Course overview
- Study period
- Semester 1, 2025 (24/02/2025 - 21/06/2025)
- Study level
- Postgraduate Coursework
- Location
- Brisbane City
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course, the first of three immersive learning experiences, exposes students to practical and impactful approaches to understanding humans, solving complex problems and creating and delivering value to diverse stakeholders. Students work in teams on projects that address complex business problems and opportunities emanating from social, environmental, technological or economic disruption and challenges.
Students choose a project from a curated list of real, current complex problems and opportunities. Project teams build cognitive empathy with stakeholders by wrestling with and wrapping their heads and hearts around their project to identify unmet needs, unresolved problems and unrealised opportunities. Students develop a situation and behavioural analysis using UQ’s proprietary human-centred Humble Discovery method, which results in a confluence of personal introspection, external “big data” analysis and 100 stakeholder conversations ("thick data") per group. Project teams will develop clarity around various problems that need to be solved and identify potential solutions that may be designed, developed and deployed to create value for affected stakeholders.
Course requirements
Incompatible
You can't enrol in this course if you've already completed the following:
EIBS7800 or MGTS7818
Restrictions
GCBA, MBA
Course contact
Course staff
Lecturer
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full Name
- Student ID
- Course Code
Aims and outcomes
In this course students will learn how to discover, analyse and empathise with the human, commercial and societal forces maintaining the inertia of the status quo of complex problems. Furthermore, students gain experience designing, developing and deploying interventions which may result in a sustained improvement in the status quo as experienced by affected stakeholders.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Synthesise complex data to develop sustainable responses and solutions.
LO2.
Respond to complex challenges with authentic and empathetic leadership for society’s benefit.
LO3.
Critically reflect on preconceptions, stereotypes and biases that may influence the perception of stakeholders including Indigenous knowledge and/or perspectives.
LO4.
Working individually and in teams, demonstrate cognitive empathy with a wide range of stakeholders through application of best practice ethnographic tools.
Assessment
Assessment summary
Category | Assessment task | Weight | Due date |
---|---|---|---|
Presentation |
A1: Situation Analysis
|
30% |
7/04/2025 5:30 pm
During Class |
Reflection |
A2: Personal Reflection
|
30% |
Written Reflections throughout semester. Week 1 - Week 13 Video Submission: 2:00 pm on 30/05/2025
More details on the submission date of the written reflections will be discussed during class. |
Presentation, Project |
A3: Final Presentation
|
40% |
11/06/2025 5:30 pm |
Assessment details
A1: Situation Analysis
- Team or group-based
- In-person
- Mode
- Oral, Written
- Category
- Presentation
- Weight
- 30%
- Due date
7/04/2025 5:30 pm
During Class
Task description
Student teams will present their project situational and behavioural systems analysis demonstrating cognitive empathy with key stakeholders including goals, barriers, driving and restraining forces maintaining the status quo and an evaluation of 5 established and 5 new emerging solutions. Student teams should include a synthesis and interpretation of their
- External data analysis,
- Humble Discovery interviews
- Stakeholder observations; and
- Experiments.
The tools that need to be used to demonstrate contextual understanding and stakeholder cognitive empathy include:
- Data Visualisation tools
- Stakeholder Empathy Map
- Behavioural Systems Analysis
- Stakeholder Persona including Functional, Social and Emotional Jobs To Be Done (JTBD)
Presentations and submitted slide decks will be assessed on the depth of cognitive empathy and insights emanating from the above processes and tools and the creativity of using experiments to identify and engage stakeholders to test and evaluate assumptions, hypotheses and insights. Student teams will deliver a 7-minute overview of their insights and conclusions in class and submit a detailed slide deck.
AI STATEMENT
This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their spoken, written (and or audio visual) submission independent of AI tools.
Students cannot have any audio visual (ie AI generated avatar) presenting any part of their assessment.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
Submission guidelines
Deferral or extension
You may be able to apply for an extension.
Extensions or deferrals are not available for this presentation due to the nature of the course. An extension may be available for the submitted material only.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
10% Late Penalty applies to submitted material only. Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero for the presentation portion of this assessment.
