Course overview
- Study period
- Semester 2, 2024 (22/07/2024 - 18/11/2024)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course explores the interface between venue, space, people and performance in diverse event settings. The course serves to showcase both commonalities and contrasts in creative and logistical elements of implementing an event execution and closing out of the event are addressed in this course. Students will apply the theoretical contructs acquired in EVNT7053 through interfacing with a real world event.
This course is designed to review and apply theory to practice throughﾠorganising and delivering events. The courseﾠbuilds upon EVNT7052 and EVNT7053 to provide students with the project management processes and skills necessary for successful event management.ﾠIt specifically considers elements such as event conceptualisation, eventﾠoperations, budgeting,ﾠhuman resource management andﾠmarketing,ﾠand encourages students to think through challenges that may arise through theﾠevent planning process. The course is presented as a series of seminars/workshops covering a range of themes and topics, augmented by practical exercises where students actually stageﾠevents.
Course requirements
Assumed background
In enrolling in this course, it is assumed that students ﾠalready have a ﾠsolid theoretical understanding of event management ﾠby having successfully completed EVNT7052 and EVNT7053. These two courses provide the theoretical foundations upon which EVNT7051 is built; without this foundation, students are likely to ﾠstruggle in this course. For this reason, students must complete the pre-requisite/s listed on this course profile BEFORE enrolling in EVNT7051.ﾠ
Prerequisites
You'll need to complete the following courses before enrolling in this one:
EVNT7053
Course contact
Course staff
Lecturer
Tutor
Ms Victoria Cotter
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
The aim of this course is to facilitate the development of an in-depth knowledge base in relation to event management frameworks and operational strategies and skills. In doing so, students will increase their understanding of event management - both theoretically and practically - across a broad spectrum of events.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Understand the terminology, definitions and theoretical models applied to the study of events.
LO2.
Work in teams to develop and decide upon appropriate strategies for the production of a live event.
LO3.
Understand the management and operational implications of events, and apply this understanding to the preparation of an Event Manual.
LO4.
Undertake the planning, development and on-site management of an actual event.
LO5.
Articulate your contribution, strengths and weaknesses in planning and staging a live event through reflective practice.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Presentation |
Group Pitch
|
25% |
21/08/2024 - 23/08/2024
During your tutorial class |
| Paper/ Report/ Annotation |
Event Manual
|
25% |
6/09/2024 3:00 pm |
| Essay/ Critique, Reflection | Individual reflective essay | 50% |
18/10/2024 2:30 pm |
Assessment details
Group Pitch
- Team or group-based
- In-person
- Mode
- Activity/ Performance
- Category
- Presentation
- Weight
- 25%
- Due date
21/08/2024 - 23/08/2024
During your tutorial class
- Other conditions
- Peer assessed.
- Learning outcomes
- L01, L02, L03, L04
Task description
Task Description:
For this assessment item, you are required to design a real event. This means you will be assigned to an organisation/event (based on your lecture and tutorial) where you will create the event concept - then implement the event - from start to finish.
You will work in smaller teams to design each component of the event (eg, establishment of sub committees that may include sponsorship, marketing, operations, ticketing and registration (or customer service), or other committees relevant to your specific event). To help you plan for and deliver the event successfully, your team will create an Event Pitch. As part of this process, your team will be required to give a short Event Pitch for the purpose of gaining and using feedback to improve your Event Manual and live event. While this is a pitch, your group should submit a complete set of ALL materials for your planned activities.
THE EVENT PITCH
Your team will present its Event Pitch based on a plan for one (1) of the following topics - based on the group to which you are assigned:
- Positioning
- Marketing
- Ticketing and registration/Customer service
- Sponsorship
- Venue/operations
The Event Pitch will be a maximum of 10 minutes.
NOTE: While all members of your team will contribute to the preparation of the pitch, given the strict 10 minute time limit, not all team members have to present. However, ALL members of the team must be present at the pitch and also be prepared to answer questions asked by the 'event manager' (your teacher).
The pitch will be presented live in the tutorial, and you will need to respond to questions about the pitch live in the tutorial. Please Note: The pitch will be recorded for marking purposes per UQ Policy.
