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Course profile

Tourism, Hospitality & Event Industries (TOUR7020)

Study period
Sem 2 2024
Location
St Lucia
Attendance mode
In Person

Course overview

Study period
Semester 2, 2024 (22/07/2024 - 18/11/2024)
Study level
Postgraduate Coursework
Location
St Lucia
Attendance mode
In Person
Units
2
Administrative campus
St Lucia
Coordinating unit
Business School

This course introduces students to the characteristics, relationships, dynamics and complexity of the international tourism, hospitality and event industries. The course covers key topics such as definitions and concepts of tourism, hospitality and events; the nature and size of the tourism, hospitality and event industries; economic characteristics and employment outcomes; demand and supply aspects including the role of intermediaries, tourism operators, accommodation, food and beverage and events; and current trends and impacts. This course also enhances student employability by building critical thinking and academic writing skills.

This foundation course provides commencing postgraduate coursework students with the requisite knowledge of the tourism, hospitality and events industries to enable further postgraduate coursework studies within this area. Students are challenged throughout the course toᅠunderstand the complexity of the tourism, hospitality and events industries and theᅠeconomic,ᅠsocial, cultural and environmental implications of tourist activity using international and Australian examples.

Course requirements

Assumed background

There is no assumed background for this course. As TOUR7020 is a foundation course for the postgraduate coursework programs in tourism, hospitality and events, it is designed to provide an overview of concepts and theories for those students who do not have any background in this area. For those students whoᅠhave previously studied tourism, hospitality or events, TOUR7020 provides a 'refresher' of the key concepts. Additionally, the courseᅠintroduces students to the standards and expectations of postgraduate coursework study at The University of Queensland and helps students develop the requisite academic writing and research skills.

Incompatible

You can't enrol in this course if you've already completed the following:

TOUR7003

Restrictions

Students in the MTHEM(#24) program are not permitted to enrol in this course.

Course contact

Course coordinator

Dr Lee Slaughter

If you have any questions about TOUR7020 please email Lee. If your question can not be answered via email then we will organise a time to meet.

Course staff

Lecturer

Facilitator

Timetable

The timetable for this course is available on the UQ Public Timetable.

Additional timetable information

Note:ᅠIt is the student's responsibility to attend classes and consult designated notice boards and websites for correct and up-to-date information regarding the course, including examination times. Relying on fellow students to pass on information may result in incorrect information for which the University will not be held responsible.

Timetables are available on theᅠUQ Public Timetable.

Please note: Teaching staff doᅠnotᅠhave access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you emailᅠbusiness.mytimetable@uq.edu.auᅠfrom your UQ student email account with the following details:

  • Full name,
  • Student ID, and
  • the Course Code

Aims and outcomes

Given its nature as a foundation course, TOUR7020 aims for students to develop a comprehensive knowledge of the key theories and concepts in tourism, hospitality and events. This knowledge will form a basis for future tourism, hospitality and event postgraduate coursework studies.ᅠEmployability is embedded in this course allowing students to build their critical thinking and academic writing skills.

Learning outcomes

After successfully completing this course you should be able to:

LO1.

apply systems theory to analyse the phenomena of travel and the components of the tourism, hospitality and event industries;

LO2.

analyse the role of sustainability in relation to tourism, hospitality and events;

LO3.

demonstrate a working knowledge of the issues and problems involved in managing the tourism, hospitality and event industries;

LO4.

analyse and purposively utilise academic literature for the purpose of developing critical and academic writing skills.

