Course coordinator
Dr Risti Permani
Course overview
- Study period
- Semester 2, 2024 (22/07/2024 - 18/11/2024)
- Study level
- Undergraduate
- Location
- External
- Attendance mode
- Online
- Units
- 2
- Administrative campus
- Gatton
- Coordinating unit
- Agriculture and Food Sustainability School
Principles & techniques of marketing research as they apply in an international business context.
This course has been designed to provide you with an introduction to the field of market research. In the agribusiness industry, market research informs the business management insights into their markets and customers.ﾠTo improve your industry readiness, this course, therefore, revisitsﾠmarketing research principles, concepts and techniquesﾠfrom a practical perspective andﾠprovidesﾠyou with an opportunity to apply the marketingﾠknowledge in a real-worldﾠmarket research plan. The group-based assessments also give you an opportunity to develop your communication and team management skills, which are essential for having successful careers in agribusiness.ﾠ
Course requirements
Assumed background
Although it is not a requirement, it is beneficial for students to have taken a marketing-related course previously (e.g., for undergrads MKTG1501 Foundations of Marketing).
Recommended prerequisites
We recommend completing the following courses before enrolling in this one:
Bachelor students: MKTG1501.
Postgraduate students: none
Jointly taught details
This course is jointly-taught with:
- Another instance of the same course
The weekly three-hour scheduled learning activities include lectures and tutorials. In-person attendanceﾠand participation areﾠessential for internal students and will be recorded and considered for assessment marking.ﾠSubject to facility availability, we endeavour to make the classes and tutorials accessible to external students via Zoom. External students' attendance and participation in the scheduled learning hours are not required, but you are expected to communicate regularly with the teaching staff, particularly regarding the progress of your assessments.
Course contact
Course staff
Lecturer
Dr Risti Permani
Tutor
Mr Mokaddes Ahmed Dipu
Mr Iqbal Sitompul
Timetable
Additional timetable information
The weekly three-hour scheduled learning activities include lectures and tutorials. In-person attendanceﾠand participation areﾠessential for internal students and will be recorded and considered for assessment marking.ﾠSubject to facility availability, we endeavour to make the classes and tutorials accessible to external students via Zoom. External students' attendance and participation in the scheduled learning hours are not required, but you are expected to communicate regularly with the teaching staff, particularly regarding the progress of your assessments.
Aims and outcomes
The aims of this course are to provide you with the concepts and tools to identify marketing problems facing the agribusiness industry and design a market research plan to collect and analyse data and disseminate findings. The course highlights the ethical aspects, the international dimension, and the complexity of conducting agribusiness market research.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Articulate the value of market research for agribusiness firms
LO2.
Apply marketing concepts and tools in agribusiness market research
LO3.
Choose appropriate techniques to collect and analyse data required for market research
LO4.
Discuss potential ethical issues in market research
LO5.
Develop an appropriate plan to carry out a market research project to address a market research problem or opportunity faced by an agribusiness firm
LO6.
Work in a group and present your market research report to an agribusiness firm
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Quiz |
Quizzes (Individual)
|
30% (10% for each Quiz) |
Quiz 1: Topics in Weeks 1 to 3 16/08/2024 5:00 pm Quiz 2: Topics in Weeks 4 to 6 13/09/2024 5:00 pm Quiz 3: Topics in Weeks 7 to 10 (Excluding the industry visit) 11/10/2024 5:00 pm |
| Project |
Market research plan
|
40% |
14/10/2024 5:00 pm |
| Examination |
Final Exam
|
30% |
End of Semester Exam Period 2/11/2024 - 16/11/2024 |
A hurdle is an assessment requirement that must be satisfied in order to receive a specific grade for the course. Check the assessment details for more information about hurdle requirements.
Assessment details
Quizzes (Individual)
- Online
- Mode
- Written
- Category
- Quiz
- Weight
- 30% (10% for each Quiz)
- Due date
Quiz 1: Topics in Weeks 1 to 3 16/08/2024 5:00 pm
Quiz 2: Topics in Weeks 4 to 6 13/09/2024 5:00 pm
Quiz 3: Topics in Weeks 7 to 10 (Excluding the industry visit) 11/10/2024 5:00 pm
- Other conditions
- Time limited.
- Learning outcomes
- L01
Task description
You are tasked to complete three online quizzes via the course blackboard site in weeks 4, 8 and 11. The Quizzes will be accessible from Thursday 5pm AEST to 5pm on the next day (Friday) of those weeks. The quizzes may include a combination of multiple choice, true or false, and short answer questions. The quizzes will have a time limit.
This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Deferral or extension
You may be able to apply for an extension.
