Course overview
- Study period
- Semester 1, 2025 (24/02/2025 - 21/06/2025)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
Innovation matters to everyone, including managers in small or large organisations, start-up entrepreneurs, those in government roles, or teachers. This course looks at how individuals and organisations use creativity and design thinking skills to identify and choose opportunities that enable innovation. Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.
This course will provide you with a state-of-the-art toolkit to innovate faster, more flexible, and more customer-driven. You will gain an in-depth understanding of creativity and design thinking, both in theory and practice, with emphasis on the latter. During the course you will learn design thinking principles to develop creative solutions for what customers really value. You will apply the learned skills in a real customer discovery project in collaboration with ourﾠcorporate partner, design agency Liquid Interactive. The course will enhance your ability to increase value-added creativity at individual-, team- and organisation-level.
This course contains a strong Work-Integrated Learning component which will enhance your employability skills, thanks to the course's partnership with Liquid Interactive:ﾠhttps://www.liquidinteractive.com.au/
Course requirements
Restrictions
Quota: Minimum of 15 enrolments
Course contact
Course staff
Lecturer
Dr Macarena Tabilo
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full name
- Student ID
- Course Code
Aims and outcomes
This course will help you to become a more creative problem solver in a contemporary workplace using design principles. We will equip you with a state-of-the-art toolkit based on work of leading scholars, innovators, and entrepreneurs. You will learn how to work with others and customers to develop creative and validated solutions to complex business problems.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Apply comprehensive and in-depth theoretical and practical knowledge of design thinking, creativity and innovation to formulate and critically analyse complex problems;
LO2.
Use a range of design thinking models and techniques to generate creative ideas and solutions to improve current practice;
LO3.
Use information literacy and written communication skills to professionally structure and present thinking;
LO4.
Collaborate effectively with peers to develop and validate a customer discovery plan using an evidence-based approach;
LO5.
Formulate and justify practical and evidence based recommendations to support the use of design thinking principles in organisational innovation processes.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Paper/ Report/ Annotation | Building Empathy Through User Journey Mapping | 40% |
4/04/2025 3:00 pm |
| Presentation |
Ideation, Prototyping, and Testing (Live Presentation)
|
40% |
Presentation Slides 30/05/2025 9:00 am Presentation During Class 30/05/2025
Presentation Slides are due before class begins. Presentation is During Class. |
| Presentation, Reflection | Individual Video Reflection | 20% |
13/06/2025 3:00 pm |
Assessment details
Building Empathy Through User Journey Mapping
- Mode
- Written
- Category
- Paper/ Report/ Annotation
- Weight
- 40%
- Due date
4/04/2025 3:00 pm
- Learning outcomes
- L02, L03
Task description
In this individual assignment you will develop a report on the project "Building Empathy Through User Journey Mapping".
You will:
- select one of a series of given scenarios, analyse it, and build empathy with end-users in such scenario, and
- report on your work in a report containing, among others, a detailed journey map of the end-users' experience in the scenario, and
- use a range of creativity and design thinking techniques in your work.
AI Statement
This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI tools.
Submission guidelines
Submit online through Turnitin located in the Blackboard Assessment link.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Ideation, Prototyping, and Testing (Live Presentation)
- Team or group-based
- Mode
- Oral, Product/ Artefact/ Multimedia
- Category
- Presentation
- Weight
- 40%
- Due date
Presentation Slides 30/05/2025 9:00 am
Presentation During Class 30/05/2025
Presentation Slides are due before class begins. Presentation is During Class.
- Other conditions
- Peer assessed, Work integrated learning.
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
In this group assignment students present their Ideation, Prototyping, and Testing project in a live presentations attended by Liquid Interactive.
Live as well as off-line feedback will be offered to help students with refining their work in preparation for the final, individual reflection.
Students submit the presentation slides via Blackboard.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
AI Statement:
This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI tools.
Submission guidelines
Submit presentation slides via Blackboard before class begins, by the due date.
Deferral or extension
You may be able to apply for an extension.
Extensions are not available for an in-class presentations. An extension may be available for the submitted material only.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
10% Late Penalty applies to submitted material only. Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero for the presentation portion of this assessment.
Individual Video Reflection
- Mode
- Product/ Artefact/ Multimedia, Written
- Category
- Presentation, Reflection
- Weight
- 20%
- Due date
13/06/2025 3:00 pm
- Learning outcomes
- L03
Task description
This assessment requires individual students to prepare a short video presentation and associated slide-deck addressing feedback provided on Assessment 2 and post-project de-briefing.
AI Statement:
This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI tools.
Submission guidelines
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Seminar |
1 - Introduction to EIBS7300 & Liquid Interactive Learning outcomes: L01, L02 |
Week 2 |
Seminar |
2 - Challenges worth addressing: focus on users Learning outcomes: L01, L02, L03 |
Week 3 |
Seminar |
3 - The creative team Learning outcomes: L01, L04 |
Week 4 |
Seminar |
4 - DT as a process: Problems and Users (1/2) Learning outcomes: L01, L02, L03, L04 |
Week 5 |
Seminar |
5 - DT as a process: Problems and Users (2/2) Learning outcomes: L01, L02, L03, L04 |
Week 6 |
Seminar |
6 - DT as a process: Ideation Learning outcomes: L01, L02, L03, L04 |
Week 7 |
Seminar |
7 - DT as a process: Prototyping and testing Learning outcomes: L01, L02, L03, L04 |
Week 8 |
Seminar |
8 - Creative startups: DT for entrepreneurs Good Friday Public Holiday - Friday 18 April 2025 - Check Blackboard for announcements about affected classes. Learning outcomes: L01, L02, L03, L04 |
Mid-sem break |
No student involvement (Breaks, information) |
In-Semester Break |
Week 9 |
Seminar |
9 - Creativity in large organisations Learning outcomes: L01, L02, L03, L04 |
Week 10 |
Seminar |
10 - Measuring innovation,metrics & KPIs Learning outcomes: L01, L02, L04, L05 |
Week 11 |
Seminar |
11 - Sprints, Hackathons, & Design Jams (RECORDED) Learning outcomes: L01, L02, L03, L04 |
Week 12 |
Seminar |
12 - Challenges with design facilitation & Wrap-up Learning outcomes: L01, L02, L03, L04 |
Week 13 |
Seminar |
13 - Presentation Ideation/Prototyping/Testing Learning outcomes: L03, L05 |
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.