Assessment

Assessment summary

Category Assessment task Weight Due date
Paper/ Report/ Annotation Research Proposal Part 1: Defining your topic area 10%

15/08/2024 2:00 pm

Paper/ Report/ Annotation Research Proposal Part 2: Research Context 15%

5/09/2024 2:00 pm

Paper/ Report/ Annotation Report 35%

17/10/2024 2:00 pm

Examination Exam
  • In-person
40%

End of Semester Exam Period

2/11/2024 - 16/11/2024

Assessment details

Research Proposal Part 1: Defining your topic area

Mode
Written
Category
Paper/ Report/ Annotation
Weight
10%
Due date

15/08/2024 2:00 pm

Task description

Task Description:

Note: Assessment Task 1(Research Proposal Part 1: Defining your topic area), Assessment Task 2 (Research Proposal Part 2: Research Context) and Assessment Task 3 (Research Report) are related. The planning and feedback from Assessment Task 1 will be used by you to develop Assessment Task 2. Likewise, the planning and feedback from Assessment Task 2 will be used by you to develop Assessment Task 3. Therefore, it is important that you choose a topic, as per the criteria below, that is of interest to you.


Assessment Task 1 – Research Proposal Part 1: Defining your topic area

Develop your own research topic related to one aspect of either tourism OR hospitality OR events AND its impact on the sustainability of the host economy OR environment OR society/culture. Your topic cannot be related to service management, and it cannot be a case study. 

For this assessment, you will make use of an AI generator (such as ChatGPT, Microsoft Bing, perplexity.ai or Google Bard) and general research.

 

This assessment task comprises three (3) parts:

  1. define your general topic area using generative AI.
  2. fact-check the information generated by generative AI.
  3. reflect on what you have learnt.

 

Part 1:

You are required to complete the template provided under 'Assessment' on Blackboard. We will discuss how to complete the template in the seminars.

The template requires you to:

  • State the general topic area that you want to investigate. A choice of twelve (12) general topic areas is provided on Blackboard.
  • Specify the sector/industry you will approach your topic from (tourism OR hospitality OR events).
  • Specify the aspect of the triple bottom line (TBL) that you want to focus on (economy OR environment OR society/culture).
  • State your research question: To what extent does [insert general topic area from 1. above] impact on the sustainability of the [insert TBL from 3. above]? 
  • Set the boundaries of your research by using generative AI/literature to inform your definition of your general topic area (1. from above).
  • Using an AI generator, use the following prompt to define your general topic area.

Prompt: Provide a definition of [insert your general topic area] using 3 peer-reviewed academic journal articles within 150 words. Include a reference list APA7 style.


You MUST copy and paste the definition generated by AI into the research template.

 

Part 2:

a. Review the journal articles generated by AI to validate the originality and accuracy of the definition.

b. If these AI-generated journal articles do not exist, you MUST source three (3) peer-reviewed journal articles to support and justify your definition.

c. Provide two (2) direct quotes from each journal article to support and justify your definition. Direct quotes MUST be referenced according to APA7.     

d. Use the information from a, b, c (above) to develop your own referenced definition of your general topic area (150 words).

Some of the questions you may need to consider while conducting this research: Do these journal articles exist? Do they support the definitions generated by AI? Do they provide sufficient details to define your general topic area?

 

Part 3:

You are required to write a 150-word reflection on using generative AI for this assessment task. Your reflection should include:

  • advantages of using generative AI for this assessment task;
  • disadvantages of using generative AI for this assessment task;
  • how/ if you believe you should use generative AI for the remainder of your university studies, and why.

 

Format

  • Font size 11 point
  • Font type - Calibri; Times New Roman; Arial
  • Line spacing - 1.5 spacing

 

Referencing: APA7


Use of AI Technologies:

This task has been designed to be challenging, authentic and complex. Whilst students may use Artificial Intelligence (AI) and/or Machine Translation (MT) technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.


Criteria & Marking:

UQ Students: Please access the profile from Learn.UQ or mySI-net to access marking criteria held in this profile.


Submission:

Submit your Research Proposal Part 1: Defining your topic area Template to the Turnitin submission link provided on Blackboard.

Submission guidelines

Your Research Proposal Part 1: Defining your topic area Template must be submitted to Turnitin, which is accessed from the Blackboard Assessments link.

