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Course profile

Cultural Management: Leadership in Arts Organisations (MUSM7003)

Study period
Sem 2 2024
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2024 (22/07/2024 - 18/11/2024)
Study level
Postgraduate Coursework
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Social Science School

An introduction to the principles and practices of contemporary cultural management through the following topics, organisational structures, cultural businesses, fundraising and marketing, gender and leadership, strategic planning, creativity and innovation, leading change and managing volunteer run organisations. Delivered in consultation with experts from some of Queensland’s leading cultural bodies this course will teach students skills in managing the unique challenges of the GLAM, cultural and not-for-profit sector.

This course provides an introduction toᅠthe principles and practices of contemporary museum management.ᅠStudents will work with contemporary case studies and hear from leading practitioners in the museum management field.ᅠThe course will highlight the following issues and topics - strategic planning and the importance of mission and brand; change management and the role of the Director in this process; the museum as an organisation; marketing and an understanding of brand; leading change in the GLAMS sector; innovation, creativity and entrepreneurship in museums; women as leaders and diversity; leading and managing volunteer staffed and small museums; the importance of networks, partnerships, audience and working with communities.

Course contact

School enquiries

Student Enquiries School of Social Science

Level 3, Michie Building (09), St Lucia campus, The University of Queensland.

Monday-Friday, 9:00am-12:00pm, 1:00pm-4:00pm.

Course staff

Lecturer

Timetable

The timetable for this course is available on the UQ Public Timetable.

Aims and outcomes

This core course is part of the postgraduate program in Museum Studies. The course presents an overview of issues facing contemporary museum management and explores how the contemporary museum is responding to these issues. It develops analytical as well as practical skills, critical thinking and reflective practice with a management inflection for those working in, or intending to work in, museums, galleries and related heritage institutions.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Understand and analyse current debates within contemporary cultural management practices.

LO2.

Develop practical skills relating to cultural management

LO3.

Develop a knowledge base relating to policy and governmental frameworks within which cultural organisations including museums and galleries operate.

LO4.

Prepare professional standard written reports.

LO5.

Undertake research in chosen area of interest or specialization from a cultural management perspective.

Assessment

Assessment summary

Category Assessment task Weight Due date
Essay/ Critique Assessment 1: discussion board
  • Online
20%

22/07/2024 - 21/10/2024

Essay/ Critique Assessment 2: Topical essay - choose a title. 2400 words max
35%

26/08/2024 2:00 pm

Paper/ Report/ Annotation Assessment 3.Project Report and presentation. 2700 words max
  • Team or group-based
45%

25/10/2024 2:00 pm

Assessment details

Assessment 1: discussion board

  • Online
Mode
Written
Category
Essay/ Critique
Weight
20%
Due date

22/07/2024 - 21/10/2024

Task description

Using the Discussion Board on the course Blackboard site students post a few sentences (50-75 words) about each of the required readings for each weekly topic from week 1 to week 9. Students should ideally post on the required readings BEFORE the seminar for which they are set.

In your post you should say what you think the key arguments of the reading are. You can add your own opinion about the reading, its style and content.

The purpose of this assessment is to become fluent in critical reading and to learn key theories in museum studies. These readings can also be used to build your essay assessment.

Each readings counts as one post. A minimum of 8 required reading posts on this Discussion Board is required to pass this assessment. 

Marking criteria and/or marking rubrics are available in the ‘Assessment’ folder in Blackboard for this course.

AI Use: This assessment task evaluates student’s abilities, skills and knowledge without the aid of Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Tutorial on posting to Discussion Boards. Please contact the UQ Library for help with the technical aspects of posting or creating and adding to discussion threads.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

An extension request without penalty will only be considered under exceptional circumstances as outlined on my.UQ. You must submit the extension request as soon as it becomes evident that an extension is needed, but no later than the assessment item submission due date.

A request for an extension to an assessment due date must be accompanied by supporting documentation corroborating the reason for the request. The student submitting the request is fully responsible for all supporting documentation that is provided with the request and should ensure all documents are authentic.

Extensions on the basis of an approved Student Access Plan (SAP) or an Extension Verification Letter (EVL) can be approved for a maximum period of 7 calendar days. Extensions exceeding this duration or subsequent extensions for a piece of assessment will require additional supporting documentation (e.g., a medical certificate or other supporting evidence listed on my.UQ).

