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Course profile

Commerce Honours Seminar (RBUS6911)

Study period
Sem 2 2024
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2024 (22/07/2024 - 18/11/2024)
Study level
Undergraduate
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Chemistry & Molec Biosciences

This course introduces Biotechnology Honours Students to a framework called The Commercialization Tourbillon that can be used to assess the future and potential commercialisation feasibility of their research.

An important aspect of biotechnology is understanding the process of how bio-based discoveries are brought to market. This course focuses on the production of knowledge, goods, and services aspect of biotechnology, specifically the commercialisation of research. In this applied, interactive course Biotechnology Honours students will be introduced to the 12-steps of the Commercialization Tourbillon framework and apply it to assess the commercialisation feasibility of a potential biotechnology product, process, or service, including the underpinning intellectual property, its value, market opportunity, pathways to market, financial viability, and future horizons, that could emanate from a research project, preferably their honours research project.



Course requirements

Assumed background

Students have completed Part A of their Bachelor of Biotechnology (Honours) program, or a Bachelor of Biotechnology (or equivalent).

Prerequisites

You'll need to complete the following courses before enrolling in this one:

Permission from Head of School

Restrictions

BCom(Hons), BBiotech(Hons)
Quota: Minimum of 10 enrolments

Course contact

Course staff

Lecturer

Dr Lisette Pregelj

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Check your online timetable regularly.

Aims and outcomes

The course aims to provide students with an understanding of how to assess the commercialisation feasibility of a potential biotechnology product using the 12-step Commercialization Tourbillon framework. Students will lean about each step in the framework and apply it to an early stage research project to identify potential products and develop an understanding of how, or even if, this product could be or should be developed and commercialised. Included in this is developing an appreciation for commercial and non-commercial value that research and biotechnology products could provide.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Understand and apply the concept of intellectual property and the need for its protection and management, including commercialisation.

LO2.

Analyse and evaluate the need to build a strategy for protecting and exploiting IP, which leads to a commercially or non-commercially focussed outcome.

LO3.

Apply, analyse and evaluate the basic principles and alternative steps of taking commercial and non-commercial research to their audience.

LO4.

Create paths to commercialisation based upon decision making regarding IP profiles, portfolios and business objectives.

LO5.

Communicate the strategic paths to commercialisation based upon decision making regarding IP profiles, portfolios and business objectives, including alternative steps of taking commercial and non-commercial research to their audience.

Assessment

Assessment summary

Category Assessment task Weight Due date
Paper/ Report/ Annotation, Project Product Proposal
  • Hurdle
15%

20/08/2024 2:00 pm

Presentation Presentation
  • Hurdle
  • Identity Verified
  • In-person
25%

Slides due on blackboard 30/09/2024 2:00 pm

Presentations will occur during week 10 30/09/2024

Paper/ Report/ Annotation Commercialisation Feasibility Analysis
  • Hurdle
60%

17/10/2024 2:00 pm

A hurdle is an assessment requirement that must be satisfied in order to receive a specific grade for the course. Check the assessment details for more information about hurdle requirements.

Assessment details

Product Proposal

  • Hurdle
Mode
Written
Category
Paper/ Report/ Annotation, Project
Weight
15%
Due date

20/08/2024 2:00 pm

Learning outcomes
L01, L02

Task description

In this piece of assessment you will introduce and propose a potential biotechnology product, process or service that you will focus on in your Commercialisation Feasibility Analysis and Presentation. Detailed instructions on how to complete this task are provided on Blackboard.


Use of Artificial Intelligence (AI)

This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.

Hurdle requirements

See ADDITIONAL COURSE GRADING INFORMATION for the hurdle/s relating to this assessment item.

Submission guidelines

Submit your Product Proposal through the course Turnitin submission point in Blackboard. Before submitting your assessment item to Turnitin please name your file in the following way. FAMILY NAME_GivenName_StudentID_CourseCode_AssignmentName For example: Bob Smith (ID: 54329876) would name his ABCD1234 essay 1 in the following way. SMITH_Bob_54329876_ABCD1234_Essay1

Deferral or extension

You may be able to apply for an extension.

Applications for Extensions

Information on applying for an extension can be found here: my.UQ Applying for an extension.

Extension applications must be received by the assessment due date and time.

