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Course profile

Public Health Advocacy (PUBH7049)

Study period
Sem 1 2025
Location
External
Attendance mode
Online

Course overview

Study period
Semester 1, 2025 (24/02/2025 - 21/06/2025)
Study level
Postgraduate Coursework
Location
External
Attendance mode
Online
Units
2
Administrative campus
Herston
Coordinating unit
Public Health School

Advocacy is essential for transforming public health research into policy and practice. This course will prepare students to understand how advocacy can influence the public health policymaking process. Students will learn key skills such as coalition-building, community engagement, and effective communication with politicians, policymakers, the public, and the media. Through hands-on experience with live public health issues, students will gain practical skills for influencing policy at various levels of government. They will also explore the political nature of policymaking and the hidden forces behind it, equipping them to be effective advocates in real-world settings.


Course contact

Course staff

Lecturer

Associate Professor Katherine Cullerton

Timetable

Additional timetable information

Workshops will be held on Friday 10am - 12.30pm in room 418 (In Person mode).

Aims and outcomes

  1. In-depth understanding of all aspects of advocacy;
  2. Engages with live problems for our partners; and
  3. Skills focussed


Learning outcomes

After successfully completing this course you should be able to:

LO1.

Understand the political structures and decision-making contests which shape the health of our society in Australia and opportunities for health advocacy within this

LO2.

Understand how all forms of the media can influence and be utilised for public health advocacy. 

LO3.

Develop an implementation plan for advocacy campaigns designed to influence a particular decision-making process, including goals, strategies, audience, key stakeholders and evaluation processes. 

LO4.

Apply and justify appropriate communication platforms and methods, balancing consistency of purpose with tailored delivery to different audiences.  

Assessment

Assessment summary

Category Assessment task Weight Due date
Paper/ Report/ Annotation Media Analysis 35%

1/04/2025 2:00 pm

Paper/ Report/ Annotation Advocacy Campaign Plan 45%

12/05/2025 2:00 pm

Role play/ Simulation Mock Senate Hearing
  • Online
20%

26/05/2025 -

Assessment details

Media Analysis

Mode
Written
Category
Paper/ Report/ Annotation
Weight
35%
Due date

1/04/2025 2:00 pm

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

Please see 10. Policies & Guidelines

Late submission

Please see 10. Policies & Guidelines

Advocacy Campaign Plan

Mode
Written
Category
Paper/ Report/ Annotation
Weight
45%
Due date

12/05/2025 2:00 pm

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

Please see 10. Policies & Guidelines

Late submission

Please see 10. Policies & Guidelines

Mock Senate Hearing

  • Online
Mode
Oral
Category
Role play/ Simulation
Weight
20%
Due date

26/05/2025 -

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

Please see 10. Policies & Guidelines

Late submission

Please see 10. Policies & Guidelines

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Description
1 (Low Fail)

Absence of evidence of achievement of course learning outcomes.

Course grade description: typically 9 - 19%

2 (Fail)

Minimal evidence of achievement of course learning outcomes.

Course grade description: typically 20 - 44%

3 (Marginal Fail)

Demonstrated evidence of developing achievement of course learning outcomes

Course grade description: typically 45 - 49%

4 (Pass)

Demonstrated evidence of functional achievement of course learning outcomes.

Course grade description: typically 50 - 64%

5 (Credit)

Demonstrated evidence of proficient achievement of course learning outcomes.

Course grade description: typically 65 - 74%

6 (Distinction)

Demonstrated evidence of advanced achievement of course learning outcomes.

Course grade description: typically 75 - 84%

7 (High Distinction)

Demonstrated evidence of exceptional achievement of course learning outcomes.

Course grade description: typically 85 - 100%

Supplementary assessment

Supplementary assessment is available for this course.

Additional assessment information

The final grade awarded will be based on the results of the supplementary assessment only, and a passing grade will be awarded if, and only if, the student receives at least 50% of the marks on the supplementary assessment. 

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Library resources are available on the UQ Library website.

Additional learning resources information

Details of required readings and study activities will be made available on Blackboard each week.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1

(24 Feb - 02 Mar)

Workshop

Introduction to public health advocacy

Learning outcomes: L01

Week 2

(03 Mar - 09 Mar)

Workshop

Understanding policy, politics and power

Learning outcomes: L01

Week 3

(10 Mar - 16 Mar)

Workshop

Problems, solutions and the media

Week 4

(17 Mar - 23 Mar)

Workshop

Key stakeholders and power mapping

Week 5

(24 Mar - 30 Mar)

Workshop

Choosing an advocacy strategy

Week 6

(31 Mar - 06 Apr)

Workshop

Persuasive communication - frames, biases, images

Week 7

(07 Apr - 13 Apr)

Workshop

Persuasive communication - media (traditional and digital)

Week 8

(14 Apr - 20 Apr)

No student involvement (Breaks, information)

Public holiday

Week 9

(28 Apr - 04 May)

Workshop

Engaging with politicians and bureaucrats

Week 10

(05 May - 11 May)

Workshop

Advocacy monitoring and evaluation

Week 11

(12 May - 18 May)

Workshop

Hearings, inquiries, submissions and briefs

Week 12

(19 May - 25 May)

Workshop

Ethics of advocacy + wrap up

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.