A2: Personal Reflection
- Mode
- Product/ Artefact/ Multimedia, Written
- Category
- Reflection
- Weight
- 30%
- Due date
Written Reflections throughout semester. Week 1 - Week 13
Video Submission: 2:00 pm on 30/05/2025
More details on the submission date of the written reflections will be discussed during class.
- Other conditions
- Longitudinal.
Task description
Part 1 - Progressive Written Learning Journal
By the completion of the semester, each student will have submitted 7-10 written, (<500-word) reflections, no more than 2 weeks apart summarising their progressive personal and project learning discovery, including:
- Assumptions and hypotheses tested;
- Insights discovered about stakeholders, problems and opportunities; and
- What they learned about themselves, their biases, strengths and weaknesses
Part 2 - Video reflection
In the last week of class, students will submit a 5-minute pre-recorded video (without slides) outlining the most surprising and valuable insights and discoveries they made about their
- Project;
- The Humble Discovery Process; and
- Themselves.
Students should also reflect on the impact of this course on their future work and personal life.
AI STATEMENT
AI use is strictly prohibited be used in any form for this assessment.
Submission guidelines
Complete written journal reflections via Black Board app
Submit a pre-recorded video via BB as assignment 2.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
A3: Final Presentation
- Team or group-based
- Mode
- Oral, Written
- Category
- Presentation, Project
- Weight
- 40%
- Due date
11/06/2025 5:30 pm
- Other conditions
- Work integrated learning.
Task description
Each team will prepare and present a 10-minute presentation, comprehensively summarising the primary insights gained throughout the course, along with 2-3 options that could be pursued to address the complex problem or value creation opportunity. In addition to the presentation, each team must submit either a detailed slide deck with explanatory notes and interview data as appendices OR a written report (5000-7,000 words) outlining all the qualitative and quantitative data collected and synthesised.
the presentation and submitted report/slide deck must include:
- How the hypotheses and understanding of key stakeholders changed through the semester
- A detailed persona for the three most important stakeholders including the Primary Users/Beneficiaries, Financial Partner/Investor and one other, and evidence of their interest.
- Up to 3 options that future project proponents could pursue to ameliorate identified challenges and deliver unlocked latent opportunities.
- Results from experiments undertaken to engage and understand stakeholders and test potential solutions.
- A proposal for the preferred option with the next steps outlined.
- Interview data - A table listing all the interviews undertaken and the associated insights gained (in appendices).
AI STATEMENT
This task has been designed to be challenging, authentic and complex. Whilst students may use AI and/or MT technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.
To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.
Please Note: The presentation will be recorded for marking purposes per UQ Policy.
Submission guidelines
The entire team will deliver the presentation at the UQ City Campus.
The team slides must be submitted via Blackboard.
Deferral or extension
You may be able to apply for an extension.
