ

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Formalise intuitive concepts associated with daily economic problems.

LO2.

Apply microeconomic principles and mathematical tools to solve formal economic problems.

LO3.

Analyse the framework of many economic institutions, to define and solve economic problems using a theoretical analysis.

LO4.

Conduct independent research using a critical analysis and an effective communication.

Assessment

Assessment summary

Category Assessment task Weight Due date
Tutorial/ Problem Set Problem Sets 20% (Best 10 of 12)

Due weekly on Monday by 12PM, starting from week 2.

Essay/ Critique Analysis of economic articles in newspapers
40%

31/10/2025 4:00 pm

Project Analysis of a Firm
40%

10/11/2025 10:00 am

Assessment details

Problem Sets

Mode
Written
Category
Tutorial/ Problem Set
Weight
20% (Best 10 of 12)
Due date

Due weekly on Monday by 12PM, starting from week 2.

Learning outcomes
L01, L02

Task description

Throughout the course, there will be twelve (12) written tutorial exercises. You can earn up to two (2) marks for turning in each tutorial exercise. Only the best ten (10) exercises will be counted.

In order to be awarded 2 marks for an exercise, you must submit a reasonably completed (but not necessarily completely correct) exercise online through the course Blackboard site. All answers must be submitted before their specific due dates and times, which will be advised when the exercises are given. If the exercise is typed (with a word processing software), it should be saved as a pdf file before submission. If it is hand-written, you can either scan or take a photo of it, save the scan or photo as a pdf, png or jpeg file, and submit the file. In this case, however, the hand-writing (in the image file submitted) should be legible.

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Important: Because weekly problem sets will be solved in each tutorial session, extensions to this tasks cannot be granted.

AI Policy

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

The assessment must be submitted online via theTurnitin folder on the course Blackboard site by the due date and time.

Deferral or extension

You cannot defer or apply for an extension for this assessment.

As the best 10 out of 12 Problem Sets count towards this assessment, there is no extension or deferral.

Late submission

You will receive a mark of 0 if this assessment is submitted late.

Analysis of economic articles in newspapers

Mode
Written
Category
Essay/ Critique
Weight
40%
Due date

31/10/2025 4:00 pm

Other conditions
Student specific.

See the conditions definitions

Learning outcomes
L03, L04

Task description

Preliminaries

The purpose of this INDIVIDUAL essay is to analyse a local or international news article, using the concepts and tools learned in the course. At the end of week 2, each student will be randomly assigned a category (e.g., financial economics, public economics, political economy, etc.). The news article must pertain to the assigned category.

Essay Structure

The essay must contain the following sections:

  1. Summary of the chosen news article (in bullet points)
  2. Background
  3. Analysis A & Analysis B  
  4. Who or which parties are affected by the policy covered in the news? How are they affected?
  5. Why and how the government, or any other third party, did influence the outcome?
  6. Recommendation
  7. Appendix
  8. Lists of Figures
  9. Reference
  10. News attachment

News Article Requirements

  • The news article must be published in English and dated June 2025 or later.
  • No two students within the same category may select the same or a highly similar news article. Penalties will apply in such cases (see below).

Reserving a News Article

News article selection is first-come, first-served within each category.

  1. The course coordinator will create a "Reserved Article" forum for each group. Do not create another forum.
  2. Each student must create a thread within the "Reserved Article" forum to reserve their article.
  3. Use the provided template to enter:
  • Headline
  • Source
  • Publication Date
  • Link (if available)

Note: It is your responsibility to ensure that your article is not the same or too similar to those already reserved. If unsure, please consult the course coordinator.

More details will be available in the forum.

Rules

General

  • Your article must match your assigned category. Failure to do so may result in penalties.
  • Technical issues are not excuses: computer or internet problems will not be accepted as valid reasons for missing deadlines. Submit your essay well in advance.

Formatting & Word Limit

  • Use APA (American Psychological Association) citation style.
  • Word count: 2,500–3,000 words (excluding references, figures, and the news attachment).
  • Any analysis beyond 3,000 words will not be considered.

Citations & Academic Integrity

  • All sources must be properly cited.
  • Any figures or content taken from other sources must be referenced appropriately.
  • Failure to cite sources correctly may result in an academic integrity investigation.

Submission:

  • Check carefully before submitting.
  • You may re-upload your file multiple times before the deadline.
  • No submissions via email or hard copy will be accepted.
  • Uploading the wrong file is not a valid excuse for resubmission after the deadline.

AI Policy

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

The assessment must be submitted electronically in pdf format via the Turnitin folder on the course Blackboard site by the due date and time.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Analysis of a Firm

Mode
Written
Category
Project
Weight
40%
Due date

10/11/2025 10:00 am

Other conditions
Student specific.

See the conditions definitions

Learning outcomes
L03, L04

Task description

Purpose

This individual report requires you to analyse the structure and market of a company, applying the concepts and tools learned in the course.

