Global Hotel, Resort and Casino Management (HOSP7052)

This individual assignment requires you to create 15-minute PowerPoint video presentation discussing your perspective of the new casino at Queen’s Wharf integrated resort development (IRD) in Queensland. In this presentation, you are tasked with addressing the following project question while designing a marketing strategy for the casino: 

“What role is the new casino expected to play in Queen’s Wharf Integrated Resort?”

It is not surprising to see that most large-scale resort development plans such as that of an integrated resort development are often controversial. Large resort developments are often viewed to bring both potential benefits and drawbacks to the developments associated stakeholders. Queen’s Wharf Brisbane IRD is not an exception, especially since the development includes a casino. The negative perception stems from the perspective of gambling being viewed traditionally as a vice. Therefore, as Queen’s Wharf Brisbane encompasses a footprint within the Brisbane Central Business District, the casino inclusion the IRD could be perceived as the state government acting against the traditional perceptive of gambling being vice in that it fosters numerous negative impacts (e.g., increased crime, gambling addictions). On the other hand, casino proponents would argue that the casino within Queen's Wharf Brisbane will bring considerable positive impacts (e.g., infrastructure development, lowering taxes of its residents) to the area based on the significant tax revenue derived from the new casino. Considering both perspectives, as well as the overall objectives of Queen's Wharf Brisbane, you are tasked with constructing a marketing strategy for the new casino. This marketing strategy should clearly address your perspective on the role the new casino should play within Queen's Wharf Brisbane Integrated Resort.

In your presentation, you are expected to:

• Describe the new casino within Queen's Wharf Integrated Resort
• Evaluate social, economic, and cultural impacts anticipated from the new casino on the stakeholders, considering benefits, strengths, and opportunities (positive impacts) as well as problems and issues (negative impacts)
• Define and defend your perspective of the role you believe the new casino should play within Queen's Wharf Integrated Resort
• Propose a marketing strategy for the new casino. This marketing strategy should be designed to ensure the sustainability of the casino, recognise the both the positive and negative impacts identified, and reflect your perspective of the casino's designated role within Queen's Wharf Integrated Resort
• Identify and justify the selection of a target market in your market strategy for the casino

This assignment requires you to record your voice (audio) and appearance (video). You need to create a 15-minute (maximum) PowerPoint slideshow with video on (as you would present it to a 'live' audience). If you are unfamiliar with recording a slide show, please click HERE.

You will need to submit one (1) MS PowerPoint file. While some of you may want to create a video file (e.g., mp4 or mov format) instead of a PowerPoint file, video files tend to be large in size and uploading it to Blackboard would take longer and often results in submission failure. Thus, an MS PowerPoint file is recommended.

The presentation video needs to be uploaded by the due date and time.

QUEEN’S WHARF BRISBANE IRD PROJECT WEBSITE

You can find more information about Queen's Wharf IRD project from the following government website (https://www.statedevelopment.qld.gov.au/industry/queens-wharf-brisbane).

AI Statement:

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

This individual assignment requires you to prepare a maximum of 3,000-word report on service robots and its applicability to the hospitality industry. 

In this report, you are expected to:

• Conduct research on service robots (e.g., what they are, how they work, and related terms and technology) and explain them in layman's terms;
• Conduct research on the current applications of service robots in the hospitality industry and explain where the hospitality industry sits based on the innovation diffusion theory; 
• Conduct research on how service robots are accepted from customer and business perspectives and compare/contrast the two perspectives (how similar and how different in technology acceptance); 
• Based on the findings above, project how robot technology will shape the hospitality industry (or how the hospitality industry will shape robot technology) in 10 years time. 

FORMAT

• This free-style report has no fixed structure to follow. However, an introduction - body - conclusion structure is good to follow.
• A succinct report is expected.

GUIDELINES FOR REPORT PREPARATION

• You are encouraged to spend enough time in conducting research on service robots. You must fully understand what service robots are prior to thinking of its applicability to the hospitality industry. Please include actual examples but somewhat innovative ones.
• You are also expected to spend enough time in conducting research on technology acceptance. You are likely to encounter various "models". You don't need to cover them all. Pick one that makes most sense to you (per each perspective).
• In your explanation of the terms and concepts, you must avoid "copy and paste" them from another source. You should rephrase and explain them in layman's term.
• The teaching team will mark whatever file available on the system regardless of it is incomplete or wrong. If you realise a wrong file submission after the due, you can re-submit a correct file; however, late submission penalties will incur. Please ensure that you keep the submission record.

AI Statement:

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.