Deferral or extension

You may be able to apply for an extension.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Research Proposal Part 2: Research Context

Mode
Written
Category
Paper/ Report/ Annotation
Weight
15%
Due date

5/09/2024 2:00 pm

Task description

Task Description:

Note: Assessment Task 1(Research Proposal Part 1: Defining your topic area), Assessment Task 2 (Research Proposal Part 2: Research Context) and Assessment Task 3 (Research Report) are related. The planning and feedback from Assessment Task 1 will be used by you to develop Assessment Task 2. Likewise, the planning and feedback from Assessment Task 2 will be used by you to develop Assessment Task 3.


Assessment Task 2 - Research Proposal Part 2: Research Context

You are required to:

  • Write a 400 word referenced justification for asking your research question, as per Assessment Task 1: Research Proposal: Defining your general topic area.
  • Include six (6) or more relevant academic peer-reviewed references published after 2014. 


Note: Your research will ONLY be based on an analysis of available literature in the field - you will NOT be collecting primary data (doing 'empirical' research).


Use of AI Technologies:

This task has been designed to be challenging, authentic and complex. Whilst students may use Artificial Intelligence (AI) and/or Machine Translation (MT) technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.


Referencing: APA7


Format

  • Font size 11 point
  • Font type - Calibri; Times New Roman; Arial
  • Line spacing - 1.5 spacing

 

Criteria & Marking:

UQ Students: Please access the profile from Learn.UQ or mySI-net to access marking criteria held in this profile.

Submission guidelines

Your Research Proposal Part 2: Research Context must be submitted to Turnitin, which is accessed from Blackboard through the Assessment link.

Deferral or extension

You may be able to apply for an extension.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Report

Mode
Written
Category
Paper/ Report/ Annotation
Weight
35%
Due date

17/10/2024 2:00 pm

Task description

Assessment Task 3: Report

Write and submit a report on the topic you identified and planned in your Research Proposal Part 1 and Part 2 (ie, Assessment Tasks 1 and 2).


Include the following in your report:

  • Title page
  • Executive summary
  • Table of contents
  • Introduction
  • Analysis of relevant literature (this will be the 'body' of your report and you will need to include your own headings that are relevant to your research)
  • Conclusion
  • Recommendations (two (2) recommendations of 100 words each)
  • Reference list (at least 10 academic references published after 2014)
  • Appendices (if needed)


Note: Your research will ONLY be based on an analysis of available literature in the field - you will NOT be collecting primary data (doing 'empirical' research).


Use of AI technologies:

This task has been designed to be challenging, authentic and complex. Whilst students may use Artificial Intelligence (AI) and/or Machine Translation (MT) technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI and MT tools.


Word length: 2000 words (excluding title page; executive summary; table of contents; reference list; appendices - if used).

Referencing: APA7

Formatting:

  • Font size - 11 point
  • Font type - Calibri; Times New Roman; Arial
  • Line spacing - 1.5 spacing


Referencing: APA7

Submission guidelines

Your report must be submitted to Turnitin, which is accessed from Blackboard through the Assessment link.

Deferral or extension

You may be able to apply for an extension.

Late submission

A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.

Exam

  • In-person
Mode
Written
Category
Examination
Weight
40%
Due date

End of Semester Exam Period

2/11/2024 - 16/11/2024

Task description

You will be required to answer a series of short answer questions that assess material covered during the semester.

Further details about the exam will be discussed in class.

Note: This is a closed book, in person, on campus, invigilated exam. You may bring your own unmarked, paper copy bilingual dictionary.

This assessment task evaluates students' abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI) or Machine Translation (MT). Students are advised that the use of AI or MT technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.

Exam details

Planning time 10 minutes
Duration 120 minutes
Calculator options

No calculators permitted

Open/closed book Closed Book examination - specified written materials permitted
Materials

Paper copy unmarked bilingual dictionary.

Exam platform Paper based
Invigilation

Invigilated in person

Submission guidelines

Deferral or extension

You may be able to defer this exam.

