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Course profile

Digital Discourse and Social Media (SLAT3030)

Study period
Sem 2 2024
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2024 (22/07/2024 - 18/11/2024)
Study level
Undergraduate
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Languages & Cultures School

Social interaction in online spaces and with digital technologies is at the core of today’s daily life. This course aims to explore in detail the key components of digital discourse, primarily focussing on conversations on social media, and provide students with the tools to analyse social interaction in those contexts. The data analysed in the course will come from various naturally-occurring conversations on social media as well as from human-computer interactions. The topics covered in the course will be indicative of the main discourses that are prevalent in digital and online settings.

Course requirements

Assumed background

This is a level 3 course, which means that students should have already completed at least 16 units of level 1 and level 2 courses.ᅠ

While the course does not require you to have any prior knowledge in linguistics or pragmatics, recommended pre-requisites are COMU1002 and COMU2040 or any other courses on linguistics and language use.

Prerequisites

You'll need to complete the following courses before enrolling in this one:

16 units of study

Recommended prerequisites

We recommend completing the following courses before enrolling in this one:

COMU1002, COMU2040 or other relevant courses (please contact the course coordinator)

Course staff

Course coordinator

Lecturer

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Public holidays:

Alternative arrangements for affected students will be announced through the Blackboard site.

Class allocation:

In order to optimise the student experience, it may be necessary to reallocate students to a different class from their first choice. Before this happens, every effort will be made to enable students to voluntarily change into an alternative class that is suitable.

Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email hass.mytimetable@uq.edu.au from your UQ student email account with the following details:

·       Full name,

·       Student ID, and

·       the Course Code

Additional information and support can be found here.

Aims and outcomes

This course aims to introduce students to the pragmatics of digital interaction andᅠprovide them with the tools to analyse social interaction in those contexts. We willᅠexplore in detail the key components of digital discourse with the primary focus will beᅠon conversations in online settings and social media.ᅠ

Learning outcomes

After successfully completing this course you should be able to:

LO1.

Identify the features of digital interactions

LO2.

Explain how conversations are constructed in digital discourse

LO3.

Effectively apply theoretical concepts to the data analysis

LO4.

Carry out a small-scale project on online discourse

LO5.

Critically examine academic literature on the course content

Assessment

Assessment summary

Category Assessment task Weight Due date
Participation/ Student contribution Reading discussion engagement
  • Identity Verified
  • In-person
10%

2/08/2024 - 4/10/2024

Paper/ Report/ Annotation Critical Analysis
  • Online
45% (15% per analysis)

20/08/2024 5:00 pm

3/09/2024 5:00 pm

17/09/2024 5:00 pm

8/10/2024 5:00 pm

Presentation, Project Project Part A: Presentation
  • In-person
15%

14/10/2024 - 25/10/2024

Project Project Part B: Written submission
  • Online
30%

6/11/2024 5:00 pm

Assessment details

Reading discussion engagement

  • Identity Verified
  • In-person
Mode
Oral, Written
Category
Participation/ Student contribution
Weight
10%
Due date

2/08/2024 - 4/10/2024

Learning outcomes
L05

Task description

In the seminars in Weeks 2-10, students will be engaging with the weekly readings in group and individual discussions.

It will be done via a live document and the discussion of the answers provided.

Marking:

There will be 9 opportunities for weekly engagement (1% per week), best 7 out of 9 will count towards the final mark.

Engagement will be assessed through the contribution to the online document and discussion afterwards.

Each engagement will be marked as follows: 

1 mark - Student shows the excellent engagement with and understanding of the readings

0.5 marks - Student shows some engagement with and understanding of the readings

0 marks - Student does not engage and, thus, shows no to very limited engagement with and understanding of the readings

Generative AI & MT Statement

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You cannot defer or apply for an extension for this assessment.

This assessment task is designed to assess students’ active participation in class (group) discussions and engagement with weekly readings, which is difficult to recreate outside the classroom environment. Each class includes specific activities that allow teaching team to track students’ participation and engagement to fulfil marking criteria outlined above. These activities are made available to students regardless of their presence in class (via Blackboard course site). Furthermore, there will be 9 opportunities for weekly engagement (1% per week), best 7 out of 9 will count towards the final mark.

Critical Analysis

  • Online
Mode
Oral, Written
Category
Paper/ Report/ Annotation
Weight
45% (15% per analysis)
Due date

20/08/2024 5:00 pm

3/09/2024 5:00 pm

17/09/2024 5:00 pm

8/10/2024 5:00 pm

Learning outcomes
L01, L02, L03

Task description

You will need to analyse various datasets as relevant to the course content.

Your best 3 analyses out of 4 will count towards the final mark.

Length: 500 words (excluding references) for written analyses; 5-7 min. for oral analyses

In the Weeks 2, 5, 7 and 9, you will have access to the interactional data in the Assessment folder on Blackboard that you will need to analyse in terms of what is covered in the weeks that correspond to the analysis:

 Critical Analysis 1: Weeks 2, 3 & 4 - written submission

Critical Analysis 2: Weeks 5 & 6 - video submission

Critical Analysis 3: Weeks 7 & 8 - written submission

Critical Analysis 4: Weeks 9 & 10 - video submission

 In your analysis, you will need to

  • identify linguistic and discourse features in the data relevant to the weeks indicated in the task;
  • explain those features and what happens in the data in terms of the relevant course concepts;
  • support your analysis with the relevant readings from the course (from the reading list, plus any relevant readings covered in lecture and seminar; 4-6 references). Do not use outside-the-course additional readings.

