Course overview
- Study period
- Semester 2, 2024 (22/07/2024 - 18/11/2024)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
The course examines issues and cornerstone theories that impact on international event planning, operations, marketing and resourcing. The complexities presented by (a) different markets, cultures and cultural settings, (b) different governments, policies and regulatory frameworks, and (c) different host countries/cities and public-private sector agencies and networks for optimising events tourism are a key focus in this course. Bidding strategies for international events, and the relationships and networks needed to organise and stage an international event, are also addressed. These topics provide a backdrop to the study of international event planning and logistics and global branding and marketing to attract inbound visitors, sponsors, exhibitors, performers and players.
This course is designed to provide students with an overview of the management of international events. It has an international focus and examines the key concepts involved in managing events with international audiences and stakeholders. Here topics such as urban renewal and human rights, destination branding and strategic planning will provide students with a strong focus on international event management. Through collaborative and individual research, students will have a thorough understanding of the management of international events.
Course requirements
Assumed background
There is an assumption that students will have a general knowledge of event management. ﾠThis course is aimed at extending the event management courses to consider an international focus. ﾠ
Incompatible
You can't enrol in this course if you've already completed the following:
EVNT7001
Course contact
Course staff
Lecturer
Facilitator
Dr Rosemary Adsett
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
This course aims to develop understandings of the issues involved in managing events with international audiences and stakeholders.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Demonstrate comprehensive insights into the purpose and place of international events as socio-cultural, political and business phenomena.
LO2.
Analyse and critically evaluate the role of international events in destination development.
LO3.
Research and discuss issues experienced in planning and managing international events.
LO4.
Develop and justify an international event portfolio for a city.
LO5.
Explain the role of culture when staging international events.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Paper/ Report/ Annotation | Leveraging Benefits from Events | 50% |
28/08/2024 2:00 pm |
| Quiz |
Quiz 1
|
25% |
4/09/2024 |
| Quiz |
Quiz 2
|
25% |
23/10/2024 |
Assessment details
Leveraging Benefits from Events
- Mode
- Written
- Category
- Paper/ Report/ Annotation
- Weight
- 50%
- Due date
28/08/2024 2:00 pm
- Learning outcomes
- L01, L03, L04, L05
Task description
Leveraging international events for social benefits
International events are often leveraged for economic, tourism, or social benefits. Brisbane has been awarded the 2032 Olympic Games. Stakeholders within the city of Brisbane will seek to leverage the Olympic Games.
Your task is to develop a strategy for how a stakeholder in your region can leverage the 2032 Olympic Games for social benefits.
To complete this assessment task, you are required to:
- Provide a brief synopsis of the stakeholder that you have chosen and be sure to include relevant objectives that are important to the stakeholder.
- Identify how and why the stakeholder has leveraged previous international events (if any).
- Develop and explain leveraging strategies you believe should be utilised by your stakeholder in the lead up to the 2032 Olympic Games. Be sure to outline the leverageable resource, opportunities, strategic objectives, and means.
- Explain how the strategies can be used to achieve the objectives mentioned in point 1.
NB: Use appropriate academic citations and references to support your analysis and discussion.
Your 2000 word report-style paper should be double spaced (Times New Roman, 12 point font) and written in third person.
AI should not be used as it will provide you with inaccurate results for this assessment.
Submission guidelines
Please submit the assignment through Turnitin located in the Blackboard assessment link.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
A late penalty of 10% of the maximum mark per day will be applied.
Quiz 1
- Team or group-based
- In-person
- Mode
- Written
- Category
- Quiz
- Weight
- 25%
- Due date
4/09/2024
- Other conditions
- Student specific, Time limited.
- Learning outcomes
- L01, L02, L03, L05
Task description
An in-person quiz will be provided in Week 7.
- The quiz will be used to test all materials used in the class leading up to the quiz.
- The quiz will consist of 15 multiple choice and 3 short answer questions.
