Course overview
- Study period
- Summer Semester, 2024 (18/11/2024 - 21/12/2024)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course explores the interface between venue, space, people and performance in diverse event settings. The course serves to showcase both commonalities and contrasts in creative and logistical elements of implementing an event execution and closing out of the event are addressed in this course. Students will apply the theoretical constructs acquired in EVNT7053 through interfacing with a real-world event.
This course is designed to review and apply theory to practice through organising and delivering events. The course builds upon EVNT7052 and EVNT7053 to provide students with the project management processes and skills necessary for successful event management. It specifically considers elements such as event conceptualisation, event operations, budgeting, human resource management and marketing, and encourages students to think through challenges that may arise through the event planning process. The course is presented as a series of seminars/workshops covering a range of themes and topics, augmented by practical exercises where students actually stage events.
Course requirements
Prerequisites
You'll need to complete the following courses before enrolling in this one:
EVNT7053
Course contact
Course staff
Lecturer
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
This course is delivered intensively over 2 weeks.
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
The aim of this course is to facilitate the development of an in-depth knowledge base in relation to event management frameworks and operational strategies and skills. In doing so, students will increase their understanding of event management - both theoretically and practically - across a broad spectrum of events.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Understand the terminology, definitions and theoretical models applied to the study of events.
LO2.
Work in teams to develop and decide upon appropriate strategies for the production of a live event.
LO3.
Understand the management and operational implications of events, and apply this understanding to the preparation of an Event Manual.
LO4.
Undertake the planning, development and on-site management of an actual event.
LO5.
Articulate your contribution, strengths and weaknesses in planning and staging a live event through reflective practice.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Presentation |
Event Pitch 1
|
25% Includes Peer Assessment |
21/11/2024
During the class |
| Presentation |
Event Pitch 2
|
25% Includes Peer Assessment |
29/11/2024
Slides are due before presentation. Presentation during Class |
| Reflection | Individual Reflective Essay | 50% |
12/12/2024 2:00 pm |
Assessment details
Event Pitch 1
- Team or group-based
- In-person
- Mode
- Oral, Written
- Category
- Presentation
- Weight
- 25% Includes Peer Assessment
- Due date
21/11/2024
During the class
- Learning outcomes
- L01, L02, L03, L04
Task description
Event Pitch 1
You will be working on a real event brief from the Council for Australasian University Tourism and Hospitality Educators (CAUTHE) Conference to be held in Brisbane in February 2025.
You will be focusing on two critical components of the event:
- Sponsorship
- Programming
You will work in small teams to design each component of the event to meet the client brief.
While this is a pitch, your group should submit a complete set of ALL materials for your planned activities.
Event Pitch 1 will be a maximum of 10 minutes.
NOTE: While all members of your team will contribute to the preparation of the pitch, given the strict 10 minute time limit, not all team members have to present.
However, ALL members of the team must be present at the pitch and also be prepared to answer questions asked by the event manager and/or your course staff.
The pitch will be presented live in the tutorial.
You will need to respond to questions about the pitch live in the tutorial.
The Event Pitch will be assessed on your team presentation, persuasiveness, suitability of the content of the pitch to reach the client brief, and your team's ability to respond to questions and feedback.
The completeness and quality of the materials to complete your tasks will also be assessed.
ADDITIONAL INFORMATION - VERY IMPORTANT:
In the workplace, you are required to turn up to work regularly. Because of the nature of this course (ie, working with a real event client), you are expected to attend classes and consultations. It will also give you the opportunity to check progress and seek feedback from the Event Manager.
Further details about the Event Pitches will be discussed in class on Day 1.
This is the first of two Event Pitches.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
Peer Evaluation
Peer evaluation through BuddyCheck is an essential component of the assessment, ensuring fair and constructive feedback within the team. BuddyCheck will be open for 1 week after the assessment due date.
AI STATEMENT
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Submit your presentation and written materials through blackboard prior to the presentation.
Deferral or extension
You cannot defer or apply for an extension for this assessment.
Extensions or deferrals are not available for this presentation due to the intensive nature of the course.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero.
Event Pitch 2
- Team or group-based
- In-person
- Mode
- Oral, Product/ Artefact/ Multimedia
- Category
- Presentation
- Weight
- 25% Includes Peer Assessment
- Due date
29/11/2024
Slides are due before presentation. Presentation during Class
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
Event Pitch 2
You will be working on a real event brief from the Council for Australasian University Tourism and Hospitality Educators (CAUTHE) Conference to be held in Brisbane in February 2025.
