Course overview
- Study period
- Semester 2, 2025 (28/07/2025 - 22/11/2025)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
The course examines issues and cornerstone theories that impact on international event planning, operations, marketing and resourcing. The complexities presented by (a) different markets, cultures and cultural settings, (b) different governments, policies and regulatory frameworks, and (c) different host countries/cities and public-private sector agencies and networks for optimising events tourism are a key focus in this course. Bidding strategies for international events, and the relationships and networks needed to organise and stage an international event, are also addressed. These topics provide a backdrop to the study of international event planning and logistics and global branding and marketing to attract inbound visitors, sponsors, exhibitors, performers and players.
This course is designed to provide students with an overview of the management of international events. It has an international focus and examines the key concepts involved in managing events with international audiences and stakeholders. Here topics such as urban renewal and human rights, destination branding and strategic planning will provide students with a strong focus on international event management. Through collaborative and individual research, students will have a thorough understanding of the management of international events.
Sustainable Development Goals - UQ Business School is a proud supporter and Advanced Signatory of the United Nations Principles for Responsible Management Education (UN PRME). As part of the largest global collaboration between business schools and the UN, the school emphasises its role in empowering students to drive societal transformation through the Sustainable Development Goals. The SDGs highlight that a thriving economy relies on a healthy environment, aiming to balance economic growth, social well-being, and environmental protection for a sustainable future.
Course requirements
Assumed background
There is an assumption that students will have a general knowledge of event management. This course is aimed at extending the event management courses to consider an international focus.
Incompatible
You can't enrol in this course if you've already completed the following:
EVNT7001
Course contact
Course staff
Lecturer
Associate Professor Sheranne Fairley
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
This course aims to develop understandings of the issues involved in managing events with international audiences and stakeholders.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Demonstrate comprehensive insights into the purpose and place of international events as socio-cultural, political and business phenomena.
LO2.
Analyse and critically evaluate the role of international events in destination development.
LO3.
Research and discuss issues experienced in planning and managing international events.
LO4.
Develop and justify an international event portfolio for a city.
LO5.
Explain the role of culture when staging international events.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Examination, Quiz |
Quiz 1
|
30% |
Week 7, Mon
During Class |
| Examination, Quiz |
Quiz 2
|
30% |
Week 11, Mon
During Class |
| Paper/ Report/ Annotation | Media Framing Assignment | 40% |
30/10/2025 2:00 pm |
Assessment details
Quiz 1
- In-person
- Mode
- Written
- Category
- Examination, Quiz
- Weight
- 30%
- Due date
Week 7, Mon
During Class
- Other conditions
- Time limited, Secure.
- Learning outcomes
- L01, L02, L03, L05
Task description
An in-person quiz will be provided in Week 7.
- The quiz will be used to test all materials used in the class leading up to the quiz.
- The quiz will consist of 15 multiple choice and 3 short answer questions.
AI Statement
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Exam details
| Planning time | 10 minutes |
|---|---|
| Duration | 60 minutes |
| Calculator options | No calculators permitted |
| Open/closed book | Closed book examination - no written materials permitted |
| Exam platform | Other |
| Invigilation | Invigilated in person |
Submission guidelines
The quiz will be distributed and collected during class time.
Deferral or extension
You may be able to defer this exam.
Students with a valid and approved extension will sit an alternate quiz at a date determined by the course coordinator.
Students who do not attend the quiz on the date of the quiz and do not have a valid and approved extension request will receive a zero on the assessment.
Late submission
Exams submitted after the end of the submission time will incur a late penalty.
Quiz 2
- In-person
- Mode
- Written
- Category
- Examination, Quiz
- Weight
- 30%
- Due date
Week 11, Mon
During Class
- Other conditions
- Time limited.
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
An in-person quiz will be provided in Week 12.
- The quiz will be used to test all materials used in the class leading up to the quiz.