When you submit an extension request in the student portal, it is received, read, and actioned by the Social Science Student Administration Team. It does not go to the course coordinator.

Late applications (requests received after the assessment item submission due date) must include evidence of the reasons for the late request, detailing why you were unable to apply for an extension by the due date.

In considering applications for extensions, students may be asked to supply the work they have completed to date on the assessment piece. This is to establish what efforts have already been made to complete the assessment, and whether the proposed work plan is feasible.

Late submissions of extension requests in your final semester of study could delay your graduation by up to one semester.

Work can NOT be accepted if it is more than one week (7 calendar days) late without prior approval.

Late submission

Not applicable

Assessment 2: Topical essay - choose a title. 2400 words max

Mode
Written
Category
Essay/ Critique
Weight
35%
Due date

26/08/2024 2:00 pm

Other conditions
Student specific.

See the conditions definitions

Task description

Aim; the aim of this essay is to demonstrate your understanding of the key management concepts introduced in the first part of this course. Your essay is of 2400 words including references. The word count can be 10% over or under this total. In this essay you will discuss the case for museum management using learning from the workshops in the course to date. The format and style is essay. Your essay should have an introduction and a conclusion.

Choose ONE of the following topics:

Discuss and evaluate some of the different kinds of organisation structures museums have today

Use 2 or 3 case studies to support your arguments.


Describe and assess ways of leading change in the management of museum.

Use 2 or 3 case studies to support your arguments.


Discuss the role that fund raising plays in museum management.

Use 2 or 3 case studies to support your arguments.

Marking criteria and/or marking rubrics are available in the ‘Assessment’ folder in Blackboard for this course.

AI Use: This assessment task evaluates student’s abilities, skills and knowledge without the aid of Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

You must submit your assignment electronically by the due time, on the due date.

Your assignment must be submitted via Turnitin on blackboard. To submit your assignment electronically log in to https://learn.uq.edu.au/ultra with your UQ username and password, then click on Course Code>>Assessment>>Assignments, and use the appropriate assignment submission link for each piece of assessment. No e-mailed submissions of assessments will be accepted.

Turnitin links will be configured to permit early submission of assessment items. Students will have the opportunity to submit draft assignments to Turnitin prior to submission of the final assignment in order to review similarity index content and to improve academic writing practice in accordance with UQ Academic Integrity policies.

By uploading your assignment via Turnitin, you are certifying that the work you submit is your own work except where correctly attributed to another source. Do not submit your assignment if it contains any work that is not your own. Please note that on the preview page, your assignment will be shown without formatting. Your assignment will retain formatting and your course coordinator/tutor will be able to see formatted assignments. Once you have submitted your assignment you are able to go back and view your submission with the correct formatting.

You are required to retain proof of submission of your assessment. Your Digital Receipt is available for download from your Assignment Dashboard. If you cannot see your submission and download your digital receipt, your assessment has not been successfully submitted; please submit again. If you are unable to submit your assignment by the due date, you will need to apply for an extension through your student portal on my.UQ.

If you are experiencing technical difficulties with Blackboard, please contact the ITS team via AskUs.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

An extension request without penalty will only be considered under exceptional circumstances as outlined on my.UQ. You must submit the extension request as soon as it becomes evident that an extension is needed, but no later than the assessment item submission due date.

A request for an extension to an assessment due date must be accompanied by supporting documentation corroborating the reason for the request. The student submitting the request is fully responsible for all supporting documentation that is provided with the request and should ensure all documents are authentic.

Extensions on the basis of an approved Student Access Plan (SAP) or an Extension Verification Letter (EVL) can be approved for a maximum period of 7 calendar days. Extensions exceeding this duration or subsequent extensions for a piece of assessment will require additional supporting documentation (e.g., a medical certificate or other supporting evidence listed on my.UQ).

When you submit an extension request in the student portal, it is received, read, and actioned by the Social Science Student Administration Team. It does not go to the course coordinator.

Late applications (requests received after the assessment item submission due date) must include evidence of the reasons for the late request, detailing why you were unable to apply for an extension by the due date.

In considering applications for extensions, students may be asked to supply the work they have completed to date on the assessment piece. This is to establish what efforts have already been made to complete the assessment, and whether the proposed work plan is feasible.

Late submissions of extension requests in your final semester of study could delay your graduation by up to one semester.

