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Course profile

Event Planning and Project Management (EVNT7051)

Study period
Sem 2 2025
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2025 (28/07/2025 - 22/11/2025)
Study level
Postgraduate Coursework
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Business School

This course explores the interface between venue, space, people and performance in diverse event settings. The course serves to showcase both commonalities and contrasts in creative and logistical elements of implementing an event execution and closing out of the event are addressed in this course. Students will apply the theoretical constructs acquired in EVNT7053 through interfacing with a real-world event.

This course is designed to review and apply theory to practice through organising and delivering events. The course builds upon EVNT7052 and EVNT7053 to provide students with the project management processes and skills necessary for successful event management. It specifically considers elements such as event conceptualisation, eventᅠoperations, budgeting, human resource management and marketing, and encourages students to think through challenges that may arise through the event planning process. The course is presented as a series of seminars/workshops covering a range of themes and topics, augmented by practical exercises where students actually stage events.

Sustainable Development Goals - UQ Business School is a proud supporter and Advanced Signatory of the United Nations Principles for Responsible Management Education (UN PRME). As part of the largest global collaboration between business schools and the UN, the school emphasises its role in empowering students to drive societal transformation through the Sustainable Development Goals. The SDGs highlight that a thriving economy relies on a healthy environment, aiming to balance economic growth, social well-being, and environmental protection for a sustainable future. 

Course requirements

Prerequisites

You'll need to complete the following courses before enrolling in this one:

EVNT7053

Course contact

Course staff

Lecturer

Associate Professor Sheranne Fairley

Tutor

Ms Vickii Cotter

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:

  • Full Name
  • Student ID
  • Course Code

Aims and outcomes

The aim of this course is to facilitate the development of an in-depth knowledge base in relation to event management frameworks and operational strategies and skills. In doing so, students will increase their understanding of event management - both theoretically and practically - across a broad spectrum of events.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Understand the terminology, definitions and theoretical models applied to the study of events.

LO2.

Work in teams to develop and decide upon appropriate strategies for the production of a live event.

LO3.

Understand the management and operational implications of events, and apply this understanding to the preparation of an Event Manual.

LO4.

Undertake the planning, development and on-site management of an actual event.

LO5.

Articulate your contribution, strengths and weaknesses in planning and staging a live event through reflective practice.

Assessment

Assessment summary

Category Assessment task Weight Due date
Presentation, Role play/ Simulation Team Pitch and Professional Consultation
  • Team or group-based
  • In-person
30% Team

Week 5, Mon

During your tutorial class

Paper/ Report/ Annotation Event Manual
  • Team or group-based
25% Team

12/09/2025 4:00 pm

Essay/ Critique, Reflection, Role play/ Simulation Event reflection and job interview 45% Individual

Reflection 17/10/2025 4:00 pm

Mock Interview Week 12, Mon

The reflection should be submitted to blackboard on the Friday of Week 11. The Job interview will take place on Monday of week 12.

Assessment details

Team Pitch and Professional Consultation

  • Team or group-based
  • In-person
Mode
Oral
Category
Presentation, Role play/ Simulation
Weight
30% Team
Due date

Week 5, Mon

During your tutorial class

Other conditions
Peer assessed.

See the conditions definitions

Learning outcomes
L01, L02, L03, L04

Task description

Task Description:

For this assessment item, you are required to design a real event. This means you will be assigned to an organisation/event (based on your lecture and tutorial) where you will create the event concept - then implement the event - from start to finish.

You will work in smaller teams to design each component of the event (eg, establishment of sub committees that may include sponsorship, marketing, operations, ticketing and registration (or customer service), or other committees relevant to your specific event). To help you plan for and deliver the event successfully, your team will create an Event Pitch. As part of this process, your team will be required to give a short Event Pitch for the purpose of gaining and using feedback to improve your Event Manual and live event. While this is a pitch, your group should submit a complete set of ALL materials for your planned activities.

THE EVENT PITCH

Your team will present its Event Pitch based on a plan for one (1) of the following topics - based on the group to which you are assigned:

  • Leadership and Positioning
  • Marketing
  • Ticketing and registration/Customer service
  • Sponsorship
  • Venue/operations

The Event Pitch will be a maximum of 10 minutes.

NOTE: While all members of your team will contribute to the preparation of the pitch, given the strict 10 minute time limit, not all team members have to present. However, ALL members of the team must be present at the pitch and also be prepared to answer questions in the professional consultation .

The pitch will be presented live in the tutorial, and you will need to respond to questions about the pitch live in the tutorial.

Please Note: The pitch will be recorded for marking purposes per UQ Policy.

The Event Pitch will be assessed on your team presentation, persuasiveness, suitability of the content of the pitch to the positioning of the event. The completeness and quality of the materials for your functional area will also be assessed. Additionally, the Event Pitch will be assessed on the congruence and fit with the plans of other functional groups. A professional consultation and questioning will occur immediately after your pitch. Your ability to answer questions and respond to feedback appropriately will be assessed.

