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Course profile

Strategy: From Design to Practice (MGTS7803)

Study period
Summer 2024
Location
Brisbane City
Attendance mode
Intensive

Course overview

Study period
Summer Semester, 2024 (18/11/2024 - 21/12/2024)
Study level
Postgraduate Coursework
Location
Brisbane City
Attendance mode
Intensive
Units
2
Administrative campus
St Lucia
Coordinating unit
Business School

Integrated Strategic Analysis is an integrative course taken at the start of the program in order to embed the key concepts needed throughout the rest of the MBA. This course allows students to case-study methods to analyse, synthesise and present conclusions and recommendatons on issues of business strategy.

MGTS7803 Integrated Strategic Analysis provides the foundations to understand the key strategic decisions of an organisation and its implications for competitive advantage and firm performance. It is an applied course that reviews mainstream contemporary thinking and models in strategic management, using a combination of lectures, teamwork and case study discussions. Course participants will work in teams to apply the ideas and tools discussed in class to a real organisation of their choice. Each team will present an analysis of their chosen organisation to the class and provide recommendations for its future strategy; the implementation of these recommendations will be articulated in a written report. Online case study simulations will also be run during a number of seminars for individual students to work through and discuss.

Course requirements

Assumed background

Before attempting this course, students are advised that it is important to complete the appropriate prerequisite course(s) listed on the front of this course profile. No responsibility will be accepted by the School of
Business, the Faculty of Business, Economics and Law or the University of Queensland for poor student performance occurring in courses where the appropriate prerequisite(s) has/have not been completed, for any reason
whatsoever.

Incompatible

You can't enrol in this course if you've already completed the following:

MEBS7090 or MGTS7090

Restrictions

GCBA, GDipBA, MBA

Course contact

Course staff

Lecturer

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details: 

  • Full Name 
  • Student ID 
  • Course Code 

Aims and outcomes

MGTS7803 aims to give students the skills and tools for doing strategic analysis, including the preparation of a strategic analysis for an organisation. To do so, the main theories and frameworks in strategic management will be presented, discussed, and applied to specific case studies. As a foundation course, this subject serves to develop in a holistic way an understanding of the key strategic issues facing many organisations, which will be further explored throughout your MBA across different disciplines and functional areas.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Identify key strategic challenges for business management.

LO2.

Critically analyse current strategic management theories and concepts.

LO3.

Deploy appropriate tools to determine industry structure and competitive dynamics.

LO4.

Identify and assess an organisation's competitive strategy.

LO5.

Provide valuable input to a team-based approach to formulate strategy at business and corporate levels.

LO6.

Rigorously defend your strategic analysis and recommendations.

Assessment

Assessment summary

Category Assessment task Weight Due date
Paper/ Report/ Annotation, Presentation Team written report and team oral presentation
  • Team or group-based
50% (30% Written Report, 20% Presentation)

Written Report - Due Prior to Presentation 20/11/2024 9:00 am

Presentation - During Class 20/11/2024

Team reports to submitted prior to presentations commence, no later than the start of class. Presentations will be held during class time.

Reflection Individual Case Simulation Reflection Report 50%

28/11/2024 1:00 pm

Assessment details

Team written report and team oral presentation

  • Team or group-based
Mode
Oral, Written
Category
Paper/ Report/ Annotation, Presentation
Weight
50% (30% Written Report, 20% Presentation)
Due date

Written Report - Due Prior to Presentation 20/11/2024 9:00 am

Presentation - During Class 20/11/2024

Team reports to submitted prior to presentations commence, no later than the start of class. Presentations will be held during class time.

Other conditions
Peer assessed.

See the conditions definitions

Learning outcomes
L01, L02, L03, L04, L05, L06

Task description

In this activity your team will analyse the strategy of two organisations of your choice and provide your recommendations for each of them for dealing with their strategic challenges in the future. The analysis should be summarised in a written report, maximum of 2,000 words (plus exhibits) and your team will also deliver an oral ppt presentation to the class, following the guidelines for this activity. Each student teams will be scheduled to present during one of the seminars. 

For full details please refer to the course Blackboard site. 

Peer Review: Group members are expected to contribute equally, fulfilling the tasks agreed on. If there are disagreements in relation to team members' contributions that cannot be resolved, students must bring the problem to the attention of the lecturer as early as possible. Students can elect to undertake a Peer Review process, which can influence the marks of those who do not contribute to group work.

This assessment task evaluates students' abilities, skills, and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Please Note: The presentation will be recorded for marking purposes per UQ Policy.

Submission guidelines

Please upload to Blackboard only one report/presentation per team.

Deferral or extension

You may be able to apply for an extension.

Contact your course coordinator prior to the due date.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Written Report subject to 10% Late penalty. Missing your scheduled Presentation will receive zero marks.

Individual Case Simulation Reflection Report

Mode
Written
Category
Reflection
Weight
50%
Due date

28/11/2024 1:00 pm

Learning outcomes
L01, L02, L03, L04, L06

Task description

The reflection report is based on your performance of a live business case (online simulation), which will be run during a seminar.

You will be assessed on your reflection in response to three guiding reflective tasks, i.e., setting a strategy and objectives, reflections on your strategy execution and performance in relation to the objectives, and proposed changes to the strategy/objectives and/or execution.

The document should have a maximum length of 2,000 words, but you have the option to attach figures, tables or slides that may be necessary to support your analysis. 

Refer to the course Blackboard site for full details.

This assessment task evaluates students' abilities, skills, and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Please submit through Turnitin in the Blackboard Assessment section.

Deferral or extension

You may be able to apply for an extension.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 46

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

Grades will be allocated according to university-wide standards of criterion-based assessment.

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Library resources are available on the UQ Library website.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
General contact hours

Day 1 - Friday 15/11/2024

Session 1 - What is Strategy? Course Introduction & Basic concepts in strategy

Session 2 - Internal Analysis. Employing strategic resources to create and sustain a competitive advantage

Learning outcomes: L01, L02, L04

General contact hours

Day 2 - Saturday 16/11/2024

Session 1 - External & Industry Analysis. Understanding the macro environment, your industry and competitors

Session 2 - Business Level Strategy. We investigate Business Unit level strategy

Learning outcomes: L01, L02, L04, L05

General contact hours

Day 3 - Sunday 17/11/2024

Session 1 - Corporate Level Strategy. Creating value through effective corporate parenting

Session 2 - Designing a Growth Strategy. How to achieve growth through innovation and disruption

Learning outcomes: L01, L02, L03, L04, L05, L06

Week 2
General contact hours

Day 4 - Wednesday 20/11/2024

Session 1 - Presentations. In class presentations - see Assessment Details.

Session 2 - Global Strategy. Process of internationalisation and globalisation

Learning outcomes: L01, L02, L03, L04

General contact hours

Day 5 - Thursday 21/11/2024

Session 1 - Managing Strategy Implementation. Translating strategy into action

Session 2 - Strategic Leadership & Strategic Change. Strategic leadership & strategic change seminar topic. Students will work on an online case simulation (a unique scenario) to apply concepts from this topic.

Learning outcomes: L01, L02, L03, L04, L05, L06

Additional learning activity information

Sustainable Development Goals

This course integrates the following Sustainable Development Goals (SDGs) throughout course learning activities:

Goal 8: Decent work and economic growth

Goal 9: Industries, innovation and infrastructure

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.