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Course profile

Gaming and Casino Management (HOSP3000)

Study period
Sem 2 2024
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2024 (22/07/2024 - 18/11/2024)
Study level
Undergraduate
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Business School

This course examines the role of gaming management and evaluates the negative and positive socio-economic impacts of gambling. Gambling motivations are explored in relation to casinos, gaming venues and on-line gambling within Australia and internationally. The course enhances students' employability by providing opportunities to engage in critical evaluation and problem solving in managing various gambling operations for ethical and effective decision-making.

Significant growth in the gambling sectors of the Australian hospitality industry has called for a better understanding of their unique features and operations. The gaming, wagering and casino management differs in many important respects from the restaurant, hotel, contract and institutional sectors of the hospitality industry. This course introduces students to the theory and practices concerning the development of the gambling industry and presents an analysis of the socio-economic impacts of the industry.

Course requirements

Incompatible

You can't enrol in this course if you've already completed the following:

TALM3102

Course contact

Course coordinator

Dr Mireia Guix

Course staff

Lecturer

Dr Mireia Guix

Tutor

Dr Mireia Guix

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:

  • Full Name
  • Student ID
  • Course Code

Aims and outcomes

This course aims to investigate the theory and practices concerning the development of the gambling industry in Australia and overseas and presents an analysis of the socio-economic impacts of the industry. Development history, stakeholders, different type of gambling activity, issues relating to problem gamblers and the future trend of theᅠindustry in Australia and internationally will also be examined.ᅠ

Learning outcomes

After successfully completing this course you should be able to:

LO1.

compare and contrast the various motives for gamblers and gambling activities within Australia and internationally

LO2.

analyse the development and future trends of the gambling industry in Australia and overseas

LO3.

research and report on contemporary gambling issues and their negative and positive socio-economic impacts

LO4.

critically evaluate gambling operations prevalent in the industry

LO5.

formulate recommendations for strategic and ethical management of gambling operations

Assessment

Assessment summary

Category Assessment task Weight Due date
Presentation Client Presentation - New Casino Development 45%

13/09/2024 2:00 pm

Essay/ Critique Ethical issues in casino management 55%

25/10/2024 2:00 pm

Assessment details

Client Presentation - New Casino Development

Mode
Oral, Written
Category
Presentation
Weight
45%
Due date

13/09/2024 2:00 pm

Learning outcomes
L03, L04, L05

Task description

You are required to create a 10-minute presentation slide show on the new casino development that is part of Queen's Wharf Integrated Resort Development (IRD) in Queensland.

In this assignment, you need to appraise the new casino development on behalf of a client, indicating whether your client supports - or does NOT support - the new casino development.

Prospective Clients

Client suggestions include the following (though you are welcome to select a different client):

NOTE: You need to select one (1) client only and take the client's stance.

Alignment with the Chosen Client

  • In your presentation, the position you advocate on behalf of your client will either be one of support - or non-support - for the new casino development being part of Queen's Wharf IRD.
  • This position must align with your client’s mission, objectives, purpose, and values with regard to the new casino development.
  • Therefore, you should undertake research using secondary sources of information to determine the most likely position your client would adopt (i.e., supporter or non-supporter of the development).

The Audience

  • Your presentation must persuade and advocate for the client's position regarding the new casino development. In doing so, you are trying to convince the audience that your client's position is the best one for everyone to follow. 
  • The audience will be comprised of various stakeholders, some of whom will be supporters of the development and others non-supporters.
  • Also, the other clients will represent the audience (from the 'Prospective Clients' list above).  
  • Therefore, it is important you understand the position of these other stakeholders and clients (are they likely to be supporters or non-supporters?) so that you can defend your own client’s position and persuade the audience that your client's position is the best to follow regarding the new casino development being part of Queen's Wharf IRD.

PRESENTATION FORMAT

This assignment does not require a face-to-face presentation. Instead, you will create a 10-minute PowerPoint slide show with narration (as you would present this to a "live" audience). If you are not familiar with recording a slide show with narration, click to find the instructions: https://support.microsoft.com/en-us/o? ce/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7- e47d8741161c#O? ceVersion=O? ce_365

You will need to submit one MS PowerPoint file. Please avoid making the file in a movie/video format, as it tends to create a file submission issue later.