The Event Pitch will be assessed on your team presentation, persuasiveness, suitability of the content of the pitch to the positioning of the event, and your team's ability to respond to questions and feedback. The completeness and quality of the materials for your functional area will also be assessed. Additionally, the Event Pitch will be assessed on the congruence and fit with the plans of other functional groups.
ADDITIONAL INFORMATION - VERY IMPORTANT:
In the workplace, you are required to turn up to work regularly. Because of the nature of this course (ie, preparation for a real event which requires a complete team effort), you are expected to attend classes/tutorials/consultations every week as this will be the meeting time for committees to liaise with one another and communicate with the other committees about weekly progress. It will also give you the opportunity to check progress and seek feedback from the Event Manager.
Further details about the Event Pitch will be discussed in our Week 1 class.
Finally, towards the end of the semester, as part of our course and event debriefing, you will be required to participate in a self- and peer-evaluation activity.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under theStudent Code of Conduct.
Submission guidelines
You will need to upload a copy of your presentation and all materials to blackboard on the Tuesday of the week of your presentation.
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.
Valid extensions approved by the exams team will be actioned.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Event Manual
- Team or group-based
- Mode
- Written
- Category
- Paper/ Report/ Annotation
- Weight
- 25%
- Due date
6/09/2024 3:00 pm
- Other conditions
- Peer assessed.
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
For this assessment item, you are required to design a real event. This means you will be assigned to an organisation/event where you will create the event concept - then implement the event - from start to finish.
You will work in smaller teams to design each component of the event (eg, establishment of committees that may include positioning, sponsorship, marketing, venue/operations, ticketing and registration, or other committees relevant to your specific event). Each team will be assigned ONE component only.
To help you plan for and deliver the event successfully, and to document the planning and organisation of your event, your team will create an Event Manual.
THE EVENT MANUAL
This assignment will be based on their specific sub-committee responsibility (e.g. leadership and positioning, marketing, operations, sponsorship, customer service).
- Event background & context
- A complete account of the roles and responsibilities of your group
- A complete account of how your group will work with the other functional groups to create and stage the event
- A complete set of materials for your functional group - this should include ALL materials and documents that will be used by your group for the event from conceptualisation to debrief.
IMPORTANT: You should take into consideration any feedback that your group has received in the Pitch in week 5 when compiling this document.
Feel free to use Appendixes in your manual if it helps the flow of the document.
Students will be required to complete peer evaluation as part of this assignment. Further details will be provided in class and on Blackboard.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT).Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under theStudent Code of Conduct.
Submission guidelines
This assessment must be submitted through the Blackboard Assessment link.
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.
Valid extensions approved by the exams team will be actioned.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Individual reflective essay
- Mode
- Written
- Category
- Essay/ Critique, Reflection
- Weight
- 50%
- Due date
18/10/2024 2:30 pm
- Learning outcomes
- L05
Task description
INDIVIDUAL REFLECTIVE ESSAY
The reflective essay will be in two parts. Part A will be your reflection of your experience of planning and organising an event. Part B will be your reflection on the actual event and its components as produced in the event manual.
PART A
For Part A, you will be required to write an essay of no more than 2,000 words based on YOUR reflections of the experience of planning and organising the event in this semester.
Based on these experiences, you are required to compose an essay that responds to each of the points below:
- outline tasks you undertook and reflect on your learnings about event management (including your own ability to manage events through the event experiences within this course);
- reflect on the value and skill profiles that you established in week one;
- consider the range of challenges, opportunities and learning experiences that have occurred throughout the entire event process;
- reflect on your own contributions to the event, your learnings (including skills you have developed) and the functionality/success of your team; and
- provide an honest account of your ability to problem solve, and your ability to contingency plan.
PART B
For Part B, you will be required to write no more than 2,000 words based on YOUR reflections of the actual event and its elements. You should use the event manuals submitted earlier in the semester to assess and reflect on each element. You should critically evaluate the success of the event and all of its elements and detail suggestions for improvement if the event was run again.
NOTE: This assignment involves reflecting on yourself and therefore it is appropriate to write in the first person (e.g. I think; I feel).
As a self-reflective task, academic support and justification in the form of references are not required for this assignment. However, you are welcome to draw from the literature to help make sense of the experiences you are reflecting upon.
AI is not to be used in this assessment as the reflection is to be your own.
Submission guidelines
Submit through Turnitin in the Blackboard Assessment link.