Market research plan
- Hurdle
- Team or group-based
- Mode
- Written
- Category
- Project
- Weight
- 40%
- Due date
14/10/2024 5:00 pm
- Learning outcomes
- L03, L05, L06
Task description
Description
This is a group-based assessment. As part of a group 2-3, you will be asked to prepare: (i) a market research plan (25%); and (ii) a group presentation (10%). You will also be asked to submit a peer assessment (5%) individually. This assessment mimics a real-world professional context where you work as a market research consultant in a team to prepare a market research plan for an agribusiness client. This is just a market research plan. Therefore, you do not need to collect primary data.
Specific requirements
- Only one member of your group needs to make a submission on behalf of the rest of the group members.
- You will have the opportunity to consult your group work with the teaching staff during the tutorials.
- The teaching staff will consider the input from peer members of each group, which means that students may not receive the same mark for the group assessment.
- Market research plan (25%) - Your group's market research plan must include the following three parts and an attachment (data collection instrument).
- Part I of your market research plan should include: (i) The political, economic, social, technological, legal, and environmental (PESTLE) contexts of your planned market research; (ii) Management and market research problems; and (iii) The objectives of the planned market research
- Part II should cover the research design that helps solve the management problem and the market research objectives identified in Part I. You should include: (i) the details of secondary data; (ii) at least two primary data collection methods (including a reference to the attachment (i.e., a data collection instrument); (iii) relevant data analysis techniques; and (iv) ethical considerations.
- Part III should discuss the project management aspect of your planned market research. Specifically, your group must include a project timeline and milestones (e.g., using a Gantt chart).
- Data collection instrument: You must develop and attach a data collection instrument to your market research plan. The instrument can be either a survey questionnaire, a focus group discussion (FGD) guide, or a list of interview questions) to collect the required data to deliver your project. You must ensure that your proposed data analysis technique aligns with the information the data collection instrument would obtain. There is no page or word limit for this data collection instrument. However, you must consider the interview length, which has ethical and budget implications for your proposed project. Survey platforms such as Qualtrics are strongly encouraged if your group develops a survey questionnaire.
- You must cite all ideas in your presentation slides that are not your own. Assessment items should use the APA 7th style. Please see the UQ library site and staff for details and assistance: https://guides.library.uq.edu.au/referencing/apa7
- Group presentation (10%): Each student must present and contribute to each stage of the presentation formation. Regardless of the presentation schedule, you must submit the slides by the due date.
- This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Hurdle requirements
To achieve a grade 4 or higher for this course, you must achieve a cumulative mark for all assessment items of 50% or greater and a passing mark in the group market research plan.Submission guidelines
You must include all group members' names in your submitted file. A link to the peer assessment (to be submitted individually) will be accessible one week before the due date. Your grade will only be finalised after each group member has submitted their peer assessment. See the instructions on the blackboard for the file naming details.
Deferral or extension
You may be able to apply for an extension.
Final Exam
- In-person
- Mode
- Written
- Category
- Examination
- Weight
- 30%
- Due date
End of Semester Exam Period
2/11/2024 - 16/11/2024
- Learning outcomes
- L02, L04
Task description
The final exam will be an in-person, invigilated, closed-book exam with short answers held during the scheduled examination period. One A4 sheet of handwritten or typed notes double-sided is permitted. Please have your UQ student ID card available for your exam.
This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) or Machine Translation (MT) tools will not be permitted. Any attempted use of AI or MT may constitute student misconduct under the Student Code of Conduct.
Exam details
| Planning time | 10 minutes |
|---|---|
| Duration | 120 minutes |
| Calculator options | No calculators permitted |
| Open/closed book | Closed Book examination - specified written materials permitted |
| Materials | One A4 sheet of handwritten or typed notes, double sided, is permitted |
| Exam platform | Paper based |
| Invigilation | Invigilated in person |
Submission guidelines
Deferral or extension
You may be able to defer this exam.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Description |
|---|---|
| 1 (Low Fail) |
Absence of evidence of achievement of course learning outcomes. Course grade description: 0 - 34% |
| 2 (Fail) |
Minimal evidence of achievement of course learning outcomes. Course grade description: 35 - 46% |
| 3 (Marginal Fail) |
Demonstrated evidence of developing achievement of course learning outcomes Course grade description: 47% - 49% |
| 4 (Pass) |
Demonstrated evidence of functional achievement of course learning outcomes. Course grade description: 50% - 64% |
| 5 (Credit) |
Demonstrated evidence of proficient achievement of course learning outcomes. Course grade description: 65% - 74% |
| 6 (Distinction) |
Demonstrated evidence of advanced achievement of course learning outcomes. Course grade description: 75% - 84% |
| 7 (High Distinction) |
Demonstrated evidence of exceptional achievement of course learning outcomes. Course grade description: 85% - 100% |
Additional course grading information
Course Grading Rules and Assessment Hurdles:
Students mustﾠpass the group market research plan assessment in order to pass the course.ﾠ
To achieve a grade 4 or higher for this course, you must achieve a cumulative mark forﾠall assessment itemsﾠofﾠ50% or greater and a passing mark of 50% or greater in the group market research plan.ﾠ
If a student obtains an overall percentage greater than the cut-offs set to achieve a 4 or higher for the course based on marks from a combination of progressive assessment and the final exam and the student does NOT score a passing mark in the group market research plan, they are unable to achieve a grade higher than a 3 (failing grade) for the course.