Report Structure

Your report must be well-organised and include the following sections:

  • Title – Clearly indicate the subject of your report.
  • Abstract – A concise summary (maximum 200 words).
  • Introduction – Provide background on the company and the selected market.
  • Main Analysis – Apply course concepts to analyse the company’s market structure and strategy.
  • Conclusion – Summarise key findings.
  • References & Figures – Cite all sources appropriately.

Note: If the company operates in multiple industries, focus on a single market in which it operates.

Word Limit: a maximum of 3,000 words (excluding references and figures).

AI Policy

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

The assessment must be submitted electronically in pdf format via the Turnitin folder on the course Blackboard site by the due date and time.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29%

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30% - 46%

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47% - 49%

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50% - 64%

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65% - 74%

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75% - 84%

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85% - 100%

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

A student’s final overall end of semester percentage mark will be rounded to determine their final grade. For example, 64.5% rounds to 65%, while 64.4% rounds to 64%.

Supplementary assessment

Supplementary assessment is available for this course.

Additional assessment information

Using AI at UQ

Visit the AI Student Hub for essential information on understanding and using Artificial Intelligence in your studies responsibly. 

Plagiarism

The School of Economics is committed to reducing the incidence of plagiarism. You are encouraged to read the UQ Student Integrity and Misconduct Policy available in the Policies and Procedures section of this course profile.

The Academic Integrity Module (AIM) outlines your obligations and responsibilities as a UQ student. It is compulsory for all new to UQ students to complete the AIM.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Additional learning resources information

The required textbook has an online MyLAB course that has additional content such as videos and study questions.ᅠ

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1

(28 Jul - 03 Aug)

Lecture

Week 1: Review of mathematical tools

Definition of functions and derivatives. Rules of differentiation. Definition of increasing, decreasing, convex, and concave functions. Unconstrained Optimization

Learning outcomes: L01, L02

Week 2

(04 Aug - 10 Aug)

Lecture

Week 2: The Supply and Demand Model

Demand, supply, and market equilibrium. Shocks to the market equilibrium. Demand and supply elasticity. Applications of the supply and demand model.

Learning outcomes: L01, L02, L03

Week 3

(11 Aug - 17 Aug)

Lecture

Week 3: Consumers' Preferences

Definition of preferences. Properties of preferences. Indifference curves. Utility functions.

Learning outcomes: L01, L02, L03

Week 4

(18 Aug - 24 Aug)

Lecture

Week 4: Consumer's choice

Budget sets. Constrained consumer choice. Tangency condition. Optimal consumption bundles.

Learning outcomes: L01, L02, L03

Week 5

(25 Aug - 31 Aug)

Lecture

Week 5: Expenditure Minimization Problem

The expenditure function. Expenditure Minimisation Problem. Cost-of-living adjustment.

Learning outcomes: L01, L02, L03

Week 6

(01 Sep - 07 Sep)

Lecture

Week 6: Derivation of demand function

Hicksian and Marshallian demands. Comparative statics. Engel curves. Price and substitution effects

Learning outcomes: L01, L02, L03

Week 7

(08 Sep - 14 Sep)

Lecture

Week 7: The firm's problem

Cost minimisation problem. Profit maximisation problem. Derviation of the cost function. Total, average, and marginal costs.

Learning outcomes: L01, L02, L03

Week 8

(15 Sep - 21 Sep)

Lecture

Week 8: Competitive Markets

Derivation of the supply curve. Zero profit in the long run. Consumer welfare. Producer welfare. Government interventions (taxes, subsidies, quotas).

Learning outcomes: L01, L02, L03

Week 9

(22 Sep - 28 Sep)

Lecture

Week 9: Monopoly

Monopoly profit maximisation. Lerner's index. Market power. Welfare effects of monopolistic markets. Contestable monopolies. Government actions that create monopolies.

Learning outcomes: L01, L02, L03

Mid Sem break

(29 Sep - 05 Oct)

No student involvement (Breaks, information)

Mid semester Break

No lecture or tutorials will be held this week.

Week 10

(06 Oct - 12 Oct)

Lecture

Week 10: Introduction to Game Theory

Normal form games. Dominant and dominated strategies. Equilibrium in dominant strategies. Prisoner's dilemma. Nash equilibrium.

Monday, 6 October is a Public Holiday. If your tutorial is scheduled for this day, please attend any of the other tutorials scheduled for the week.

Learning outcomes: L01, L02, L03

Week 11

(13 Oct - 19 Oct)

Lecture

Week 11: Oligopolies

Definition of oligopolies. Bertrand competition. Cournot competition.

Learning outcomes: L01, L02, L03

Week 12

(20 Oct - 26 Oct)

Lecture

Week 12: General Equilibrium

Endowments. Edgeworth Box. Contract curve. Pareto efficient allocation. Equilibrium prices and allocations.

Learning outcomes: L01, L02, L03

Week 13

(27 Oct - 02 Nov)

Lecture

Week 13: General Essays Consultation

The time of the lecture will be devoted to answering questions about the two essays students have to deliver for the course.

Learning outcomes: L01, L02, L03, L04

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.