Course guidelines

School of Public Health (SPH) Guidelines for late submission of progressive assessment - Preamble

To apply for an extension to the due date for a piece of progressive assessment (eg assignments, oral presentations and computer-based assignments) students should complete the online request at  https://my.uq.edu.au/information-and-services/manage-my-program/exams-and-assessment/applying-assessment-extension?p=2#2  

Information regarding deferral of in-semester exams and end-of-semester exams is available from https://my.uq.edu.au/information-and-services/manage-my-program/exams-and-assessment/deferring-exam 

If requesting an extension on medical grounds, a medical certificate must be provided. The extension will be approved for the number of days included in the medical certificate that the student was not fit to study or work, eg if the medical certificate is for 3 days, an extension will be approved for 3 days maximum regardless of the student's request.  

If requesting an extension using a Student Access Plan (SAP) as evidence, a maximum of 7-day extension will be approved in the first instance. Updated medical documentation, as well as a copy of the SAP, is required if requesting an extension for more than 7 days. 

The maximum time for an in-semester extension is four weeks.  

The following SPH guidelines are consistent with the UQ policy. However, the SPH Guidelines contain specific rules and interpretations for SPH courses, and requests for extension and penalties for late submissions will be judged according to the guidelines outlined in this document. You should read both the information in your my.UQ at the following link: https://my.uq.edu.au/information-and-services/manage-my-program/exams-and-assessment/applying-assessment-extension and the SPH guidelines (below) before submitting a request for an extension. The SPH Guidelines apply to all courses offered by the School of Public Health unless the Course Profile explicitly states otherwise.

 

SPH Guidelines for late submission of progressive assessment

Initial extension for an individual item of assessment – the SPH Teaching & Assessment Support Team and/or the Course Coordinator decides.

This could be for medical or compassionate reasons, or if, in the opinion of the Course Coordinator, there are exceptional circumstances.

Acceptable and unacceptable reasons for an extension are listed at the following link, along with the required evidence to be provided:  https://my.uq.edu.au/information-and-services/manage-my-program/exams-and-assessment/applying-assessment-extension?p=1#1

All requests should be lodged at least 24 hours prior to the due date for the assessment.

If applying for an extension after the due date and time of the assessment item, your request may not be approved. An explanation as to why your request was not submitted prior must be included.       

If approved, a new due date will be set. This would generally be no later than 7 days after the original due date, however this can be modified to take account of the circumstances of the request and the time that would have been lost from studies.

If the new due date is past the date for submission of end-of-semester results, the student will receive an INC (incomplete) result.

Second and all subsequent extensions for an individual item of assessment – the SPH Teaching & Assessment Support Team and/or the Program Director together with the Course Coordinator decides.

This would only be approved for exceptional circumstance with supporting documentation.

  • Online requests must be made at least 24 hours prior to the due date from the first extension.
  • The SPH Teaching & Assessment Support Team and/or the Course Coordinator will consult with the Program Director, who will make the final decision.
  • If approved, the new due date would generally be no later than 7 days after the first extension due date.
  • The Program Director should consider if remedial or other support should be offered to the student.
  • The Program Director should provide a report on these matters as needed at SPH Examiners’ Meetings.

Please Note: In order to support course progression, extensions that total more than 14 calendar days from the original due date of an assessment item will only be approved in very exceptional circumstances. These requests are assessed and approved or denied on a case-by-case basis. 

If you have been ill or unable to attend class for more than 14 days, we advise you to carefully consider whether you are capable of successfully completing your courses this semester. You might be eligible to withdraw without academic penalty.

 

Penalty for late submission

Submission of assignments, practical reports, workbooks, and other types of written assessments after the due date specified in the Course Profile will receive a penalty.

The penalty will be a deduction of 10% RELATIVE PERCENTAGE per day (24 hour period or part thereof, including weekends and public holidays) or for work graded on a 1-7 scale, a deduction of one grade per day, e.g. If the original mark is 73%, then 10% relative percentage is 10% of this value, ie 7.3%, The final mark for this assessment item after applying the penalty for 1 day late submission would be 73 -7.3 = 65.7% The same outcome is achieved by multiplying the original score by .9; ie 73 x .9 = 65.7%

The penalty for multiple days late is the relative percentage multiplied by the number of days late. 

A submission that is not made within 10 days of the due date will receive a mark of 0% for that assessment item.

Where a student has sought more than one extension, the due date for calculating the penalty will be the due date for the most recently approved extension.

Submission of Medical Certificates

Students are responsible for ensuring that any medical documentation they submit is authentic and signed by a registered medical practitioner. Such practitioners can be identified via the AHPRA website. Also note that:

  • Not all online medical services are staffed by registered practitioners
  • If the registration status of the practitioner cannot be verified, then an alternative practitioner should be sought
  • Students will be held fully responsible for all documentation they submit, even if done so in ignorance of the practitioner's registration status

Medical documentation may be subjected to an audit by the University.

 

SPH Assessment Guidelines

The School of Public Health assessment tasks have been designed to be challenging, authentic and complex. While students may us AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference AI use may constitute student misconduct under the Student Code of Conduct.

To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI tools.