Course coordinator
Dr Mireia Guix
Please send an email to arrange a consultation 30 minutes before and after the seminar.
Course overview
- Study period
- Semester 1, 2025 (24/02/2025 - 21/06/2025)
- Study level
- Postgraduate Coursework
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course focuses on the business systems and processes for planning, organising and controlling resources in tourism, hospitality and event organisations. The course will examine the management of people, finances and risk and the implementation of sustainable and ethical business strategies. This foundation course will develop specialist theoretical and practical knowledge which will be developed further in more advanced tourism, hospitality and event management courses. The course also enhances students' employability by providing opportunities to engage in reflective practice, critical evaluation, and problem-solving in managing tourism, hospitality, and event resources for effective decision-making and communication.
This course focuses on the utilisation of business systems and processes to assist managers toﾠplan, organise and control the available resources of tourism, hospitality and event organisations. As such, the course seeks to develop in students a knowledge of the core concepts and systems that underpin the management of human, financial and other business resources that lead toﾠthe implementation of sustainable and ethical business strategies. This foundation courseﾠthus serves as an introduction to theﾠrequisite business concepts and management principles and practicesﾠwhich are explored in greater depth in the more advanced tourism, hospitality and event management courses of the MTHEM degree program.
Sustainable Development Goals - UQ Business School is a proud supporter and Advanced Signatory of the United Nations Principles for Responsible Management Education (UN PRME). As part of the largest global collaboration between business schools and the UN, the school emphasises its role in empowering students to drive societal transformation through the Sustainable Development Goals. The SDGs highlight that a thriving economy relies on a healthy environment, aiming to balance economic growth, social well-being, and environmental protection for a sustainable future.
Course requirements
Restrictions
Students in the MTHEM(#24) program are not permitted to enrol in this course.
Course contact
Course staff
Facilitator
Mr Kyle Munoz
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Timetables are available on theﾠUQ Public Timetable. Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you emailﾠbusiness.mytimetable@uq.edu.auﾠfrom your UQ student email account with the following details:
- Full name,
- Student ID, and
- the Course Code
Aims and outcomes
This course aims to provide students with an understanding of the myriad issues that go hand-in-hand with the ethical management of resources of any organisation operating in the global tourism, hospitality and event industry. It also seeks to advance each student's skills in collaborative and independent learning such that they are better prepared for a management career in the industry. The course enhances students' employability by providing opportunities to engage in reflective practice, critical evaluation, and problem-solving in managing tourism, hospitality, and event resources for effective decision-making and communication.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Critically evaluate various types of resources in tourism, hospitality and event operations.
LO2.
Identify and reflect on theoretical and practical considerations associated with managing resources in tourism, hospitality and event operations.
LO3.
Explain the management process and associated core business concepts related to resource management in the tourism, hospitality and event context.
LO4.
Critically analyse a complex tourism, hospitality or event business problem or situation relating to resource management practices.
LO5.
Formulate recommendations for strategic and ethical resource management in tourism, hospitality and event operations.
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Poster |
Infographic - External Resource Audit: Destination
|
45% |
3/04/2025 2:00 pm |
| Essay/ Critique |
Case Study Report
|
55% |
29/05/2025 2:00 pm |
Assessment details
Infographic - External Resource Audit: Destination
- Online
- Mode
- Product/ Artefact/ Multimedia
- Category
- Poster
- Weight
- 45%
- Due date
3/04/2025 2:00 pm
Task description
Working INDIVIDUALLY, students independently, critically evaluate TH&E natural, cultural, and support resources of a chosen destination, identify its main management challenges, and provide management strategies to solve (preventing, mitigating, or managing) the issues.
The assessment has two parts:
Part A (Destination Audit Spreadsheet): You are to conduct an external resource audit of a chosen regional destination (in Australia or overseas - from the list of regional destinations on Blackboard) and critically evaluate all the relevant natural, cultural and social resources for the chosen destination.
• A spreadsheet template is available on Blackboard to guide the audit process.
• You have to identify the resources that reflect the destination characteristics, identifying more natural or cultural resources depending on the destination type. The audit must cover all resource sub-types, (five natural, four cultural, four social) with at least one resource. The identified resources must reflect the destination type, thus allowing for more natural or cultural resources depending on the type of destination.
• You are to critically evaluate each resource's appeal, quality, and uniqueness.
• You then identify and reflect on the main management challenges and possible strategies to overcome those.
• Your completed spreadsheet must be submitted as part of this assessment, and completion provides the foundation for you to complete part B.
Part B (Destination Marketing Infographic): Based on your research and resource audit spreadsheet, you will prepare an infographic (using Canva’s or Piktochart 's Infographic free function, or similar) from a destination marketing perspective. An infographic is a visual representation of an idea or data, and yours should be succinct, entertaining, and eye-catching. It should cite the relevant literature and incorporate informative text and engaging images or graphics to appeal and explain your findings to your audiences. (https://www.canva.com/) (https://create.piktochart.com/infographic). Your infographic should address the following aspects:
• An overview of the destination (geographical location, types of attractions, visitor segment and statistics etc);
• A summary of the most relevant two (2) examples of natural, cultural and support resources available at this destination. This will require you to inform on the resource i) quality, ii) uniqueness and iii) appeal for 2 natural resources, 2 cultural resources and 2 social resources;
• Explain the most important two (2) resource management challenges for your destination. Evidence-based justification of the identified challenges is necessary.