ADDITIONAL INFORMATION - VERY IMPORTANT:

In the workplace, you are required to turn up to work regularly. Because of the nature of this course (ie, preparation for a real event which requires a complete team effort), you are expected to attend classes/tutorials/consultations every week as this will be the meeting time for committees to liaise with one another and communicate with the other committees about weekly progress. It will also give you the opportunity to check progress and seek feedback from the Event Manager.

Further details about the Event Pitch and Professional Consultation will be discussed in our Week 1 class.

Finally, towards the end of the semester, as part of our course and event debriefing, you will be required to participate in an interactive job interview outlining how you are hirable for an event position based on your performance and reflections in relation to your team event.

PEER EVALUATION

You will also be required to complete a peer evaluation on yourself and each of your team members. The peer assessment can be used to shift your grade up or down depending on how your team members suggest you have contributed to the pitch.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

You will need to upload a copy of your presentation and all materials to blackboard on Monday at 8am of the week of your presentation.

Deferral or extension

You may be able to apply for an extension.

Valid extensions approved by the exams team will be actioned.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Event Manual

  • Team or group-based
Mode
Written
Category
Paper/ Report/ Annotation
Weight
25% Team
Due date

12/09/2025 4:00 pm

Other conditions
Peer assessed.

See the conditions definitions

Learning outcomes
L01, L02, L03, L04, L05

Task description

For this assessment item, you are required to design a real event. This means you will be assigned to an organisation/event where you will create the event concept - then implement the event - from start to finish.

You will work in smaller teams to design each component of the event (eg, establishment of committees that may include positioning, sponsorship, marketing, venue/operations, ticketing and registration, or other committees relevant to your specific event). Each team will be assigned ONE component only. 

To help you plan for and deliver the event successfully, and to document the planning and organisation of your event, your team will create an Event Manual.

THE EVENT MANUAL

This assignment will be based on their specific sub-committee responsibility (e.g. leadership and positioning, marketing, operations, sponsorship, customer service).

  1. Event background & context
  2. A complete account of the roles and responsibilities of your team
  3. A complete account of how your group will work with the other functional team to create and stage the event
  4. A complete set of materials for your functional group - this should include ALL materials and documents that will be used by your team for the event from conceptualisation to debrief.

IMPORTANT: You should take into consideration any feedback that your team has received in the Pitch in week 5 when compiling this document.

Feel free to use Appendixes in your manual if it helps the flow of the document.

Students will be required to complete peer evaluation as part of this assignment. Further details will be provided in class and on Blackboard.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

This assessment must be submitted through the Blackboard Assessment link.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Event reflection and job interview

Mode
Activity/ Performance, Written
Category
Essay/ Critique, Reflection, Role play/ Simulation
Weight
45% Individual
Due date

Reflection 17/10/2025 4:00 pm

Mock Interview Week 12, Mon

The reflection should be submitted to blackboard on the Friday of Week 11. The Job interview will take place on Monday of week 12.

Learning outcomes
L05

Task description

INDIVIDUAL EVENT REFLECTION AND JOB INTERVIEW

The reflective essay will be in two parts. Part A will be your reflection of your experience of planning and organising an event. Part B will be your reflection on the actual event and its components as produced in the event manual.

PART A

For Part A, you will be required to write an essay of no more than 1,000 words based on YOUR reflections of the experience of planning and organising the event in this semester.

Based on these experiences, you are required to compose an essay that responds to each of the points below:

  • outline tasks you undertook and reflect on your learnings about event management (including your own ability to manage events through the event experiences within this course);
  • reflect on the value and skill profiles that you established in week one;
  • consider the range of challenges, opportunities and learning experiences that have occurred throughout the entire event process;
  • reflect on your own contributions to the event, your learnings (including skills you have developed) and the functionality/success of your team; and
  • provide an honest account of your ability to problem solve, and your ability to contingency plan.
  • provide a summary of your reflections on the actual event and its elements - providing suggestions for improvement if the event was to run again.

PART B

You will participate in a mock job interview with the course staff. The interview will last for five minutes. In the interview you will be asked key questions about your learnings, performance, and reflection throughout the semester. The interviews will take place in week 12 or 13 in the tutorial sessions - you will be assigned a timeslot by the course staff.

NOTE: This assignment involves reflecting on yourself and therefore it is appropriate to write in the first person (e.g. I think; I feel).

As a self-reflective task, academic support and justification in the form of references are not required for this assignment. However, you are welcome to draw from the literature to help make sense of the experiences you are reflecting upon.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Submit through Turnitin in the Blackboard Assessment link.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Extensions or deferrals are not available for an in-class presentation. An extension may be available for the submitted material only.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

10% Late Penalty applies to submitted material only. Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero for the presentation portion of this assessment.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 46

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

Grades will be allocated according to University-wide standards of criterion Based Assessment.