Generative AI & MT Statement

This assessment task evaluates students' abilities, skills and knowledge without the aid of Artificial Intelligence (Al) or Machine Translation (MT). Students are advised that the use of Al technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

TurnItIn or Blackboard

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 14 days. Extensions are given in multiples of 24 hours.

To provide timely feedback, including each analysis discussion in class, prior to the following Critical Analyses in a sequence, the maximum extension length is 14 days.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Project Part A: Presentation

  • In-person
Mode
Activity/ Performance
Category
Presentation, Project
Weight
15%
Due date

14/10/2024 - 25/10/2024

Learning outcomes
L02, L04, L05

Task description

Project consists of 2 parts:

1) Presentation (Week 12/13) - 15%; and

2) Written submission (Week 15) - 30%.

Timeline:

  • Weeks 3-8: data search and relevant concept identification;
  • Weeks 3-8: data approval;
  • Weeks 9-11: consultations for the concept confirmation;
  • Weeks 12/13: Presentations;
  • Week 15: Written submission.

Data:

You will need to find a dataset that they would like to analyse. The data needs to be naturally-occurring interactions of digital discourse, including but not limited to such contexts as:

  • emails;
  • chats (e.g. Messenger, WhatsApp, WeChat, Tinder, Bumble, service bot);
  • forums and discussion boards;
  • social media (e.g. Facebook, Twitter);
  • YouTube (videos and comments);
  • Human-computer interaction (e.g. Alexa, Siri, GPS).

! You cannot analyse your own interactions, unless they occurred before taking the course.

Once your dataset has been approved, you will need to:

  • explore it in detail numerous times and identify the concept that is most salient in the data;
  • choose 2 sample extracts for your analysis (if you are using video/audio data, you will need to transcribe it);
  • analyse the selected extracts in light of your chosen concept.

 IMPORTANT: Start looking for the data early in the semester! 

Presentation (15%)

Due: Week 12/13

Length: 10 minutes

In your presentation, you will need to:

  • explain what your concept is (support your claims with peer-reviewed publications, including from the course reading list);
  • introduce your data (whom you have recorded);
  • show a sample data and present a short sample analysis of 1 of your chosen extracts.

You must submit your presentation pdf file before your presentation starts.

Generative AI & MT Statement

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Project Part B: Written submission

  • Online
Mode
Written
Category
Project
Weight
30%
Due date

6/11/2024 5:00 pm

Learning outcomes
L02, L04, L05

Task description

Project consists of 2 parts:

1) Presentation (Week 12/13) - 15%;

2) Written submission (Week 15) - 30%.

Timeline:

  • Weeks 3-8: data search and relevant concept identification;
  • Weeks 3-8: data approval;
  • Weeks 9-11: consultations for the concept confirmation;
  • Week 12: Presentations;
  • Week 15: Written submission.

Data:

You will need to find a dataset that they would like to analyse. The data needs to be naturally-occurring interactions of digital discourse, including but not limited to such contexts as:

  • emails;
  • chats (e.g. Messenger, WhatsApp, WeChat, Tinder, Bumble, service bot);
  • forums and discussion boards;
  • social media (e.g. Facebook, Twitter);
  • YouTube (videos and comments);
  • Human-computer interaction (e.g. Alexa, Siri, GPS).

! You cannot analyse your own interactions, unless they occurred before taking the course.

Once your dataset has been approved, you will need to:

  • explore it in detail numerous times and identify the concept that is most salient in the data;
  • choose 2 sample extracts for your analysis (if you are using video/audio data, you will need to transcribe it);
  • analyse the selected extracts in light of your chosen concept.

IMPORTANT: Start looking for the data early in the semester! 

Interaction Project - written submission (30%)

Due: First week after the revision week

Length: 1800-2000 words (excluding extracts and references)

Your written submission must include the following sections and at least 10 references (for more information, see the template on Blackboard):

  • Introduction (explanation of why it is important to research pragmatic phenomena of digital discourse - provide examples from empirical studies);
  • Literature review (research done in relation to the identified concept + aims of this project);
  • Data description (source, participants, context, etc.);
  • Analysis & discussion (here you need to focus on 1 concept from the course that became visible in the recorded interaction): provide in-depth analyses of 2 extracts.
  • Conclusion (present a summary of your research project).

Generative AI & MT Statement

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Submission guidelines

TurnItIn

Deferral or extension

You may be able to apply for an extension.

The maximum extension allowed is 28 days. Extensions are given in multiples of 24 hours.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 24

Absence of evidence of achievement of course learning outcomes.

Course grade description: Does not show understanding of interactional and pragmatics features in digital discourse

2 (Fail) 25 - 44

Minimal evidence of achievement of course learning outcomes.

Course grade description: Shows minimal understanding of interactional and pragmatics features in digital discourse

3 (Marginal Fail) 45 - 49

Demonstrated evidence of developing achievement of course learning outcomes

Course grade description: Shows limited understanding of interactional and pragmatics features in digital discourse

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

Course grade description: Shows functional understanding of interactional and pragmatics features in digital discourse

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

Course grade description: Shows proficient understanding of interactional and pragmatics features in digital discourse

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

Course grade description: Shows advanced understanding of interactional and pragmatics features in digital discourse

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Course grade description: Shows exceptional understanding of interactional and pragmatics features in digital discourse

Additional course grading information

Marking criteria and/or marking rubrics are available in the ‘Assessment’ folder in Blackboard for this course. 

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Multiple weeks

From Week 1 To Week 13
(22 Jul - 27 Oct)

Lecture

Lecture

Learning outcomes: L01, L03

General contact hours

Contact

Learning outcomes: L01, L02, L03, L05

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.