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.
Extensions with appropriate approval from the examinations team will be taken into consideration.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion Based Assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Library resources are available on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Lecture |
Introduction
Learning outcomes: L01 |
Tutorial |
Work to form event teams Your groups should consider the following activities:
Learning outcomes: L02, L03 |
|
Not Timetabled |
Continue group tasks and event planning Online Discussion:
Learning outcomes: L02, L03 |
|
Week 2 |
Lecture |
Project Management
Learning outcomes: L01 |
Tutorial |
Establishing event tasks and timelines
Learning outcomes: L02, L03 |
|
Workshop |
Tasks and timelines
Learning outcomes: L02, L03, L04 |
|
Week 3 |
Lecture |
Contingency planning Learning outcomes: L01 |
Tutorial |
Contingency planning
Learning outcomes: L02, L03, L04 |
|
Workshop |
Continue planning
Learning outcomes: L02, L03, L04 |
|
Week 4 |
Lecture |
Dealing with criticism, crisis, & service recovery
Royal Queensland Show Public Holiday - Wednesday 14 Aug 2024 - Check Blackboard for announcements about affected classes. Learning outcomes: L01 |
Tutorial |
Finalise event pitch (Online)
Royal Queensland Show Public Holiday - Wednesday 14 Aug 2024 - Check Blackboard for announcements about affected classes. Learning outcomes: L02, L03, L04, L05 |
|
Workshop |
Finalise event pitch
Royal Queensland Show Public Holiday - Wednesday 14 Aug 2024 - Check Blackboard for announcements about affected classes. Learning outcomes: L02, L03, L04 |
|
Week 5 |
Lecture |
Event Pitch - feedback and support
Learning outcomes: L01, L02, L03, L04 |
Tutorial |
Event Pitch
Learning outcomes: L01, L02, L03, L04 |
|
Workshop |
Refinement of group activities
Learning outcomes: L02, L03, L04 |
|
Week 6 |
Lecture |
Sales and negotiation Learning outcomes: L01 |
Tutorial |
Sales and negotiation
Learning outcomes: L01 |
|
Workshop |
Event planning Continue planning event Learning outcomes: L02, L03, L04 |
|
Workshop |
Event planning
Learning outcomes: L01, L02, L03 |
|
Week 7 |
Lecture |
Event Evaluation Learning outcomes: L02, L03, L05 |
Tutorial |
Event evaluation
Learning outcomes: L02, L03, L04 |
|
Workshop |
Event planning
Learning outcomes: L02, L03, L04 |
|
Week 8 |
Lecture |
Finalise event prep - feedback and support Learning outcomes: L02, L03, L04 |
Tutorial |
Finalise event prep - feedback and support Learning outcomes: L02, L03, L04 |
|
Workshop |
Final event preparations
Learning outcomes: L02, L03, L04 |
|
Week 9 |
Lecture |
Stage events Learning outcomes: L02, L04, L05 |
Tutorial |
Stage events Learning outcomes: L02, L04, L05 |
|
Workshop |
Stage events Learning outcomes: L02, L04, L05 |
|
Mid Sem break |
No student involvement (Breaks, information) |
In-semester break |
Week 10 |
Lecture |
Stage events Learning outcomes: L02, L03, L04, L05 |
Tutorial |
Stage events Learning outcomes: L04 |
|
Workshop |
Stage events Learning outcomes: L04 |
|
Week 11 |
Lecture |
Event Debrief
Learning outcomes: L02, L03, L04, L05 |
Tutorial |
Event Debrief
Learning outcomes: L02, L03, L04, L05 |
|
Workshop |
Event Debrief
Learning outcomes: L02, L03, L04, L05 |
|
Week 12 |
Lecture |
Finalise Event Manual and Reflection Learning outcomes: L01, L02, L03, L04, L05 |
Tutorial |
Finalise Event Manual and Reflection Learning outcomes: L01, L02, L03, L04, L05 |
|
Week 13 |
Lecture |
Event debrief and reflection Learning outcomes: L01, L03, L04 |
Tutorial |
Event debrief and reflection Learning outcomes: L01, L03, L04 |
Additional learning activity information
Sustainable Development Goals
This course integrates the following Sustainable Development Goal throughout course learning activities.
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.