Course grading

Full criteria for each grade is available in the Assessment Procedure.

Grade Cut off Percent Description
1 (Low Fail) 0 - 29

Absence of evidence of achievement of course learning outcomes.

2 (Fail) 30 - 46

Minimal evidence of achievement of course learning outcomes.

3 (Marginal Fail) 47 - 49

Demonstrated evidence of developing achievement of course learning outcomes

4 (Pass) 50 - 64

Demonstrated evidence of functional achievement of course learning outcomes.

5 (Credit) 65 - 74

Demonstrated evidence of proficient achievement of course learning outcomes.

6 (Distinction) 75 - 84

Demonstrated evidence of advanced achievement of course learning outcomes.

7 (High Distinction) 85 - 100

Demonstrated evidence of exceptional achievement of course learning outcomes.

Additional course grading information

Grades will be allocated according to University-wide standards of criterion-based assessment.

Supplementary assessment

Supplementary assessment is available for this course.

Learning resources

You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.

Library resources

Find the required and recommended resources for this course on the UQ Library website.

Additional learning resources information

To facilitate communication and provide information and core content, Blackboard will be used in the following ways for TOUR7020:

  1. Notices or communications regarding the course will be posted on the Blackboard site. Therefore students are expected to view the site on a regular basis.
  2. Seminarᅠnotesᅠwill be made available for download prior to the seminarᅠeach week. It is suggested you bring these notes to the seminarᅠso you can add toᅠthem. The notes will only provide part of the information presented and discussed in the seminar.ᅠ
  3. Links to readings may be placed on the Blackboard site throughout the semester.
  4. Marks will be made available on Blackboard. Only you have access to your marks, that is, you cannot view other students' marks.ᅠ
  5. Turnitin is available on the Blackboard site for students to check their assignments for plagiarism and to submit their assignments for marking.

Learn (Blackboard)

All courses are supported by the UQ Learning Management System, Blackboard Learn, which provides an interactive environment for the students and teachers. This is accessible via PC or Mac or Mobile (Apps) environment.

To log on to Blackboard, go to https://learn.uq.edu.au.

Sustainable Development Goal

This course integrates the following Sustainable Development Goals through lectures and assessment.

Goal 8: Decent work and economic growth

Goal 10: Reduced inequalities

Goal 11: Sustainable cities and communities

Goal 13: Climate action

Goal 14: Life below water

Goal 15: Life on land

Learning activities

The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.

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Learning period Activity type Topic
Week 1
Seminar

Introduction to tourism, hospitality and events (THE)

What is THE? Exploring your Course Profile.

Week 2
Seminar

Sustainability

Dimensions of sustainability. Using AI to start your proposal.

Week 3
Seminar

Sustainability: economic impacts

Tourism multiplier. Library workshop to develop your advanced database searching skills.

Week 4
Seminar

Sustainability: socio-cultural impacts

Exploring the diversity of socio-cultural impacts in THE. Referencing.

Week 5
Seminar

Sustainability: environmental impacts

Diversity of environmental impacts.

Week 6
Seminar

Sustainability: managing impacts

Guest Speaker: Sustainable tourism on Lady Elliot Island. Stakeholder collaboration - Sustainable Island.

Week 7
Seminar

Systems Theory and THE

Systems and sustainability - the link.

Week 8
Seminar

Tourism System: Tourist and generating region

Diversity in tourists. Critical Analysis unpacked.

Week 9
Seminar

Tourism System: Transit Region

A transport subsystem. Concept mapping.

Mid Sem break
No student involvement (Breaks, information)

In-Semester Break

Week 10
Seminar

Destination region 1

Tourist perspective.

Week 11
Seminar

Destination Region 2

Management Perspective.

Week 12
Seminar

External Influences

The role of government in THE.

Week 13
Seminar

Consolidation and Review

Preparation for your exam.

Policies and procedures

University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:

Learn more about UQ policies on my.UQ and the Policy and Procedure Library.