Given that people speak 100 - 150 words per minute, an overall script would aim to be within the range of 1,000 - 1,500 words.

GENERAL TIPS FOR PRESENTATION

  • List the related references (sources of information) on the final PowerPoint slide (however, do not 'speak' to this slide as part of your oral presentation - just show it).
  • Make your presentation as informative and appealing as possible.
  • Deliver the message that is critical but commonly overlooked. 
  • Use key points, words, phrases, and diagrams to engage your audience.
  • Do not type sentences on PowerPoint - written material must be succinct
  • Include a few high-quality graphics (eg, tables, diagrams, photographs, etc) – these make your slides more interesting and easier to follow text alone
  • Avoid including movie/video clips or making your file in a movie/video format. Including movie clips or a video format will enlarge your file size and make submitting the file to Blackboard difficult. Please ensure that you receive and keep the submission confirmation email upon your submission.

USE OF AI IN ASSESSMENT

  • This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide limited support and guidance.
  • A failure to reference AI use may constitute student misconduct under the Student Code of Conduct.
  • To pass this assessment, students must demonstrate detailed comprehension of their written submissions independent of AI tools.

CRITERIA & MARKING

  • Further details about this task, including the marking criteria, will be discussed in class and posted to the course Blackboard site.

Submission guidelines

The file must be submitted to Blackboard

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Ethical issues in casino management

Mode
Written
Category
Essay/ Critique
Weight
55%
Due date

25/10/2024 2:00 pm

Learning outcomes
L01, L02, L03, L04, L05

Task description

Working INDIVIDUALLY, prepare a clear and concise 2,500-word Essay on Ethical issues in the Australian gaming industry.

You are required to identify ONE ethical issue in the Australian gaming industry (e.g., casinos, clubs and hotels that offer gaming activities, online wagering and sports betting), discuss the ethical nature of the issue, and evaluate the mechanism imposed to discourage/prevent the organisation/industry from unethical actions (or encourage/promote ethical actions) from the perspective of relevant, multiple stakeholders (more than two) and finally provide TWO actionable recommendations.

To complete this assignment, you will need to:

  • Conduct research on how business ethics or ethical issues are commonly defined.
  • Conduct an online search on gaming management/operational practices currently/potentially considered to fall into ethical issues.
  • Conduct research on internal policies (e.g., organisational or industrial code of conduct) or legislations (e.g., federal/state laws) related to the focal ethical issue.
  • Reflect on your personal experience and understanding of the topic.

FORMAT (2,500-word limit)

  • Introduction - Identification of ONE ethical issue in the Australian gaming industry. 
  • Body - Discussion and justification of the ethical nature of the issue.
  • Consequence: Evaluation of the issue and the mechanism (e.g., internal policies or legislations) from diverse stakeholder perspectives (more than two stakeholders).
  • Recommendations: inclusion of TWO original, evidenced, and actionable recommendations.
  • Conclusions: Reflect on your personal experience and understanding of the topic and provide a thoughtful conclusion. Conclusions shall reflect a critical self-awareness of the topic chosen. Reflective writing is still formal, technical, and well-informed, with a combination of objective facts and personal reflections on the topic, written in the first person.

Additional Guidance for Essay

  • The word count includes everything, including the reference list.
  • A minimum of FIVE (5) academic references is required (no maximum, though). 
  • APA format, consistent throughout the document.
  • Ethical issues are often called shade of grey - no clear cut between being/doing right and being/doing wrong. The ethical issue you identified may not necessarily be considered ethical by others. Thus, the key argument point of this assignment is to justify the ethical nature of the issue. This will require you a clear understanding of business ethics.
  • Spend sufficient time conducting research on business ethics. References for business ethics must be from academic sources (i.e., academic journal articles). However, references for the business practices/examples can come from non-academic, reliable sources. 
  • If you submit the file after the due date, you are allowed to submit it ONCE. You cannot submit the file again after checking the similarity report if you submit the file AFTER the due date (due to the Turnitin setting).

