Course overview
- Study period
- Semester 1, 2025 (24/02/2025 - 21/06/2025)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course builds insights into the strategic and project management principles of events. It explores the linkages between an event's vision, mission and strategic plan and examines ways in which project management skills can be applied to the events context. Event concepts and feasibility, stakeholder relationships, and event logistics, workforce and consumers are all examined and analysed. Event risk and opportunity, and triple bottom line evaluations are also a key part of this course.
The business and creative elements of events must be planned, designed, and coordinated. This course is designed to explore the practice of developing, organising, and delivering events. The content aims to provide students with the skills necessary for successful event management. It specifically considers elements including event concept, stakeholders, logistics, sustainability and workforce planning. The course is presented as a series of problem based learning seminars covering a range of themes and topics augmented by practical exercises, work integrated learning, and an event pitch to a real industry based client. The courseﾠuses the e-learning toolﾠRise 360ﾠto deliver course content, along with video case studies, and other materials.
Sustainable Development Goals - UQ Business School is a proud supporter and Advanced Signatory of the United Nations Principles for Responsible Management Education (UN PRME). As part of the largest global collaboration between business schools and the UN, the school emphasises its role in empowering students to drive societal transformation through the Sustainable Development Goals. The SDGs highlight that a thriving economy relies on a healthy environment, aiming to balance economic growth, social well-being, and environmental protection for a sustainable future.
Course contact
Course staff
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
This course aims to provide specialist knowledge and skills in the area of event design, staging and production drawn from associated theories and concepts, and explored through collaborative and individual research as well as practical experiences.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Apply the practical aspects involved in staging events to real world examples.
LO2.
Work in groups to create event based solutions in response to the challenges and opportunities faced by real world event clients.
LO3.
Analyze event design, staging and production processes.
LO4.
Apply key theoretical concepts in designing and proposing special events.
LO5.
Evaluate the legal, risk, safety, and sustainability issues applicable to staging a range of special events.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Quiz |
Non-cumulative Review Quizzes
|
30% |
Quiz 1 18/03/2025 5:00 pm Quiz 2 15/04/2025 5:00 pm Quiz 3 20/05/2025 5:00 pm |
| Presentation |
Elevator Pitch
|
20% |
Week 5
Live In-Person Presentation, During Tutorial. |
| Presentation |
Client Event Proposal
|
40% |
End of Semester Exam Period 7/06/2025 - 21/06/2025
Due during exam week two, TBA |
| Essay/ Critique, Reflection | Client Event Proposal Personal Reflection | 10% |
20/06/2025 3:00 pm |
Assessment details
Non-cumulative Review Quizzes
- Online
- Mode
- Written
- Category
- Quiz
- Weight
- 30%
- Due date
Quiz 1 18/03/2025 5:00 pm
Quiz 2 15/04/2025 5:00 pm
Quiz 3 20/05/2025 5:00 pm
- Learning outcomes
- L01, L04, L05
Task description
Three non-cumulative review quizzes will be administered throughout the semester.
Each quiz can be completed anytime between 8am and 5pm on the Tuesday of Weeks 4, 8 and 12.
Each quiz will be 60 minutes in length and to be completed in the ONE attempt.
Each quiz will consist of 10 questions consisting of an array of question types.
The questions will require you to individually complete the problem-based learning activities from our weekly tutorials and lecture content.
Questions types will include open submission, drawing figures, constructing charts, multiple choice, true/false and/or short answer questions drawn from the class content from the preceding weeks of content.
All quizzes will be completed fully online via Inspera Assessment. Inspera Assessment provides additional functionality to complement the existing suite of digital learning tools at UQ with a greater range of question types, accessibility provisions, and non-English languages.
Safe exam browser will be required for all quizzes. Safe Exam Browser for Inspera (Original) - eLearning - University of Queensland
A formative practice quiz to allow students to gain familiarity with the types of questions to be asked will be available from the start of the course.
AI Statement:
The use of AI is not permitted for this assessment.
Submission guidelines
Deferral or extension
You may be able to defer this exam.
Elevator Pitch
- In-person
- Mode
- Activity/ Performance, Oral
- Category
- Presentation
- Weight
- 20%
- Due date
Week 5
Live In-Person Presentation, During Tutorial.
- Other conditions
- Time limited, Work integrated learning.
- Learning outcomes
- L01, L03, L04
Task description
Via a live "elevator pitch" to the class, you will individually pitch your event ideas in your tutorial in Week 5 in response to the client objectives provided in week 3.
The elevator pitch will be 2-3 minutes MAXIMUM (strictly enforced).
You will receive feedback from the teaching team and your peers directly at the conclusion of your pitch.
The results of the elevator pitch and feedback provided will help groups shape and refine their ideas for the Client Event Proposal due at the end of the term.