Extensions or deferrals are not available for this presentation due. An extension may be available for the submitted material only.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
10% Late Penalty applies to submitted material only. Late submissions are not accepted for in-class presentations. Failure to present at the scheduled time will result in a mark of zero for the presentation portion of this assessment.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
Grade | Cut off Percent | Description |
---|---|---|
1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to university-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
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Learning period | Activity type | Topic |
---|---|---|
Week 1 |
Seminar |
Understanding and Influencing Human Behaviour – For good As the world grapples with the uncertainty of the escalating polycrisis of geo-political tensions, income inequality, cost of living pressures, mental health challenges and global warming, we need leaders to respond with deep insight, novel ideas, new solutions and transformational innovations. Many of today’s MBA students are looking for more than just accelerating their career, more than just complying with minimum corporate social responsibilities and ESG. Consequently, many are shifting away from organisations offering the later without the former. In this first session, we will discuss that solving complex problems requires empathy, humility and contextual understanding to influence humans to change their behaviour. This is perhaps one of the hardest tasks leaders need to do. WE start this semester with an overview of the course and UQ's proprietary approach called Humble Discovery. |
Week 2 |
Seminar |
Discovering and Understanding Your Who This week we will explore the logic, methods, tactics and tools leaders need to navigate through the ambiguity and uncertainty of challenging BAU/Status Quo. We will introduce you to the field of ethnography; understanding people and their worlds and how you can use it to develop and deliver products and services that users, customers and stakeholders will use and love. To develop a new intervention that solves targeted stakeholders' problems or unlocks new value we need confidence and evidence we are solving the right problem or building something people will use. This week we will explore how to gather this evidence. An overview of the requirements for Assignment 1 will be provided. |
Week 3 |
Seminar |
Building Empathy with Stakeholders Through Mindful Deep Listening Building Empathy with Stakeholders with Deep Listening In order to solve unsatisfied jobs, unresolved problems and unrealised or latent opportunities, one must ensure you are solving the right problem and gather evidence people will love what you're creating, before you create it. To do this you need to look beyond what is going on in the foreground, and instead look deeper inside and behind peoples words and behaviours to understand their motivations, fears, hopes and aspirations. In this session, we’ll explore the fundamentals of mindful listening as a tool for fostering empathy and deeper connections with stakeholders to gain insight into problems and opportunities. Mindful listening involves actively engaging with others and setting aside personal preconceptions to truly understand other people’s perspectives. The session will cover foundational techniques, for navigating difficult conversations, constructive responding for positive engagement, as well as a values clarification exercise to align listening practices with core values. Practical exercises will be provided for continued application. The key aim is to help you enhance both personal and professional interactions by allowing you to build a greater sense of mutual respect and connection with others. This promotes a supportive environment where stakeholders feel valued, heard, and understood. |
Week 4 |
Seminar |
Identifying Insights, Testing Assumptions and Finding Stakeholders Perhaps the most important discovery we’ve made about challenging status quo is that we need to test every assumption and do not process until we have validated or invalidated our hypothesis. People are complex so this task is difficult. However, a number of methods, tools and tactics have been developed to enable innovators to test if their understanding of their stakeholders and associated problems and solutions are validate or not. This session is going to introduce you to a series of tools and tactics to increase the scale and extent of your capacity to discovery real problems needing solutions and strategies to exploit new opportunities. |
Week 5 |
Seminar |
Discover Problems Worth Solving and Opportunities Worth Creating? So how do we discover the right problems to solve and the best new opportunities, products and services to create that people will love? This is the most important question in the process of innovation and entrepreneurship and the hardest skill to develop. This week, we're going to learn how to interact with lots of people in such a way to “discover” their problems without asking them directly and “create” new opportunities they will love. |
Week 6 |
Seminar |
Solving Puzzles and Mysteries by Reducing Uncertainty and Ambiguity Perhaps one of the most helpful ways we have come to understand how new, successful innovations emerge is by using the metaphors of puzzles and mysteries. This session will explore the difference between solving puzzles and mysteries and the best practice tools we have available to reduce ambiguity and uncertainty. Solving a jigsaw-like puzzle problem requires reducing ambiguity by collecting pieces of information or data and assembling them into a picture. The image and opportunity incrementally emerge as the pieces come together. Most innovation is done this way, continuously improving products and services but rarely transforming them. In contrast, disruptive and transformational products and services are often a surprise to incumbents because the insights are unexpected and unknowable in advance. These solutions are often created through cognitive inference, where a person links non-obvious ideas to create an unexpected product or service that embodies a new meaning that consumers, users and stakeholders love. |