- The quiz will first be done individually. The individual portion will count for 80% of your mark for this assessment.
- After submission of all of the individual quizzes, you will then redo the exact same quiz as a group. The group will consist of 4-5 students. The group portion will be worth 20% of your overall mark for this assessment. Groups will be randomly assigned.
Note: this method is used as group learning and discussion of topics typically helps retention and learning.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
The quiz will be distributed and collected during class time.
Deferral or extension
You may be able to apply for an extension.
Students with a valid and approved extension will sit an alternate quiz at a date determined by the course coordinator.
Students who do not attend the quiz on the date of the quiz and do not have a valid and approved extension request will receive a zero on the assessment.
Late submission
You will receive a mark of 0 if this assessment is submitted late.
Quiz 2
- Team or group-based
- Mode
- Written
- Category
- Quiz
- Weight
- 25%
- Due date
23/10/2024
- Other conditions
- Student specific, Time limited.
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
An in-person quiz will be provided in Week 13.
- The quiz will be used to test all materials used in the class leading up to the quiz.
- The quiz will consist of 15 multiple choice and 3 short answer questions.
- The quiz will first be done individually. The individual portion will count for 80% of your mark for this assessment.
- After submission of all of the individual quizzes, you will then redo the exact same quiz as a group. The group will consist of 4-5 students. The group portion will be worth 20% of your overall mark for this assessment. Groups will be randomly assigned.
Note: this method is used as group learning and discussion of topics typically helps retention and learning.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
The quiz will be submitted during class time on instruction from the course staff.
Deferral or extension
You may be able to apply for an extension.
Students with a valid and approved extension will sit an alternate quiz at a date determined by the course coordinator.
Students who do not attend the quiz on the date of the quiz and do not have a valid and approved extension request will receive a zero on the assessment.
Late submission
You will receive a mark of 0 if this assessment is submitted late.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Seminar |
Introduction Introduction to international event issues and strategies Learning outcomes: L01, L02, L03 |
Week 2 |
Seminar |
Culture & Subculture Understanding culture and subculture in international events Learning outcomes: L01, L03, L05 |
Week 3 |
Seminar |
Event leveraging and non-host leveraging Event leveraging Learning outcomes: L01, L02 |
Week 4 |
No student involvement (Breaks, information) |
Public holiday - Wednesday Work on Assessment 1 |
Week 5 |
Seminar |
Bidding for international events How to bid for an international event inc. Learning outcomes: L01, L02, L03 |
Week 6 |
Seminar |
Volunteers at international events Understanding cultural differences in volunteerism Learning outcomes: L01, L02, L03, L05 |
Week 7 |
Seminar |
Quiz 1 Quiz 1 will be conducted in this class session in Week 7. Learning outcomes: L01, L02, L03, L04, L05 |
Week 8 |
Seminar |
Politics and human rights Politics and human rights Learning outcomes: L01, L02, L03 |
Week 9 |
Seminar |
International Media Learning outcomes: L01, L02 |
Mid Sem break |
No student involvement (Breaks, information) |
In-semester break |
Week 10 |
Workshop |
Media Framing Workshop Media Framing Workshop with Vitor Sobral Learning outcomes: L01, L02, L03, L05 |
Week 11 |
Seminar |
Soft power Shaping cultural diplomacy Learning outcomes: L01, L02, L03 |
Week 12 |
Workshop |
Quiz 2 Quiz 2 will be conducted in this class session. Learning outcomes: L01, L02, L03, L04, L05 |
Week 13 |
Seminar |
Discussion, Revision, and Wrap-up |
Additional learning activity information
Sustainable Development Goals
This course integrates the following Sustainable Development Goals (SDGs) throughout course learning activities.
Goal 3: Good health and well-being
Goal 8: Decent work and economic growth
Goal 9: Industries, innovation and infrastructure
Goal 11: Sustainable cities and communities
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.