You are required to attend all of the pitches and provide feedback to your peers (just as they will be providing feedback for you).
A detailed presentation schedule will be provided to the class via Blackboard in Week 4.
A full criteria sheet will be provided via Blackboard.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
AI Statement:
IMPORTANT your work must be your orginal ideas. – If you are using any type of generative Artificial Intelligence (AI) or Machine Translation (MT) you MUST KEEP THE FINAL COPY OF YOUR DRAFT BEFORE SUBMISSION TO AI/ MT. Your course coordinator may request a copy of your final unaltered draft. Failure to produce your final unaltered draft may result in a mark of 0 for this assessment task.
Submission guidelines
All students will be required to submit thier presentation file to Blackboard prior to the presentation. PPT, or PDF, files only.
Deferral or extension
You cannot defer or apply for an extension for this assessment.
Extensions or deferrals are not available for this presentation.
Late submission
Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero.
Client Event Proposal
- Team or group-based
- In-person
- Mode
- Oral
- Category
- Presentation
- Weight
- 40%
- Due date
End of Semester Exam Period
7/06/2025 - 21/06/2025
Due during exam week two, TBA
- Other conditions
- Time limited, Peer assessed, Peer assessment factor, Work integrated learning.
- Learning outcomes
- L01, L02, L03, L04, L05
Task description
The assessment task requires the team preparation of an event pitch for a real business/ to be assigned by the teaching team. The event needs to be financially feasible to be successful. Be creative and realistic in creating your event plan!
Working in teams of 6 students, the event pitch must be engaging, comprehensive and include details related to organising, staffing, directing, coordinating, executing, financing, and managing the associated risk at the event.
Teams will be created by the students with assistance from the teaching staff in week 1 and 2. Students will work in these groups all semester.
The pitch will be presented to the client and teaching staff at the end of the semester via in-person presentation, and will be 10 to 12 minutes in duration maximum (strictly enforced).
All team members must appear in the presentation.
The presentation will pitch your idea for the special event to representatives from the local organization, "the client".
No hard copy report is required but supplementary materials such as site plans, timelines etc. are allowed as handouts with a limit of 10 pages maximum.
Complete details regarding the assessment task will be provided on Blackboard.
Your mark will be based on your individual contribution to the assessment task. Thus, you will be required to complete a peer evaluation at in-semester and the end of the semester. Individual grades will be calculated as the group score (self-rated score included) weighted by the peer evaluation scores.
All students will have an opportunity to practice, and gain feedback on, pitching their ideas via a short, elevator pitch during week 5. The elevator pitch will be 2-3 minutes maximum (strictly enforced). See details the assessment description.
The My.UQ website for Study Skills->Group Work https://my.uq.edu.au/information-and-services/student-support/study-skills/group-work
UQ’s edX course - Working in Teams: A Practical Guide https://www.edx.org/course/working-in-teams-a-practical-guide
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
AI Statement:
IMPORTANT your work must be your original ideas. If you are using any type of generative Artificial Intelligence (AI) or Machine Translation (MT) you MUST KEEP THE FINAL COPY OF YOUR DRAFT BEFORE SUBMISSION TO AI/ MT. Your course coordinator may request a copy of your final unaltered draft. Failure to produce your final unaltered draft may result in a mark of 0 for this assessment task.
Submission guidelines
Submitted by in-person presentation. Presentation materials, videos, reference list, and supplementary materials are provided through the Blackboard Assessment link prior to your presentation. PPT or PDF files only.
Deferral or extension
You cannot defer or apply for an extension for this assessment.
Extensions or deferrals are not available for this presentation.
Late submission
Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero.
Client Event Proposal Personal Reflection
- Mode
- Written
- Category
- Essay/ Critique, Reflection
- Weight
- 10%
- Due date
20/06/2025 3:00 pm
- Learning outcomes
- L01, L02
Task description
This assessment task requires you to individually write a 1,000 to 1,500 reflection essay on your experience working on the Client Event Proposal Assessment from receiving the client brief to delivering the final proposal.
AI Statement:
IMPORTANT your work must be your orginal ideas. If you are using any type of generative Artificial Intelligence (AI) or Machine Translation (MT) you MUST KEEP THE FINAL COPY OF YOUR DRAFT BEFORE SUBMISSION TO AI/ MT. Your course coordinator may request a copy of your final unaltered draft. Failure to produce your final unaltered draft may result in a mark of 0 for this assessment task.
Submission guidelines
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.
