Tourism and Event Sponsorship and Fundraising (TRVT3002)

WORKING INDIVIDUALLY, you are required to complete independent background research on your selected tourism business or event (to be provided on Blackboard) in preparing for the Sponsorship Proposal, and submit this as a scoping report. Based on your analysis of the tourism business's/event's current sponsorship assets, sponsorship programme, portfolio of sponsors and their match/fit with the entity, and your review of the relevant literature, determine an optimal course of action for addressing these issues. These recommendations will later inform the development of the Sponsorship Proposal. Relevant academic references/sources must be used to support your analysis and recommendations. Prepare a clear and concise 2,300-2,500 word report.

The scoping report will include:

• Title page (not included in the word count)
• Tourism business/event background: an overview of the tourism business/event and its vision, goals and experience (approximately 200 words)
• Markets and brand positioning (approximately 300 words)
• Sponsorship asset register (approximately 700 words)
• Sponsorship programme, portfolio, and event-sponsor match (700 words)
• Summary of major issues and recommendations, including a funding plan that involves a mix of sponsorship, fundraising techniques and/or grants for the entity (approximately 600 words) 
• References (not included in the word count)
• Appendices (if any; not included in the word count)
• The scoping phase in designing a sponsorship proposal is critical to avoid generating and crafting solutions before a deep understanding of the tourism or event entity's current sponsorship assets, sponsorship programme, and portfolio of sponsors, and ensures that the design of the sponsor proposal capitalises on the entity's assets and provides a highly valued sponsorship package to the entity's potential sponsor (and not just a standardised offer). The task requires you to take a systematic approach and adopt critical thinking to understand the complexity of sponsorship planning and strategy development in the tourism or event context and identify meaningful resolutions. 

The scoping report will be written in a report style, and not exceed the word limit of 2,500 words (plus references and appendices).

APA (7th edition) is required for all the assessment items in this course. For guidance please refer to UQ library website.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance. A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

As part of this assessment, your group will deliver a 20-minute simulated expert Panel Discussion examining a contemporary issue in sponsorship or fundraising. Working in groups of 4–5, you will discuss an allocated topic (distributed in class) and draw on real-world industry examples, academic concepts, and strategic thinking.

This assessment is designed to mimic a professional panel event, encouraging you to think critically, collaborate effectively, and demonstrate applied understanding of sponsorship and fundraising practice.

Your panel discussion must include the following five components:

1. Topic introduction: Provide a brief overview of your allocated topic, outlining what it is about and why it is relevant in contemporary sponsorship or fundraising contexts.
2. Identification of challenges: Discuss and elaborate the main issues, tensions, or concerns associated with the topic. Explain why these challenges are important to understand or address. Identify the main groups involved in or affected by the issue. Outline their interests, roles, and any areas where perspectives or priorities may differ.
3. Opportunities and emerging trends: Highlight any developments, changes, or possibilities related to the topic. Explain how these trends might create new opportunities or shape future practice.
4. Strategic recommendations: Offer general strategies or approaches that organisations could take to respond to the issue. Focus on ideas that are practical, relevant, and aligned with your discussion.

While the panel discussion will be delivered collaboratively as a group, assessment will focus on your individual contribution and performance. This ensures that each student demonstrates a genuine and substantial contribution to the preparation and delivery of the panel. Marking will consider the quality of your insights, clarity of communication, engagement with the topic, and contribution to the overall effectiveness of the discussion. At the same time, the overall coherence, coordination, and professionalism of the team will also be evaluated, including how effectively the discussion flows, how well speakers connect and transition between ideas, and how clearly the panel presents a unified and logically structured conversation.

Please Note: The assessment will be recorded for marking purposes per UQ Policy.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance.

A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.

WORKING INDIVIDUALLY, you are required to develop a sponsorship proposal and present it using an infographic (using Canva’s Infographic function, or similar). An infographic is a visual representation of an idea or data, and yours should be succinct, entertaining and eye-catching.

Develop a sponsorship proposal that you would use to target ONE sponsor you have identified as a possible target for your tourism business or event. The sponsorship proposal must be developed for a potential/new sponsor. The proposal should be no more than 2 Infographic pages. An additional page of the bibliography must be attached to the Infographic.

Be as creative as you like. You might want to create a themed proposal to reflect your tourism business'/event’s personality/concept. However, be sure to address the following aspects of the sponsorship proposal in your infographic:

• Brief description of the tourism business/event (be sure to highlight the event program and success to date)
• The audience profile (e.g., demographics, purchasing behaviour, geographic locations, and/or attendance patterns). Note: This information should be based on logic and research, but can also be partly hypothetical.
• The opportunity for this sponsor (e.g., entity-sponsor compatibility)
• A brief overview of sponsorship package: potential benefits, rights, status, value-adding, etc. 
• A brief overview of supporting marketing plan/sponsorship servicing/leveraging that could be included in the sponsorship package for this sponsor
• Sponsorship investment ($ value or in-kind) and duration of the agreement.

Tips: Ask yourself, if I was the sponsor, would I invest in this tourism business/event?

• What is the organisation being asked to sponsor?
• What will the organisation receive for its sponsorship?
• What is it going to cost?

Remember, this is NOT a Powerpoint presentation; your infographic should be designed such that it makes use of engaging images, relevant structure, and informative text to explain the key elements of the sponsorship proposal.

Reference: APA (7th edition) is required for all the assessment items in this course. For guidance please refer to UQ library website.

AI Statement

Artificial Intelligence (AI) and Machine Translation (MT) are emerging tools that may support students in completing this assessment task. Students may appropriately use AI and/or MT in completing this assessment task. Students must clearly reference any use of AI or MT in each instance. A failure to reference generative AI or MT use may constitute student misconduct under the Student Code of Conduct.