Course overview
- Study period
- Semester 2, 2024 (22/07/2024 - 18/11/2024)
- Study level
- Undergraduate
- Location
- St Lucia
- Attendance mode
- In Person
- Units
- 2
- Administrative campus
- St Lucia
- Coordinating unit
- Business School
This course integrates project management theory with practice and equips students with the knowledge and skills to plan and deliver a diverse range of projects in the tourism and events sectors. The course requires students to demonstrate critical judgement and creativity in the application of design, project management, and technological innovations in the execution of successful projects.
Course requirements
Prerequisites
You'll need to complete the following courses before enrolling in this one:
8 units level 1 TOUR courses
Incompatible
You can't enrol in this course if you've already completed the following:
(EVNT2003 + EVNT3003)
Course contact
Course staff
Timetable
The timetable for this course is available on the UQ Public Timetable.
Additional timetable information
Please refer to the learning activities section for a list of course activities.
There are no tutorials in the first week of the semester.
Please note: Teaching staff do not have access to the timetabling system to help with class allocation. Therefore, should you need help with your timetable and/or allocation of classes, please ensure you email business.mytimetable@uq.edu.au from your UQ student email account with the following details:
- Full name,
- Student ID, and
- the Course Code
Aims and outcomes
This course aims to provide students with the necessary knowledge and skills to successfully plan and stage different types of projects, including operations, logistics and primarily events. In the context of events, the courseﾠexplores a variety of operational issues which are significant for effective event management such as creativity and design, risk and emergency management, and managing staff/volunteers.
Learning outcomes
After successfully completing this course you should be able to:
LO1.
Discuss the theoretical and practical components of project planning and operations
LO2.
Use international case studies to demonstrate comprehensive knowledge of event design principles
LO3.
Develop operational plans to strategically facilitate effective and efficient planning and management of events and tourism-related projects
LO4.
Critically engage with issues of risk management, workforce, and logistics
LO5.
Work effectively in teams to identify and propose solutions for real-world tourism and events operational issues
Assessment
Assessment summary
| Category | Assessment task | Weight | Due date |
|---|---|---|---|
| Quiz |
Review Quizzes
|
30% 3 quizzes at 10% each |
20/08/2024 8:00 pm 17/09/2024 8:00 pm 15/10/2024 8:00 pm |
| Presentation |
Elevator Pitch
|
20% |
26/08/2024
Due live in your week 6 tutorial |
| Reflection | Client Event Proposal Personal Reflection | 10% |
4/11/2024 - 15/11/2024
Due at November 15th at 5pm via Blackboard. |
| Presentation, Project |
Client Event Tourism Proposal
|
40% |
11/11/2024 - 15/11/2024
Due during exam week 2, TBA |
Assessment details
Review Quizzes
- Online
- Mode
- Activity/ Performance
- Category
- Quiz
- Weight
- 30% 3 quizzes at 10% each
- Due date
20/08/2024 8:00 pm
17/09/2024 8:00 pm
15/10/2024 8:00 pm
- Other conditions
- Time limited.
- Learning outcomes
- L01, L02, L04
Task description
- Three non-cumulative review quizzes (10% each) will be administered throughout the semester that will cover the course lecture material, readings, and the tutorial activities.
- 60 minutes will be allowed to complete each quiz between 8am and 8pm on Tuesday of the scheduled week.
- Each quiz will consist of 10 questions consisting of an array of question types.
- The questions will primarily require you to individually complete the problem based learning activities from our weekly tutorials.
- Questions types will include open submission, drawing figures, constructing charts, multiple choice, true/false and/or short answer questions drawn from the class content from the preceding weeks of content.
- All quizzes will be completed fully online via Inspera Assessment. Inspera Assessment provides additional functionality to complement the existing suite of digital learning tools at UQ with a greater range of question types, accessibility provisions, and non-English languages.
- A formative practice quiz to allow students to gain familiarity with the types of questions to be asked will be available from the start of the course.
This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) tools will not be permitted. Any attempted use of Generative AI may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Via Inspera accessed through Blackboard
Deferral or extension
You may be able to defer this exam.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Elevator Pitch
- In-person
- Mode
- Oral
- Category
- Presentation
- Weight
- 20%
- Due date
26/08/2024
Due live in your week 6 tutorial
- Learning outcomes
- L01, L02, L03
Task description
- Students work individually to pitch their ideas in response to the client’s event tourism briefs as a scaffolding assessment for the client proposal.
- The pitch will be delivered live in class individually in week 6 of the term.
- From the pitch, feedback will be provided by the class and teaching team to help refine and improve their ideas for the proposal.
- The elevator pitch will be 2-3 minutes maximum (strictly enforced).
- You are required to attend all pitches and provide feedback to your peers (just as they will be providing feedback for you).
- The results of the elevator pitch and feedback provided will help groups shape and refine their ideas for the Group Event Pitch due during exam week.
- A detailed presentation schedule will be provided to the class via Blackboard.