Work can NOT be accepted if it is more than one week (7 calendar days) late without prior approval.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Assessment 3.Project Report and presentation. 2700 words max

  • Team or group-based
Mode
Oral, Written
Category
Paper/ Report/ Annotation
Weight
45%
Due date

25/10/2024 2:00 pm

Other conditions
Student specific.

See the conditions definitions

Task description

Assignment 3; Report on cultural organisation case study.

Project Scenario

You are hired as a consultant to work on a cultural organisation improvement project. Your task, in groups, is to research your chosen cultural organisation, its history, mission, vision, goals and strategies and identify future opportunities for it. Your group will present your project pitch in the final workshop of the course. Each member of the group must speak for an equal amount of time. Practice runs at presenting are recommended. 20% of your marks for this project are for your personal presentation and contribution as part of the group project and presentation. See marking rubric for details.

Each student will develop a written report which will cover the findings of the group. Feel free to expand or draw out elements of the study that you feel are important. Give the report your personal touch. The assessed work should be written in report form and should include references, methodologies and presentation of data and related material.Remember that in this project you are selling your ideas to the museum's board and management.

Your project report should cover the following themes –

• cultural organisation history, mission, vision, strategic and operational

• An examination of the brand and its implementation.

• An overview of the resources your improvement proposal would require and how these resources might be acquired.

• An assessment of the cultural organisation financial status both before and after your proposal is implemented. What are the key benefits for the Museum if it adopts your proposal?

You can choose any kind of cultural institution as your case study. there will be opportunity in class to discuss your choice with your peers and with the course lecturers.

Marking criteria and/or marking rubrics are available in the ‘Assessment’ folder in Blackboard for this course.

AI Use: This assessment task evaluates student’s abilities, skills and knowledge without the aid of Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

You must submit your assignment electronically by the due time, on the due date.

Your assignment must be submitted via Turnitin on blackboard. To submit your assignment electronically log in to https://learn.uq.edu.au/ultra with your UQ username and password, then click on Course Code>>Assessment>>Assignments, and use the appropriate assignment submission link for each piece of assessment. No e-mailed submissions of assessments will be accepted.

Turnitin links will be configured to permit early submission of assessment items. Students will have the opportunity to submit draft assignments to Turnitin prior to submission of the final assignment in order to review similarity index content and to improve academic writing practice in accordance with UQ Academic Integrity policies.

By uploading your assignment via Turnitin, you are certifying that the work you submit is your own work except where correctly attributed to another source. Do not submit your assignment if it contains any work that is not your own. Please note that on the preview page, your assignment will be shown without formatting. Your assignment will retain formatting and your course coordinator/tutor will be able to see formatted assignments. Once you have submitted your assignment you are able to go back and view your submission with the correct formatting.

You are required to retain proof of submission of your assessment. Your Digital Receipt is available for download from your Assignment Dashboard. If you cannot see your submission and download your digital receipt, your assessment has not been successfully submitted; please submit again. If you are unable to submit your assignment by the due date, you will need to apply for an extension through your student portal on my.UQ.

If you are experiencing technical difficulties with Blackboard, please contact the ITS team via AskUs.

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

An extension request without penalty will only be considered under exceptional circumstances as outlined on my.UQ. You must submit the extension request as soon as it becomes evident that an extension is needed, but no later than the assessment item submission due date.

A request for an extension to an assessment due date must be accompanied by supporting documentation corroborating the reason for the request. The student submitting the request is fully responsible for all supporting documentation that is provided with the request and should ensure all documents are authentic.

Extensions on the basis of an approved Student Access Plan (SAP) or an Extension Verification Letter (EVL) can be approved for a maximum period of 7 calendar days. Extensions exceeding this duration or subsequent extensions for a piece of assessment will require additional supporting documentation (e.g., a medical certificate or other supporting evidence listed on my.UQ).

When you submit an extension request in the student portal, it is received, read, and actioned by the Social Science Student Administration Team. It does not go to the course coordinator.

Late applications (requests received after the assessment item submission due date) must include evidence of the reasons for the late request, detailing why you were unable to apply for an extension by the due date.

In considering applications for extensions, students may be asked to supply the work they have completed to date on the assessment piece. This is to establish what efforts have already been made to complete the assessment, and whether the proposed work plan is feasible.