- The quiz will consist of 15 multiple choice and 3 short answer questions.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Exam details
| Planning time | 10 minutes |
|---|---|
| Duration | 60 minutes |
| Calculator options | No calculators permitted |
| Open/closed book | Closed book examination - no written materials permitted |
| Exam platform | Other |
| Invigilation | Invigilated in person |
Submission guidelines
The quiz will be submitted during class time on instruction from the course staff.
Deferral or extension
You may be able to defer this exam.
Students with a valid and approved deferral will sit an alternate quiz at a date determined by the course coordinator.
Students who do not attend the quiz on the date of the quiz and do not have a valid and approved deferral request will receive a zero on the assessment.
Late submission
Exams submitted after the end of the submission time will incur a late penalty.
Media Framing Assignment
- Mode
- Written
- Category
- Paper/ Report/ Annotation
- Weight
- 40%
- Due date
30/10/2025 2:00 pm
- Learning outcomes
- L01, L02, L03, L05
Task description
You will be assigned three news articles based on an incident that occurred at a recent international event. The news articles will each be from different countries, with one from the host country.
To complete this assessment task, you are required to:
- Briefly explain media framing theory (maximum two paragraphs)
- Identify the media frames in each article, and discuss how the stories are framed in each country.
- Discuss the cultural characteristics and/or biases that could have influenced the framing of each article. Be specific to the articles used in this assignment.
- Compare the frames used in each article and discuss how culture influences framing.
- Identify and discuss if and how ethics relate to media reporting and media framing.
- Consider how journalists and readers should present and interpret media reports in light of ethical considerations and provide recommendations for both stakeholders.
- Use appropriate academic references to support your discussion.
Deliverables
- Your report-style paper should be a maximum of 3000 words (times new roman, 12 point font).
- Your paper must be uploaded to Blackboard on (or before) the due date.
AI Statement
Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Please submit the assignment through Turnitin located in the Blackboard assessment link.
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Library resources are available on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Seminar |
Introduction Introduction to international event issues and strategies Learning outcomes: L01, L02, L03 |
Week 2 |
Seminar |
Culture & Subculture Understanding culture and subculture in international events Learning outcomes: L01, L03, L05 |
Week 3 |
Seminar |
Event leveraging and non-host leveraging Event leveraging Learning outcomes: L01, L02 |
Week 4 |
Seminar |
Leveraging events to enhance accessibility and inclusion Work on Assessment 1 Learning outcomes: L01, L02, L03 |
Week 5 |
Seminar |
Bidding for international events How to bid for an international event inc. Learning outcomes: L01, L02, L03 |
Week 6 |
Seminar |
Volunteers at international events Understanding cultural differences in volunteerism Learning outcomes: L01, L02, L03, L05 |
Week 7 |
Seminar |
Quiz 1 Quiz 1 will be conducted in this class session in Week 7. Learning outcomes: L01, L02, L03, L04, L05 |
Week 8 |
Seminar |
Politics and human rights Politics and human rights Learning outcomes: L01, L02, L03 |
Week 9 |
Seminar |
International Media online Learning outcomes: L01, L02 |
Mid Sem break |
No student involvement (Breaks, information) |
In-Semester Break |
Week 10 |
Workshop |
Public Holiday - No scheduled class - complete media framing module online this week Kings Birthday Public Holiday - Monday 6 October 2025 - Check Blackboard for announcements about affected classes. Learning outcomes: L01, L02, L03, L05 |
Week 11 |
Seminar |
Soft power Shaping cultural diplomacy Learning outcomes: L01, L02, L03 |
Week 12 |
Seminar |
Quiz 2 Quiz 2 will be conducted in this class session. Learning outcomes: L01, L02, L03, L04, L05 |
Week 13 |
Seminar |
Discussion, Revision, and Wrap-up Learning outcomes: L03 |
Additional learning activity information
Sustainable Development Goals
This course integrates the following Sustainable Development Goals (SDGs) throughout course learning activities.
Goal 3: Good health and well-being
Goal 8: Decent work and economic growth
Goal 9: Industries, innovation and infrastructure
Goal 11: Sustainable cities and communities
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments for Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.