- Please Note: The pitch will be recorded for marking purposes.
This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) tools will not be permitted. Any attempted use of Generative AI may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Submission in class via Blackboard.
Deferral or extension
You may be able to apply for an extension.
The maximum extension allowed is 7 days. Extensions are given in multiples of 24 hours.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Client Event Proposal Personal Reflection
- Mode
- Written
- Category
- Reflection
- Weight
- 10%
- Due date
4/11/2024 - 15/11/2024
Due at November 15th at 5pm via Blackboard.
- Learning outcomes
- L03
Task description
This assessment task requires you to individually write a 1,000 to 1,500 reflection essay on your experience working on the Client Event Proposal Assessment from receiving the client brief to delivering the final proposal.
This assessment task evaluates students' abilities, skills, and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Submission via Blackboard, will be subject to plagarism, orginality and AI review.
Deferral or extension
You cannot defer or apply for an extension for this assessment.
Please note this assessment involves an external client, as such we cannot extend of defer this assessment.
Late submission
A penalty of 10% of the maximum possible mark will be deducted per 24 hours from time submission is due for up to 7 days. After 7 days, you will receive a mark of 0.
Client Event Tourism Proposal
- Team or group-based
- In-person
- Mode
- Activity/ Performance, Oral, Written
- Category
- Presentation, Project
- Weight
- 40%
- Due date
11/11/2024 - 15/11/2024
Due during exam week 2, TBA
- Other conditions
- Peer assessed.
- Learning outcomes
- L02, L03, L04, L05
Task description
- Students work in teams of 4-6 students all term to develop an event tourism plan for a real client from the Brisbane business community.
- During week 2 of the term, the client provides event tourism briefs directly to the class. From these briefs, the groups develop event tourism proposals directly in response to the client’s real world problems and objectives. The proposals will cover all topics in the course including scoping, site selection, site layout, staffing and volunteer requirements, staging and logistics, risk management, and financing and budgets.
- Students use the project management tools they have developed throughout the term including Gantt charts, run sheets, work break down structure, and site maps to support their proposal. The project will be conducted in partnership with EventsAir, the industry leading project management software program, to provide students with software training in developing their proposal. The presentation and report will be delivered directly to the client at the end of the term.
- Teams will be created by the students with assistance from the teaching staff in week 1. Students will work in these groups all semester.
- No hard copy report is required but supplementary materials such as site plans, timelines etc. are allowed as handouts with a limit of 10 single sided pages maximum.
- Your mark will be based on your individual contribution to the assessment task. Thus, you will be required to complete a peer evaluation at mid-semester and the end of the semester. Individual grades will be calculated as the group score (self-rated score included) weighted by the peer evaluation score.
- The pitch will be presented to the client and teaching staff at the end of the semester and will be 12 minutes in duration maximum.
- Complete details regarding the assessment task will be provided on Blackboard.
- The my.uq website for Study Skills->Group Work https://my.uq.edu.au/information-and-services/student-support/study-skills/group-work
- UQ’s edX course - Working in Teams: A Practical Guide https://www.edx.org/course/working-in-teams-a-practical-guide
This assessment task is to be completed in-person. The use of generative Artificial Intelligence (AI) tools will not be permitted. Any attempted use of Generative AI may constitute student misconduct under the Student Code of Conduct.
Submission guidelines
Through a live presentation and supplementary materials.
Deferral or extension
You cannot defer or apply for an extension for this assessment.
Please note this is a presentation to an external client, as such we cannot extend of defer this assessment.
Late submission
You will receive a mark of 0 if this assessment is submitted late.
Course grading
Full criteria for each grade is available in the Assessment Procedure.
| Grade | Cut off Percent | Description |
|---|---|---|
| 1 (Low Fail) | 0 - 29 |
Absence of evidence of achievement of course learning outcomes. |
| 2 (Fail) | 30 - 46 |
Minimal evidence of achievement of course learning outcomes. |
| 3 (Marginal Fail) | 47 - 49 |
Demonstrated evidence of developing achievement of course learning outcomes |
| 4 (Pass) | 50 - 64 |
Demonstrated evidence of functional achievement of course learning outcomes. |
| 5 (Credit) | 65 - 74 |
Demonstrated evidence of proficient achievement of course learning outcomes. |
| 6 (Distinction) | 75 - 84 |
Demonstrated evidence of advanced achievement of course learning outcomes. |
| 7 (High Distinction) | 85 - 100 |
Demonstrated evidence of exceptional achievement of course learning outcomes. |
Additional course grading information
Grades will be allocated according to University-wide standards of criterion-based assessment.
Supplementary assessment
Supplementary assessment is available for this course.
Learning resources
You'll need the following resources to successfully complete the course. We've indicated below if you need a personal copy of the reading materials or your own item.
Library resources
Find the required and recommended resources for this course on the UQ Library website.
Learning activities
The learning activities for this course are outlined below. Learn more about the learning outcomes that apply to this course.