A maximum of two applications may be submitted for any one assessment item, unless exceptional circumstances can be demonstrated. If you are unable to provide approved documentation to support your application by the due date and time, you must still submit your application by the deadline but with an attached Word document that outlines why you cannot provide the approved documentation by the deadline. You will then need to acquire and upload the approved documentation to your request within 24 hours. Please note: When an extension request has been submitted and is pending, students are expected to continue to work on the assessment item, with the aim of submitting by the requested due date and time.

Prolonged Absence

If you have been ill or unable to attend class for more than 14 days, we advise you to carefully consider whether you are capable of successfully completing your courses this semester.

Extensions with Student Access Plans (SAP)

For extensions up to 7 days, your SAP is all that is required as documentation to support your application. However, extension requests longer than 7 days (for any one assessment item) will require the submission of additional supporting documentation e.g. a medical certificate.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

You are required to submit assessable items on time. If you fail to meet the submission deadline for any assessment item, then 10% of the maximum possible mark for the assessment item (assessment ‘marked from’ value) will be deducted as a late penalty for every day (or part day) late after the due date. For example, if you submit your assignment 1 hour late, you will be penalised 10%; if your assignment is 24.5 hours late, you will be penalised 20% (because it is late by one 24-hour period plus part of another 24-hour period). 10% will be deducted per day for up to 7 calendar days, at which point your submission will receive a mark of zero (0) unless an extension has been approved.

In most instances one or more hurdles will apply to your assessment item so you will need to submit it to fulfil the requirements of the course regardless of how late it is and the mark you are likely to be awarded.

Presentation

  • Hurdle
  • Identity Verified
  • In-person
Mode
Oral
Category
Presentation
Weight
25%
Due date

Slides due on blackboard 30/09/2024 2:00 pm

Presentations will occur during week 10 30/09/2024

Learning outcomes
L01, L02, L03, L04, L05

Task description

Presenting is an important part of research commercialisation. In this assessment item students will presnt their draft commercialsiation feasibilty anlysis and recieve feedback from the course coordinator prior to completing the main Commercialisation Feasiblity Analysis report. Detailed instructions on how to complete this task are provided on Blackboard.

Use of Artificial Intelligence (AI)

This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.

Hurdle requirements

See ADDITIONAL COURSE GRADING INFORMATION for the hurdle/s relating to this assessment item.

Submission guidelines

Submit your slides through the course submission point in Blackboard. Before submitting your assessment item to please name your file in the following way. FAMILY NAME_GivenName_StudentID_CourseCode_AssignmentName For example: Bob Smith (ID: 54329876) would name his ABCD1234 essay 1 in the following way. SMITH_Bob_54329876_ABCD1234_Essay1

Deferral or extension

You may be able to apply for an extension.

Applications for Extensions

Information on applying for an extension can be found here: my.UQ Applying for an extension.

Extension applications must be received by the assessment due date and time.

A maximum of two applications may be submitted for any one assessment item, unless exceptional circumstances can be demonstrated. If you are unable to provide approved documentation to support your application by the due date and time, you must still submit your application by the deadline but with an attached Word document that outlines why you cannot provide the approved documentation by the deadline. You will then need to acquire and upload the approved documentation to your request within 24 hours. Please note: When an extension request has been submitted and is pending, students are expected to continue to work on the assessment item, with the aim of submitting by the requested due date and time.

Prolonged Absence

If you have been ill or unable to attend class for more than 14 days, we advise you to carefully consider whether you are capable of successfully completing your courses this semester.

Extensions with Student Access Plans (SAP)

For extensions up to 7 days, your SAP is all that is required as documentation to support your application. However, extension requests longer than 7 days (for any one assessment item) will require the submission of additional supporting documentation e.g. a medical certificate.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

You are required to submit assessable items on time. If you fail to meet the submission deadline for any assessment item, then 10% of the maximum possible mark for the assessment item (assessment ‘marked from’ value) will be deducted as a late penalty for every day (or part day) late after the due date. For example, if you submit your assignment 1 hour late, you will be penalised 10%; if your assignment is 24.5 hours late, you will be penalised 20% (because it is late by one 24-hour period plus part of another 24-hour period). 10% will be deducted per day for up to 7 calendar days, at which point your submission will receive a mark of zero (0) unless an extension has been approved.

In most instances one or more hurdles will apply to your assessment item so you will need to submit it to fulfil the requirements of the course regardless of how late it is and the mark you are likely to be awarded.

Commercialisation Feasibility Analysis

  • Hurdle
Mode
Written
Category
Paper/ Report/ Annotation
Weight
60%
Due date

17/10/2024 2:00 pm

Learning outcomes
L01, L02, L03, L04, L05

Task description

Your Commercialisation Feasibility Analysis is a complete evaluation of the commercialisation feasibility of a potential biotechnology product, process, or service that could emanate from your honours research. Detailed instructions on how to complete this task are provided on Blackboard.