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Library resources are available on the UQ Library website.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
Lecture

Introduction

  • Introduction to Event Planning and Project Management
  • Introduction to The Greatest Showman
  • Explanation of assessment items

Learning outcomes: L01

Not Timetabled

Forming Groups, tasks and event planning

Online Discussion:

  • Finalise groups
  • Finalise and set up communication structure
  • Event conceptualisation

Learning outcomes: L02, L03

Week 2
Lecture

Project Management

  • Event and project management tools
  • Mission drift
  • Creativity and innovation

Learning outcomes: L01

Tutorial

Establishing event tasks and timelines

  • Work breakdown structure
  • Task lists and timelines - individual groups and overall event
  • Gantt Charts

Learning outcomes: L02, L03

Not Timetabled

Tasks and timelines

  • Finalise event conceptualisation and feasibility
  • Finalise event tasks and timelines
  • Progress functional group activities

Learning outcomes: L02, L03, L04

Week 3
Lecture

Contingency planning

Learning outcomes: L01

Tutorial

Contingency planning

  • Creating contingency plans - thinking on your feet

Learning outcomes: L02, L03, L04

Not Timetabled

Continue planning

  • Continue planning the event and pitch

Learning outcomes: L02, L03, L04

Week 4
Lecture

Dealing with criticism, crisis, & service recovery

  • Criticism, crisis, and service recovery

Learning outcomes: L01

Tutorial

Finalise event pitch (Online)

  • Finalise event pitch

Learning outcomes: L02, L03, L04, L05

Not Timetabled

Finalise event pitch

  • Work in teams to finalise event pitch - be sure to work across teams to ensure congruence

Learning outcomes: L02, L03, L04

Week 5
Lecture

Event Pitch - feedback and support

  • Event Pitch - feedback and support

Learning outcomes: L01, L02, L03, L04

Tutorial

Event Pitch

  • Event Pitch and feedback in tutorials

Learning outcomes: L01, L02, L03, L04

Not Timetabled

Refinement of group activities

  • Refinement of group activities based on pitch feedback
  • Continue planning the event

Learning outcomes: L02, L03, L04

Week 6
Lecture

Sales and negotiation

Learning outcomes: L01

Tutorial

Sales and negotiation

  • Negotiation exercise

Learning outcomes: L01

Not Timetabled

Event planning

Continue planning event

Learning outcomes: L02, L03, L04

Week 7
Lecture

Event Evaluation

Learning outcomes: L02, L03, L05

Tutorial

Event evaluation

  • Refining event evaluation strategy
  • Continue working on event

Learning outcomes: L02, L03, L04

Not Timetabled

Event planning

  • Continue planning event

Learning outcomes: L02, L03, L04

Week 8
Lecture

Finalise event prep - feedback and support

Learning outcomes: L02, L03, L04

Tutorial

Finalise event prep - feedback and support

Learning outcomes: L02, L03, L04

Not Timetabled

Final event preparations

  • Finalise planning for the event

Learning outcomes: L02, L03, L04

Week 9
Lecture

Stage events

Learning outcomes: L02, L04, L05

Tutorial

Stage events

Learning outcomes: L02, L04, L05

Not Timetabled

Stage events

Learning outcomes: L02, L04, L05

Mid Sem break
No student involvement (Breaks, information)

In-semester break

Week 10
Lecture

Stage events

Learning outcomes: L02, L03, L04, L05

Tutorial

Stage events

Kings Birthday Public Holiday - Monday 6 October 2025 - Check Blackboard for announcements about affected classes.

Learning outcomes: L04

Not Timetabled

Stage events

Learning outcomes: L04

Week 11
Lecture

Event Debrief

  • Debrief of actual event
  • Self-reflection and peer-evaluation

Learning outcomes: L02, L03, L04, L05

Tutorial

Event Debrief

  • Debrief of actual event
  • Self-reflection and peer-evaluation

Learning outcomes: L02, L03, L04, L05

Not Timetabled

Event Debrief

  • Debrief of actual event
  • Self-reflection and peer-evaluation

Learning outcomes: L02, L03, L04, L05

Week 12
Lecture

Finalise Event Manual and Reflection

Learning outcomes: L01, L02, L03, L04, L05

Tutorial

Finalise Event Manual and Reflection

Learning outcomes: L01, L02, L03, L04, L05

Week 13
Lecture

Event debrief and reflection

Learning outcomes: L01, L03, L04

Tutorial

Event debrief and reflection

Learning outcomes: L01, L03, L04

Additional learning activity information

Sustainable Development Goals

This course integrates the following Sustainable Development Goal throughout course learning activities.

Goal 11: Sustainable cities and communities

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.