Filter activity type by
Please select
| Learning period | Activity type | Topic |
|---|---|---|
Week 1 |
Lecture |
Intro to Event & Tourism Project Mgmt Introduction to Problem Based Learning (PBL); Intro to the project management for events and tourism; group formation; tutorials begin this week. Learning outcomes: L01 |
Tutorial |
Tutorial 1 Maryborough Motel and Conference Centre Case Study Learning outcomes: L01, L02, L05 |
|
Week 2 |
Lecture |
Creativity and design Developing an event tourism concept; Designing events/projects; tutorial PBL activities Learning outcomes: L01, L02 |
Tutorial |
Tutorial 2 Brisbane Broncos Case Study Learning outcomes: L01, L02, L05 |
|
Week 3 |
Lecture |
Proposals and bidding Developing and responding to project proposal; tutorial PBL activities; client meeting (mandatory online lecture attendance) Learning outcomes: L01, L02 |
Tutorial |
Tutorial 3 Victoria Park Case Study Learning outcomes: L01, L02, L05 |
|
Week 4 |
Information technology session |
Events Air Training; no tutorials No Class, Ekka Public Holiday(Public Holiday): Events Air Training Learning outcomes: L01 |
Tutorial |
Tutorial 4 Royal Queensland Show Public Holiday - Wednesday 14 Aug 2024 - Check Blackboard for announcements about affected classes. Learning outcomes: L02, L05 |
|
Week 5 |
Lecture |
Stakeholders and feasibility Feasibility screening for events internal v external stakeholders, stakeholder management, stakeholder maps; tutorial PBL activities; Quiz #1 Learning outcomes: L01, L02 |
Tutorial |
Tutorial 5 MBRIT Case Study Learning outcomes: L01, L02, L05 |
|
Week 6 |
Symposium |
Elevator Pitches Elevator pitches presented live; Learning outcomes: L01, L02, L03, L05 |
Tutorial |
Tutorial 6 Elevator Pitch Presentations Learning outcomes: L02, L05 |
|
Week 7 |
Lecture |
Logistics Logistics for customers, products and facilities; site plans; tutorial PBL activities Learning outcomes: L01, L02, L03, L04 |
Tutorial |
Tutorial 7 Spicer's Case Study Learning outcomes: L02, L04, L05 |
|
Week 8 |
Lecture |
Project Management Tools Gantt charts; critical path analysis; work breakdown structures and more; tutorial PBL activities; Learning outcomes: L01, L02, L03 |
Tutorial |
Tutorial 8 Icon Group Case Study Learning outcomes: L02, L05 |
|
Week 9 |
Lecture |
Project Workforce Motivating, recruiting, and managing staff and volunteers; tutorial PBL activities; Quiz #2 Learning outcomes: L01, L02, L03, L04 |
Tutorial |
Tutorial 9 Property Council Australia Case Study Learning outcomes: L02, L04, L05 |
|
Mid Sem break |
No student involvement (Breaks, information) |
In-Semester Break |
Week 10 |
Lecture |
Project financing Forecasting; budgeting; cash-flow; tutorial PBL activities Learning outcomes: L01, L02, L03 |
Tutorial |
Tutorial 10 Riverlife Case Study Learning outcomes: L02, L05 |
|
Week 11 |
Lecture |
Risk management Contingency planning, risk identification and analysis, risk management procedures;security protocols, contracts, legislation; tutorial PBL activities Learning outcomes: L01, L02, L03, L04 |
Tutorial |
Tutorial 11 UQ Sports Case Study Learning outcomes: L02, L04, L05 |
|
Week 12 |
Team Based Learning |
Proposal Consultation Quiz #3; Learning outcomes: L01, L02, L05 |
Tutorial |
Tutorial 12 Proposal Consultation Learning outcomes: L02, L05 |
|
Week 13 |
Team Based Learning |
Proposal Consultation Consultation for the Client Event Tourism Proposal; Learning outcomes: L03, L04, L05 |
Tutorial |
Tutorial 13 Proposal Consultation Learning outcomes: L02, L05 |
Policies and procedures
University policies and procedures apply to all aspects of student life. As a UQ student, you must comply with University-wide and program-specific requirements, including the:
- Student Code of Conduct Policy
- Student Integrity and Misconduct Policy and Procedure
- Assessment Procedure
- Examinations Procedure
- Reasonable Adjustments - Students Policy and Procedure
Learn more about UQ policies on my.UQ and the Policy and Procedure Library.
You'll also need to be aware of the following policies and procedures while completing this course:
School guidelines
Your school has additional guidelines you'll need to follow for this course:
- Business School site
- Exams and assessment advice
- Program and course advice
Course guidelines
IMPORTANT – If you are using any type of generative Artificial Intelligence (AI) or Machine Translation (MT) you MUST KEEP THE FINAL COPY OF YOUR DRAFT BEFORE SUBMISSION TO AI/ MT. Your course coordinator may request a copy of your final unaltered draft. Failure to produce your final unaltered draft may result in a mark of 0 for this assessment task.