Use of Artificial Intelligence (AI)

This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct.

Hurdle requirements

See ADDITIONAL COURSE GRADING INFORMATION for the hurdle/s relating to this assessment item.

Submission guidelines

Submit your Commercialisation Feasibility Assessment through the course Turnitin submission point in Blackboard. Before submitting your assessment item to Turnitin please name your file in the following way. FAMILY NAME_GivenName_StudentID_CourseCode_AssignmentName For example: Bob Smith (ID: 54329876) would name his ABCD1234 essay 1 in the following way. SMITH_Bob_54329876_ABCD1234_Essay1

Deferral or extension

You may be able to apply for an extension.

Applications for Extensions

Information on applying for an extension can be found here: my.UQ Applying for an extension.

Extension applications must be received by the assessment due date and time.

A maximum of two applications may be submitted for any one assessment item, unless exceptional circumstances can be demonstrated. If you are unable to provide approved documentation to support your application by the due date and time, you must still submit your application by the deadline but with an attached Word document that outlines why you cannot provide the approved documentation by the deadline. You will then need to acquire and upload the approved documentation to your request within 24 hours. Please note: When an extension request has been submitted and is pending, students are expected to continue to work on the assessment item, with the aim of submitting by the requested due date and time.

Prolonged Absence

If you have been ill or unable to attend class for more than 14 days, we advise you to carefully consider whether you are capable of successfully completing your courses this semester.

Extensions with Student Access Plans (SAP)

For extensions up to 7 days, your SAP is all that is required as documentation to support your application. However, extension requests longer than 7 days (for any one assessment item) will require the submission of additional supporting documentation e.g. a medical certificate.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

You are required to submit assessable items on time. If you fail to meet the submission deadline for any assessment item, then 10% of the maximum possible mark for the assessment item (assessment ‘marked from’ value) will be deducted as a late penalty for every day (or part day) late after the due date. For example, if you submit your assignment 1 hour late, you will be penalised 10%; if your assignment is 24.5 hours late, you will be penalised 20% (because it is late by one 24-hour period plus part of another 24-hour period). 10% will be deducted per day for up to 7 calendar days, at which point your submission will receive a mark of zero (0) unless an extension has been approved.

In most instances one or more hurdles will apply to your assessment item so you will need to submit it to fulfil the requirements of the course regardless of how late it is and the mark you are likely to be awarded.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Description
1 (Low Fail)

Absence of evidence of achievement of course learning outcomes.

Course grade description: Some engagement with the assessment tasks; however no demonstrated evidence of understanding of the concepts in the field of study. The minimum percentage required for this grade is: 0%

2 (Fail)

Minimal evidence of achievement of course learning outcomes.

Course grade description: Inability to apply knowledge and skills. The minimum percentage required for this grade is: 30%

3 (Marginal Fail)

Demonstrated evidence of developing achievement of course learning outcomes

Course grade description: Emerging ability to apply knowledge and skills. The minimum percentage required for this grade is: 40%

4 (Pass)

Demonstrated evidence of functional achievement of course learning outcomes.

Course grade description: Acceptable application of knowledge and skills. The minimum percentage required for this grade is: 50%

5 (Credit)

Demonstrated evidence of proficient achievement of course learning outcomes.

Course grade description: Effective application of knowledge and skills. The minimum percentage required for this grade is: 60%

6 (Distinction)

Demonstrated evidence of advanced achievement of course learning outcomes.

Course grade description: Extensive application of knowledge and skills. The minimum percentage required for this grade is: 70%

7 (High Distinction)

Demonstrated evidence of exceptional achievement of course learning outcomes.

Course grade description: Original, novel and/or creative application of knowledge and skills. The minimum percentage required for this grade is: 80%

Additional course grading information

Assessment Hurdles

In order to pass this course, you must meet ALL of the following requirements (if you do not meet these requirements, the maximum grade you will receive will be a 3):

  1. You must obtain an overall mark of 50% or more; and
  2. You must obtain an overall mark of 40% or more on the Report; and
  3. You must obtain a minimum weighted average mark of 40% across the Proposal and Presentation.

Supplementary assessment

Supplementary assessment is available for this course.

Should you fail a course with a grade of 3, you may be eligible for supplementary assessment. Refer to my.UQ for information on supplementary assessment and how to apply.