You will be focusing on two critical components of the event:
- Sponsorship
- Programming
While this is a pitch, your group should submit a complete set of ALL materials for your planned activities.
Event Pitch 2 will be a maximum of 15 minutes.
NOTE: While all members of your team will contribute to the preparation of the pitch, given the strict 15 minute time limit, not all team members have to present.
However, ALL members of the team must be present at the pitch and also be prepared to answer questions asked by the event manager and/or your course staff.
The pitch will be presented live in the tutorial.
You will need to respond to questions about the pitch live in the tutorial
The Event Pitch will be assessed on your team presentation, persuasiveness, suitability of the content of the pitch to reach the client brief, and your team's ability to respond to questions and feedback.
The completeness and quality of the materials for your functional area will also be assessed.
- How your team has taken on and responded to feedback will also be assessed in Pitch 2.
- The activities you have undertaken to successfully achieve sponsorship and programming outcomes.
Please ensure your slide deck is free from errors and is visually appealing and easy to understand.
ADDITIONAL INFORMATION - VERY IMPORTANT:
In the workplace, you are required to turn up to work regularly. Because of the nature of this course (ie, working with a real event client), you are expected to attend classes and consultations.
It will also give you the opportunity to check progress and seek feedback from the Event Manager.
Further details about the Event Pitches will be discussed in class on Day 1.
This is the second of two Event Pitches.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
Peer Evaluation
Peer evaluation through BuddyCheck is an essential component of the assessment, ensuring fair and constructive feedback within the team. BuddyCheck will be open for 1 week after the assessment due date.
AI STATEMENT
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Deferral or extension
You may be able to apply for an extension.
Extensions or deferrals are not available for this presentation due to the intensive nature of the course. An Extension may be available for the submission of slides only.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
10% Late Penalty applies to submission of slides. Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero for the presentation portion of this assessment.
Individual Reflective Essay
- Mode
- Written
- Category
- Reflection
- Weight
- 50%
- Due date
12/12/2024 2:00 pm
- Learning outcomes
- L05
Task description
INDIVIDUAL REFLECTIVE ESSAY
For this assessment item, you will be required to write an essay of no more than 2,000 words based on YOUR reflections of the experience in working with a team and an event client in this course.
Based on these experiences, you are required to compose an essay that responds to each of the points below:
- outline tasks you undertook and reflect on your learnings about event management (including your own ability to manage events through the event experiences within this course);
- reflect on the value and skill profiles that you established on day 1;
- consider the range of challenges, opportunities and learning experiences that have occurred throughout the entire process;
- reflect on your own contributions to the event, your learnings (including skills you have developed) and the functionality/success of your team; and
- provide an honest account of your ability to problem solve, and your ability to contingency plan.
NOTE: This assignment involves reflecting on yourself and therefore it is appropriate to write in the first person (e.g. I think; I feel).
As a self-reflective task, academic support and justification in the form of references are not required for this assignment.
However, you are welcome to draw from the literature to help make sense of the experiences you are reflecting upon.
AI STATEMENT
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Submit through Turnitin in the Blackboard Assessment link.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to university-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Library resources are available on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Workshop |
Day 2 - Wednesday 20/11/2024 Contingency Planning; Sales and negotiation; Working on pitch Learning outcomes: L01, L02, L03, L04, L05 |
|
Workshop |
Day 3 - Thursday 21/11/2024 Pitch 1; Partnership, sponsorship and fundraising; Identifying gaps and devising strategies Learning outcomes: L01, L03, L04 |
|
Workshop |
Day 4 - Wednesday 27/11/2024 Criticism; Crisis; and Service Recovery Learning outcomes: L01, L03, L04 |
|
Workshop |
Day 5 - Thursday 29/11/2024 Pitch 2 and debrief Learning outcomes: L01, L02, L03, L04, L05 |
|
Week 1 |
Workshop |
Day 1 - Monday 18/11/2024 Introduction; Exploring yourself; Client Brief; Creativity and innovation; Mission Drift Learning outcomes: L01, L02, L03, L04 |
Additional learning activity information
Sustainable Development Goals
This course integrates the following Sustainable Development Goals (SDGs) throughout course learning activities:
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.