Use of AI in Assessment

This task has been designed to be challenging, authentic, and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide limited support and guidance. A failure to reference AI use may constitute student misconduct under the Student Code of Conduct. Students must demonstrate detailed comprehension of their written submissions independent of AI tools to pass this assessment.

Criteria & Marking

Further details about this task, including the marking criteria, will be discussed in class and posted to the course Blackboard site.

Submission guidelines

The file must be submitted to Turnitin on Blackboard.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 46

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

Grades will be allocated according to University-wide standards of criterion-based assessment.

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
Lecture

Introduction

The overview of gaming, wagering and gambling

Learning outcomes: L01

Week 2
Lecture

Culture and gambling

Motivations

Learning outcomes: L01

Tutorial

Culture and gambling

Role of luck and superstition. Reflection Practice.

Learning outcomes: L01, L02

Week 3
Lecture

Strategic Gambling Resource Analysis

Industry macro-environmental factors

Learning outcomes: L01, L02

Tutorial

Strategic Gambling Resource Analysis

Gambling Market Segmentation. Role Play.

Learning outcomes: L01, L02

Week 4
Lecture

Development of gambling in the world - Field Trip (Details TBA)

USA, Asia-Pacific and emerging regions. Self-directed learning. Please work through the online timeline and material.

Learning outcomes: L02

Tutorial

Development of gambling in the world

Different positions towards gambling. Cross-country comparison.

Learning outcomes: L02

Week 5
Lecture

Development of gambling in Australia

Position towards gambling, historical developments and characteristics of the industry.

Learning outcomes: L02

Tutorial

Development of gambling in Australia

Industry stakeholder mapping

Learning outcomes: L02, L04

Week 6
Lecture

Integrated Resorts Management - Guest Lecturer TBA

A destination

Learning outcomes: L02, L04

Tutorial

Integrated Resort Management

Design, Servicescape, and Service Quality

Learning outcomes: L02, L04

Week 7
Lecture

Contemporary Gambling Issues

Negative and Positive Socio-Economic Impacts

Learning outcomes: L03, L05

Tutorial

Contemporary Gambling Issues

Role-Play. The Debate.

Learning outcomes: L03, L04, L05

Week 8
Lecture

Contemporary Gambling Issues in Operations - Guest Lecturer TBA

Industry Challenges & Opportunities

Learning outcomes: L03, L04, L05

Tutorial

Contemporary Gambling Issues in Operations

Case-based learning

Learning outcomes: L03, L04, L05

Week 9
Lecture

Problem Gambling

Gamification, Normalization & Consumer behaviour.

Learning outcomes: L04, L05

Tutorial

Problem Gambling

Case-based learning. Reflective Practice.

Learning outcomes: L03, L04, L05

Mid Sem break
No student involvement (Breaks, information)

IN-SEMESTER BREAK

No lecture or tutorials during the in-semester break

Week 10
Lecture

Gambling Marketing

Advertisements, Promotions, Premium player segment, Loyalty programs

Learning outcomes: L01, L02, L03

Tutorial

Gambling Marketing

Case-based learning. Reflective Practice.

Learning outcomes: L01, L03, L04

Week 11
Lecture

The Modern Remote Gambling

Igaming, Igambling, Isportsbetts, Online Casinos

Learning outcomes: L02, L03, L04

Tutorial

The Modern Remote Gambling

King's Birthday Public Holiday Monday 7 October - Attend alternate tutorial this week only.

Problem-based learning

Learning outcomes: L02, L03, L04

Week 12
Lecture

Contemporary Gambling Issues in Sports and Racing

Sports and Racing

Learning outcomes: L03, L04, L05

Tutorial

Contemporary Gambling Issues in Sports and Racing

Case-based learning.

Learning outcomes: L03, L04, L05

Week 13
Lecture

Futures of Gambling

The Technology Revolution

Learning outcomes: L02, L04

Tutorial

Futures of Gambling

Bring it all together

Learning outcomes: L01, L02, L03, L04, L05

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.