Supplementary assessment provides an additional opportunity to demonstrate you have achieved all the required learning outcomes for a course. 

If you apply and are granted supplementary assessment, the type of supplementary assessment set will consider which learning outcome(s) have not been met. 

Supplementary assessment can take any form (such as a written report, oral presentation, examination or other appropriate assessment) and may test specific learning outcomes tailored to the individual student, or all learning outcomes.

To receive a passing grade of 3S4, you must obtain a mark of 50% or more on the supplementary assessment.

Additional assessment information

Assessment Submission

It is the responsibility of the student to ensure the on time, correct and complete submission of all assessment items.

Please ensure you receive and save the submission confirmation for all submitted items, you may be asked to produce this as evidence of your submission.

Turnitin

By submitting work through Turnitin you are deemed to have accepted the following declaration “I certify that this assignment is my own work and has not been submitted, either previously or concurrently, in whole or in part, to this University or any other educational institution, for marking or assessment”.

All students must ensure they receive their Turnitin receipt on submission of any assessments. A valid Turnitin receipt will be the only evidence accepted if one or more of your submissions are missing. Without evidence, the assessment will receive the standard late penalty, or after seven days, will receive zero. In the case of a Blackboard outage, please contact the Course Coordinator as soon as possible to confirm the outage with ITS.

Assessment/Attendance

Please notify your Course Coordinator as soon as you become aware of any issue that may affect your ability to meet the assessment/attendance requirements of the course. The my.UQ website and the Electronic Course Profile (ECP) for your course also provide information about your course requirements, the rules associated with your courses and services offered by the University.

A note for repeating students in this course

Any student who enrols in a course must not be given exemption or partial credit from their previous attempt(s) for any individual piece of assessment. Instead, the student must successfully complete all of the learning activities and assessment items within the study period of enrolment (PPL Assessment - Procedures Section: Assessment integrity).

If the same assessment item is set from one year to the next, repeating students are allowed to submit the same work they submitted in previous attempts at the course. Where possible SCMB recommends that you use the feedback you received in your last attempt to improve parts of the item where you lost marks. Resubmission of an altered or unaltered assessment item by a repeating student (where the same assessment has been set) will not be considered as self-plagiarism.

Important Note

Turnitin is to be used for assignments/laboratory reports to check for plagiarism. Penalties can be severe for plagiarism.

The University has adopted the following definition of plagiarism: Plagiarism is the act of misrepresenting as one's own original work the ideas, interpretations, words or creative works of another either intentionally or unintentionally. These include published and unpublished documents, designs, music, sounds, images, photographs, computer codes and ideas gained through working in a group. These ideas, interpretations, words or works may be found in print and/or electronic media.

Students are encouraged to read the UQ Academic Integrity and Plagiarism policy.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Library resources are available on the UQ Library website.

Additional learning resources information

Learn (Blackboard)
All courses are supported by the UQ Learning Management System, Blackboard Learn, which provides an interactive environment for the students and teachers. This is accessible via PC or Mac or Mobile (Apps) environment.
To log on to Blackboard, go to learn.uq.edu.au.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
Seminar

Introductory Lecture

Learning outcomes: L01, L02, L03, L04, L05

Week 2
Seminar

Steps 1 & 2

Public/Private Goods Matrix & Commercial and Societal Value of biotechnology products, processes, and services.

Learning outcomes: L02, L05

Week 3
Seminar

Steps 3 - 5

The need for Intellectual Property (IP) protection, IP protection mechanisms, IP management considerations.

Learning outcomes: L01, L02, L04

Week 4
Seminar

Steps 6 & 7

Planning development cycles, technology readiness levels, and strategic alliances.

Learning outcomes: L03, L05

Week 5
Seminar

Steps 8 & 9

Understanding and anaysing market opportunities and competitive threats.

Learning outcomes: L05

Week 6
Seminar

Steps 10 - 12

Evaluating strategic pathways, future horizons, and financial viability.

Learning outcomes: L03, L04, L05

Week 7
Seminar

Bringing it all together

Iterating the Tourbillon, communicating and justifying outcomes, and pitching.

Learning outcomes: L01, L02, L03, L04, L05

Multiple weeks

From Week 8 To Week 12

General contact hours

Workshopping the Tourbillon

Students are encouraged to attend these workshop sessions, bringing their laptops or other devices, to build the required evidence base for their major assessment items.

Learning outcomes: L01, L02, L03, L04, L05

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.