Week 7 |
Seminar |
Assignment 1 Presentation Project teams deliver a 10-minute presentation to the class summarising their stakeholder empathy, insights and potential solutions. See assignment for details of the presentation. |
Week 8 |
Seminar |
Responsible Venture Creation In this session, we will explore the tensions between doing good and doing well and between for profit and for purpose organisations. The global community has grown to accept the potential upsides and downsides of contemporary models of entrepreneurial disruption. Furthermore, the prevailing Neoliberal ideology justifies free markets, free trade, and limited societal governance for supposed corporate and community benefit. This has led to not only growing investment into startup activity but also an increasingly institutionalized myth that entrepreneurial disruption is inseparable from both positive and negative intended and unintended social and environmental consequences. By focusing on the possibility of ventures engaging in more responsible innovation, we aim to facilitate larger-scale societal transition toward a new ideology. We refer to this outcome as a responsible entrepreneurship ideology (REI), which facilitates innovations that do not harm and, ideally, benefit society. th, td { position: relative; } th { background: #f0f0f0; border: 1px solid #dad7d7; background-clip: padding-box; } td { border: 1px solid lightgray; padding: 4px; } .table-blot-wrapper { position: relative; } .active-cell { outline: 1px solid #066fa9; background: rgba(193, 214, 253, 0.3); } .menu-placeholder { position: absolute; background: #dad7d7; top: 50%; transform: translateY(-50%); right: 2px; visibility: hidden; z-index:1; border-radius: 3px; cursor: pointer; } .active-cell .menu-placeholder { visibility:visible; } .cell-content { line-height: 22px; outline: none; min-width: 120px; min-height: 40px; padding: 10px 0 10px 5px; } .table-operations-menu { position: absolute; width: 225px; min-height: 100px; top: 25px; border-radius: 5px; visibility: hidden; padding: 10px 5px 10px 10px; background: #fff; box-shadow: -2px 2px 7px 0 rgba(0, 0, 0, 0.5); } .table-operations-menu-item { padding: 4px 0; cursor:pointer; font-weight: normal; } .table-operations-menu-item img { margin-right: 4px; vertical-align: -4px; } .table-operations-menu-item.no-image { padding-left: 24px; } .border-bottom { border-bottom: 1px solid #dad7d7; padding-bottom: 10px !important; margin-bottom: 10px; } .set-background input { width:14px; height: 14px; margin-right: 10px; vertical-align: -2px; cursor: pointer; } .color-box { display: inline-block; width: 20px; height: 20px; background: #f0f0f0; border: solid 1px #dad7d7; margin-left: 10px; border-radius: 2px; vertical-align: -4px; } .background-active { background: #f0f0f0 !important; outline: 1px solid #d7d7d7; } .text-format-item { width: 20px !important; display: inline-block; margin-right: 5px; } .bold { font-weight: bold !important; } .italic { font-style: italic !important; } .underline { text-decoration: underline !important; } .align-left { text-align: left !important; } .align-right { text-align: right !important; } .center { text-align: center !important; } |
Mid-sem break |
No student involvement (Breaks, information) |
In Semester Break |
Week 9 |
Seminar |
Designing Innovative Solutions This session will propose a framework for project teams to develop solutions for their targeted stakeholders that are desirable, feasible and viable. “Designing innovative solutions requires you to think differently. We will explore how you can shift your perspective on problems and opportunities to identify new pathways and increase their potential.” This session will include an ideation activity to start thinking about future products, services and business models. |
Week 10 |
General contact hours |
Project Consultations with Lecturer and Facilitators Project teams meet with lecturers mentors and course coordinators |
Week 11 |
Workshop |
Communicate New Opportunities for Maximum Engagement This session will provide students with a process and tools to create a compelling presentation that engages an audience and convinces them your proposal is worth consideration. Storyboarding for impact Discover how to craft powerful narratives that resonate with decision makers by learning a strategy that goes beyond your own perspective. This workshop equips you with a repeatable approach, blending psychology and techniques from the arts to prepare compelling material confidently—even within tight timelines. You'll walk away with tools to align your message with what clients and investors need to see, helping you pitch successfully and persuasively. |
Week 12 |
Seminar |
Co-creating Solutions with Stakeholders We need a system where new knowledge discovery, design, development and deployment occur through an interdependent community of stakeholders including researchers, industry, entrepreneurs, government, users and beneficiaries working together. It's only when the brightest minds in our society work alongside entrepreneurs and small, medium and large organisations and community members to co-create new products and services based on the latest understanding of how the world works and what the world needs. |
Week 13 |
Seminar |
Final Project Presentations Students will present the outcome from their semesters work based on the assignment 3 criteria. |
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.