Supplementary assessment
Supplementary assessment is available for this course.
Additional assessment information
Further details and guidelines about lectures, tutorials and assessment are available on Blackboard.
TURNITIN Assignments
TurnItIn Assignments that are required to be submitted through TurnItIn, must only be uploaded to the assessment specific Turnitin link on the relevant course Blackboard site.ﾠ If you submit any version of your assessment item to any alternative Turnitin link, this is considered cheating and you will be held liable for this action.
Results
Unless specificallyﾠindicated by the lecturer involved,ﾠevery attempt will be made to haveﾠthe results for progressive assessment tasks available within 3 weeks of submission. For items of assessmentﾠsubmitted in the last 2 weeks of the semester, the results will be available before the day of your end of semester examination in the course, unless otherwise indicated by the Course Coordinator. Results and feedback availability for progressive assessment will be announced via the course Blackboard site.ﾠ
Feedback
Constant feedback will be supplied via rubric marking for all assessment pieces.
Re-mark Applications – refer to the University's Re-mark Policy to check your eligibility
- Before applying for a remark, students should consider the following:
- You have consulted the course coordinator for feedback
- Your academic grounds for remark have been discussed and are valid
- Wanting a higher grade is not grounds for a remark. A remark can decrease your grade.
- Remark applications will not be considered without first having contacted your course Co-ordinator.ﾠ
Deferred and Supplementary assessment (including Deferred Mid-Semester Examinations)
Deferred and Supplementary information can be located on the my.UQ website
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Additional learning resources information
MKTG3960 Blackboard Site - Blackboard is the main method of communication.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 (22 Jul - 28 Jul) |
Lecture |
W1: Introduction to marketing research Malhotra (Chapter 1) Learning outcomes: L01 |
Multiple weeks From Week 2 To Week 11 |
Tutorial |
Tutorial Tutorial questions on Blackboard Learning outcomes: L01, L02, L03, L04, L05, L06 |
Week 2 (29 Jul - 04 Aug) |
Lecture |
W2: Defining the marketing research problem Malhotra (Chapter 2) Learning outcomes: L01, L05 |
Week 3 (05 Aug - 11 Aug) |
Lecture |
W3: Research design Malhotra (Chapter 3) Learning outcomes: L01, L02, L03 |
Week 4 (12 Aug - 18 Aug) |
Lecture |
W4: Qualitative research: Focus groups & interviews Malhotra (Chapter 5) Learning outcomes: L03, L04 |
Week 5 (19 Aug - 25 Aug) |
Lecture |
W5: Survey and sampling Malhotra (Chapters 36&12) Learning outcomes: L03, L04 |
Week 6 (26 Aug - 01 Sep) |
Lecture |
W6: Measurement and scaling Malhotra (Chapters 8 & 9) Learning outcomes: L03, L04 |
Week 7 (02 Sep - 08 Sep) |
Lecture |
W7: Questionnaire Malhotra (Chapter 10) Learning outcomes: L02, L03, L04 |
Week 8 (09 Sep - 15 Sep) |
Lecture |
W8: Industry applications Learning outcomes: L01, L02, L03, L04, L05 |
Week 9 (16 Sep - 22 Sep) |
Lecture |
W9: Descriptive statistics Malhotra (Chapter 15) Learning outcomes: L02, L03 |
Week 10 (30 Sep - 06 Oct) |
Lecture |
W10: ANOVA Malhotra (Chapter 16) Learning outcomes: L02, L03 |
Week 11 (07 Oct - 13 Oct) |
Lecture |
W11: Regression analysis Malhotra (Chapter 17) Learning outcomes: L02, L03 |
Week 12 (14 Oct - 20 Oct) |
Lecture |
W12: Market research presentations Learning outcomes: L05, L06 |
Week 13 (21 Oct - 27 Oct) |
Lecture |
W13: Revision Learning outcomes: L01, L02, L03, L04 |
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.