Only a limited extension period due to grade finalisation date.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to university-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Tutorial |
Intro Tutorial Interactive Case Study: April Li, Maryborough Motel and Conference Center Learning outcomes: L01, L02 |
Lecture |
Introduction to EVNT7053 Overview of course expectations and assessments. Introduction to event design, staging and production. Introduction to Problem Based Learning (PBL), the format to be used for class activities. Learning outcomes: L01, L02, L04 |
|
Week 2 |
Tutorial |
Tutorial Event Strategy Interactive case study: Theresa Famularo CRE8ION. Learning outcomes: L01, L02 |
Lecture |
Event Strategic Management Understanding event strategy; vision, mission & objectives; the strategic role of events. Learning outcomes: L01, L02, L03, L04 |
|
Week 3 |
Tutorial |
Tutorial Event Design and Themeing Interactive Case Study: Alice Lane, Brisbane Broncos Learning outcomes: L01, L02, L03 |
Lecture |
Event Proposal Concepts & Themes Creating the event, the 5 W's, targeting your audience, theming the event. Client briefing (mandatory attendance). Learning outcomes: L01, L02, L03, L04 |
|
Week 4 |
Tutorial |
Tutorial Feasibility & Stakeholders Interactive Case Study: Lauren Wust, Moreton Bay Regional Industry and Tourism (MBRIT) Learning outcomes: L01, L03, L04 |
Lecture |
Feasibility, Stakeholders Feasibility screening for events internal v external stakeholders, stakeholder management for events, stakeholder maps. Learning outcomes: L01, L02, L03 |
|
Week 5 |
Tutorial |
Elevator Pitches Elevator Pitches Presented Live for the Event Pitch Learning outcomes: L01, L02, L03, L04 |
Lecture |
Elevator Pitches Elevator Pitches Presented Live for the Event Pitch Learning outcomes: L01, L02, L03, L04 |
|
Week 6 |
Tutorial |
Tutorial Project Management Interactive Case Study: Brianne Woodward, Icon Group. Learning outcomes: L01, L02, L03, L04 |
Lecture |
Project Management Gantt charts; critical path analysis; work breakdown structures. Learning outcomes: L02, L03, L04 |
|
Week 7 |
Tutorial |
Tutorial Event Logistics Interactive Case Study: Sarah Buckle, Spicers Peak Lodge. Learning outcomes: L01, L02, L03, L04 |
Lecture |
Event Logistics Staging; supply of customer, products and facilities. Learning outcomes: L01, L02, L03 |
|
Week 8 |
Tutorial |
Tutorial Event Finance Interactive Case Study: Mark Newman, Riverlife. Learning outcomes: L01, L02, L03, L04 |
Lecture |
Event Finance Forecasting; budgeting; cash-flow; Readings/Ref: Bladen (Chapter 6); Allen et al (Chapter 7); Good Friday Public Holiday - Friday 18 April 2025 - Check Blackboard for announcements about affected classes Learning outcomes: L01, L02, L03 |
|
Mid-sem break |
No student involvement (Breaks, information) |
In-Semester Break |
Week 9 |
Tutorial |
Tutorial Event Workforce Interactive Case Study: Sophie Dennis; Property Council Australia. Learning outcomes: L01, L02, L03, L04 |
Lecture |
Event Workforce HR, teamwork and volunteering, elevator pitch practice. Learning outcomes: L01, L02, L05 |
|
Week 10 |
Tutorial |
Tutorial Risk, Security & Legal Interactive Case Study: Bryan Pride, UQ Sport. Labour Day Public Holiday - Monday 5 May 2025 - Check Blackboard for announcements about affected classes. Learning outcomes: L01, L02, L03, L04 |
Lecture |
Risk, Security & Legal Contingency planning, risk identification and analysis, risk management procedures, security protocols, contracts, legislation and licensing. Learning outcomes: L01, L02, L05 |
|
Week 11 |
Tutorial |
Tutorial Evaluation & Sustainability Interactive Case Study: Lauren Wust, Moreton Bay Regional Industry and Tourism (MBRIT) Learning outcomes: L01, L02, L05 |
Lecture |
Evaluation & Sustainability Evaluation; post-event; triple bottom line. Learning outcomes: L01, L02, L05 |
|
Week 12 |
Tutorial |
Tutorial Proposal Consultation Consultation for the group client event proposal Learning outcomes: L01, L02, L03, L04, L05 |
Workshop |
Proposal Consultation Consultations and Q&A with the client about your event proposal Learning outcomes: L01, L02, L05 |
|
Week 13 |
Tutorial |
Tutorial Consultation Consultation for the group client event proposal Learning outcomes: L01, L02, L03, L04, L05 |
General contact hours |
Client Event Proposal Consultation Assessment consultation. Learning outcomes: L01, L02, L03, L04, L05 |
Additional learning activity information
Sustainable Development Goals
This course integrates the following Sustainable Development Goals (SDGs) through lectures and assessment.
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.