Late submissions of extension requests in your final semester of study could delay your graduation by up to one semester.

Work can NOT be accepted if it is more than one week (7 calendar days) late without prior approval.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 1 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 44

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 45 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Supplementary assessment

Supplementary assessment is available for this course.

Additional assessment information

Academic Integrity: All students must complete the Academic Integrity Modules https://www.uq.edu.au/integrity/

UQ Assignment Writing Guide: Steps for writing assignments - my.UQ - University of Queensland

Release of Marks: The marks and feedback for assessments will be released to students in a timely manner, prior to the due date of the next assessment piece for the course. This is with the exception of the final piece of assessment. The marks and feedback for the final assessment item will only be made available to the student on the Finalisation of Grades date at the end of semester.

Assessment Re-mark: For information on requesting an assessment re-mark, please view the following page on my.UQ: https://my.uq.edu.au/querying-result

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Library resources are available on the UQ Library website.

Additional learning resources information

The Library offers a flexibly delivered information research skills course called RAPID for postgraduate students. For more information please see www.library.uq.edu.au/training/rapid

Helen Cooke is the course librarian.ᅠ

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1

(22 Jul - 28 Jul)

Seminar

Introduction to Cultural Management and Arts Leadership

Course orientation lecture. This session will outline the objectives of the Cultural Management Course. Students will learn about the course format and expectations, together with an overview of the guidelines for assessment.

Introductory lecture on the complexity of cultural orgainsations.

Week 2

(29 Jul - 04 Aug)

Workshop

Museum Marketing, fund raising and PR

This workshop will discuss the important role that marketing, fund raising and PR ( Public Relations) plays in a contemporary museum. It will demonstrate the power of brand. Guest speaker Cathy DeSilva

Week 3

(05 Aug - 11 Aug)

Workshop

Leading Change

This workshop will explore museum leadership and the role of the Director in managing change. We will discuss the need for museums and other cultural organisations to be in a constant state of change in order to remain relevant to a world where the rate of change is accelerating and was forced further by the covid pandemic. QAGOMA visit. Simon Elliott, Deputy Director QAGOMA.

Week 4

(12 Aug - 18 Aug)

Workshop

Defining the business of a museum

Defining the business of a cultural organisation. This workshop will focus on how vision, mission, values and brand can reset an organisation's compass. Guest speakers Simon Farley manager of the UQ Fryer Library

Week 5

(19 Aug - 25 Aug)

Workshop

Museums as organisations

This workshop will examine the museum as an organisation and the management of its human resources, finances and stakeholders. We will explore the role of the Board and museum governance. Students will hear from Queensland Museum Network CEO Jim Thompson

Week 6

(26 Aug - 01 Sep)

Workshop

Policy and Creativity in Arts Management

In this workshop we explore new national and state arts policies and what is meant by the now standard terms, 'creativity' and 'innovation,' and how, or if, they influence Arts sector management.

Guest speaker Penelope Benton Executive Director of NAVA

Week 7

(02 Sep - 08 Sep)

Workshop

Independent study- project research

Week 8

(09 Sep - 15 Sep)

Workshop

Partnerships

This workshop will examine the changing dynamics between a museum, or arts organisation, its audience, communities and other stakeholders. QLD memory at SLQLD.

Week 9

(16 Sep - 22 Sep)

Workshop

Equity, diverse and sector leadership

In this workshop we explore equity and diversity in cultural sector leadership. Will change in leadership change the sector and if so how?

Mid Sem break

(23 Sep - 29 Sep)

No student involvement (Breaks, information)

Mid-semester break

Week 10

(30 Sep - 06 Oct)

Lecture

Managing volunteers

Many arts sector institutions are run by or largely staffed by, unpaid volunteer staff. In this workshop we explore management and leadership strategies for these scenarios. 

Week 11

(07 Oct - 13 Oct)

Team Based Learning

Your project development

This week we will have a check in workshop on your group work with a chance to gain feedback from your peers and the course convenor

Week 12

(14 Oct - 20 Oct)

Workshop

Tutorials and working on projects

This week is a chance to work on your group projects and request individual tutorials in preparation for the final presentation and hand-in

Week 13

(21 Oct - 27 Oct)

Workshop

Presentations of Group Projects

Class group presentations of final assessment. There will be a choice of presenting via zoom or in a UQ lecture theatre.

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.