• Address each challenge strategically with one (1) possible management strategy that will overcome the challenge. The infographic includes, thus, two (2) strategies, one for each of the most important challenges.
Your research should be based on recent academic sources (published within the past 10 years). Attach your reference list following the APA reference guide on the audit and the infographic.
Complex/authentic assessment using AI to support learning: Students using AI must disclose one AI Statement and attach an Appendix with the prompts given to AI and the results provided by AI. A failure to reference AI use may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Your assessment (Part A and B) must be submitted to Turnitin, which is accessed from the Blackboard Assessments link.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Case Study Report
- Online
- Mode
- Written
- Category
- Essay/ Critique
- Weight
- 55%
- Due date
29/05/2025 2:00 pm
Task description
Working INDIVIDUALLY, you are required to assess ONE of the two provided scenarios critically, identify TH&E resource management issues/problems, and provide informed consideration of the ethical implications. This assessment requires students to independently and critically evaluate a complex issue in managing THEs resources and, through problem-solving and research skills, provide a researched-informed understanding of the issues and strategic, evidenced, and actionable recommendations for meaningful resolutions to the case. Through the assignment, you will need to demonstrate ethical awareness in evaluating and responding to the identified issues.
Prepare a clear and concise 2,500-word case study report. The word limit applies to the content and detail of your report. It EXCLUDES title page, appendices, and reference list.
- Choose ONE scenario (selected from the two that will be made available on Blackboard)
- Identify the key resource management issues
- Discuss the ethical issues arising from the resource management challenges, drawing on relevant and current literature to inform the analysis
- Critically analyse the underlying causes and implications of the identified issues (provide evidence-based justification of your reasoning)
- Critically assess the consequences from diverse stakeholder perspectives (MORE THAN TWO stakeholders)
- Formulate TWO strategic, evidenced and actionable recommendations (ONE preventive and ONE reactive) to address key issues raised through problem-solving
- Provide a clear conclusion to the report reflecting on sustainable development.
You must include at least 10 recent* and relevant academic and non-academic references following the APA style to support your analysis and recommendations.
* Recent references are those published in the last 10 years.
This task has been designed to be challenging, authentic, and complex. Whilst students may use AI technologies, successful completion of assessment in this course will require students to critically engage in specific contexts and tasks for which artificial intelligence will provide only limited support and guidance.
Students using AI must disclose one AI Statement and attach an Appendix with the prompts given to AI and the results provided by AI. A failure to reference AI use may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
It is a course requirement that you submit your case study report via the electronic Turnitin Submission Portal available under the Blackboard Assessment link for this course. Your report should be uploaded in a Word or PDF format and it MUST be successfully submitted prior to the deadline to avoid late submission penalty. Please allow sufficient time to upload your file BEFORE the due hour and date; and ensure you secure a 'receipt' as proof of timely submission.
Deferral or extension
You may be able to apply for an extension.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Seminar |
Introduction to Managing THEs Resources The tourism destination |
Week 2 |
Problem-based learning |
Natural Resource Analysis Critical Evaluation of Tourism Destination Resources |
Week 3 |
Problem-based learning |
Cultural & Support Resource Analysis Critical Evaluation of Tourism Destination Resources |
Week 4 |
Excursion |
Destination Resource Audit Audit & Marketing Infographic in Practice |
Week 5 |
Team Based Learning |
Organisational Resources Analysis in THEs Strategic Critical Evaluation of Organisational Environment |
Week 6 |
Case-based learning |
Dynamic Change in THEs Practice for Complex Problem-Solving |
Week 7 |
Team Based Learning |
Management, Leadership & Ethics in THEs Culture & Diversity Reflective Practice |
Week 8 |
Problem-based learning |
Managing Human Resources in THEs - Guest Lecturer TBA Role Play & Reflective Practice |
Mid-sem break |
No student involvement (Breaks, information) |
In-Semester Break No classes during the mid-semester break |
Week 9 |
Problem-based learning |
Operations & Performance Management in THEs - Guest Lecturer TBA Role Play Critical Incident Analysis |
Week 10 |
Case-based learning |
Technology & Innovation Practice for Complex Problem-Solving |
Week 11 |
Case-based learning |
Managing Risks & Crisis in THEs Practice for Complex Problem-Solving |
Week 12 |
Seminar |
Climate Change Challenge for THEs Resources Climate change mitigation and adaptation in tourism |
Week 13 |
Excursion |
Bring it All Together - Field trip TBA THE's Resource Management for Sustainable Development & Consultations |
Additional learning activity information
Sustainable Development Goal
This course integrates the following Sustainable Development Goals through lectures and assessment.
Goal 5: Gender equality and women’s empowerment
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.